Impactful Social Media Presentation

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This is the presentation Chatterbox's lead strategist, Nathan Smoyer, used to discuss impactful social media at a seminar just outside of Harrisburg, PA. The seminar was attended by roughly 40 area professionals.

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Impactful Social Media Presentation

  1. 2. Impactful Social Media
  2. 3. <ul><li>Is it worth investing in Social Media? </li></ul>
  3. 4. GOLDMAN SACHS THINKS SO… HENCE A RECENT $450 MILLION INVESTMENT INTO FACEBOOK
  4. 6. MAKING YOUR INVESTMENT MATTER
  5. 7. That’s What She Said Get Your Following To Talk About You
  6. 8. Lingo <ul><li>RT – Retweet, to forward a tweet on to one’s following </li></ul><ul><li>Reblog – To forward a blog post on to one’s following </li></ul><ul><li>Share – To rebroadcast a link, post, or blog from one source to another/others …or </li></ul><ul><li>to offer the other kid a chance with the tonka truck </li></ul>
  7. 10. SO HOW DO I GET PEOPLE TO TALK ABOUT ME ?
  8. 11. HERE’S A CHECKLIST
  9. 12. Are you offering something valuable? <ul><li>Expert/specialized information </li></ul><ul><li>Special deal </li></ul><ul><li>Charitable cause information </li></ul><ul><li>World Record Attempts </li></ul>
  10. 13. Of course everything I post is valuable. Just look!
  11. 14. sometimes it looks like this…
  12. 17. … be sure what you say is what you want people to repeat.
  13. 19. What about your NON-digital marketing?
  14. 20. How does your SM approach tie in?
  15. 21. @Boxochatter World’s Largest Pie Fight – this Saturday: http://wjojc479n @DrDilipA awesome idea! RT @boxochatter World’s Largest Pie Fight..http://wjojc479n
  16. 22. Consider Half.com <ul><li>Placed printed screens in urinals that said: </li></ul><ul><ul><ul><li>“ Don’t piss away your money. Head to Half.com” </li></ul></ul></ul><ul><li>Yup. It’s straight forward advertising. </li></ul><ul><li>Yup. It gained lots of buzz through traditional media. </li></ul><ul><li>Nope. Twitter didn’t exist yet. </li></ul>
  17. 23. … wait, Twitter isn’t everything!?
  18. 24. <ul><li>Gaining meaningful, positive attention requires integrated mediums, creativity, pithiness, AND… </li></ul>
  19. 25. a receptive audience.
  20. 26. Recap <ul><li>Posts that link to valuable info, special deals or human interest topics </li></ul><ul><li>Linking digital marketing to in person events </li></ul><ul><li>Refraining from offensive and lewd remarks that may polarize your brand </li></ul><ul><li>Speaking to a receptive audience, aka: not brick walls </li></ul>
  21. 27. The Cheese Stands Alone … except on Twitter.
  22. 30. The rules change with the internet.
  23. 31. UNIQUENESS IS REWARDED WITH PRAISE, DEVOTED FOLLOWERS AND ADMIRATION
  24. 32. What do you offer that is special?
  25. 33. Examples <ul><li>Are you funny? </li></ul><ul><li>Do you lead insightful seminars? </li></ul><ul><li>Can you use your passion to educate others on important human issues? </li></ul><ul><li>Do you recycle used tires? </li></ul>
  26. 34. Your BUSINESS is important to you. Its what makes you special and unique that is important to your followers.
  27. 35. Case Study <ul><li>@HardlyNormal </li></ul><ul><ul><li>Advocates for the homeless </li></ul></ul><ul><ul><li>Passionate about his topic </li></ul></ul><ul><ul><li>Compassionate for those in need </li></ul></ul><ul><ul><li>Generous with sharing information </li></ul></ul><ul><ul><ul><li>Results: 10x’s followers than he is following </li></ul></ul></ul><ul><ul><ul><li>Recognized by others as a leader and an inspiration </li></ul></ul></ul>
  28. 36. Case Study <ul><li>Facebook.com/BmxBikeStuntShows </li></ul><ul><ul><li>Unique skill </li></ul></ul><ul><ul><li>Stays focused on talking about BMX, positive life choices and remaining drug free </li></ul></ul><ul><ul><li>Regarded as a role model for today’s youth </li></ul></ul><ul><ul><ul><li>Results: Booking shows in winter time when other BMX teams are not </li></ul></ul></ul><ul><ul><ul><li>Business has more than doubled over the past year </li></ul></ul></ul><ul><ul><ul><li>Business is on pace to double again this year </li></ul></ul></ul>
  29. 37. Recap <ul><li>Find out what it is that makes you special (hint, its not always your product) </li></ul><ul><li>Educate, share and inform </li></ul><ul><li>Fearlessly stand out – it’s a good thing. </li></ul><ul><li>Remain focused with your message. </li></ul>
  30. 38. It’s Called “Social” For a Reason
  31. 39. Consider this:
  32. 41. Roaring <ul><li>Auto Tweeting everything </li></ul><ul><li>Sharing your new blog on every account you have 3 times a day for 3 days just incase anyone missed it </li></ul><ul><li>Sending a Private Message and including a quick sales pitch </li></ul><ul><li>Excessive tagging just to make sure your information pops in others news feed. </li></ul>
  33. 42. Hi, I’m Nate. Hi, I’m Jason. Good to meet you. Here’s my card, and brochure, and sample product, and direct mail piece. Call me if you need help.
  34. 43. How would you react?
  35. 44. YUP.
  36. 45. If its impractical in person then…
  37. 46. It’s probably impractical on the internet.
  38. 47. SO WHAT IS IMPACTFUL SOCIAL MEDIA?
  39. 48. Things to look for <ul><li>You have created FANATICS </li></ul><ul><ul><li>Customer’s promote you by WOM and through social media channels </li></ul></ul><ul><li>Sales have increased </li></ul><ul><ul><li>You are able to trace your leads to specific efforts of your social media strategy </li></ul></ul><ul><li>So much engagement you can’t manage it alone </li></ul>
  40. 49. <ul><li>Thanks for listening. </li></ul><ul><li>Now quick, tweet that @Boxochatter is the greatest ever and that’s that. </li></ul>

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