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Partnering with other agencies and 3rd party providers for technology and development

Partnering with other agencies and 3rd party providers for technology and development

Published in Business , Technology
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  • We fancy ourselves quite skilled in the software realm. But even we have our limitations. We don’t program for native blackberry. We don’t write or Cold Fusion. We don’t write Flex or Actionscript. There’s a chance that even if you do “Facebook development” you probably can’t thread a 3 rd party event management software’s API into a Facebook application. There’s always a limitation.
  • We now kick our design work out to a number of agencies and then they kick the development back. The end product rocks that much better. In fact, we work with agencies almost exclusively and in a number of cases we hand over the client relationship completely since you guys are so great at that stuff!
  • We are students of technology. We are always learning, pushing, playing, pair programming, peer reviewing and getting better every day.
  • Or Agency Fusion in Utah that focus on making you guys look awesome to your clients.
  • You can always go to India or that independent guy that works from home. They work and they’re usually cheaper. Just be prepared. Be prepared for delays or longer turnarounds. Be prepared for unavailability if they’re out on vacation or booked up when you need them.
  • They look forward to working with you again and again.
  • Ramp up – There’s a good chance that the first several projects have already been pitched to the client and scope is already defined. That’s okay. Get through those and then work together on the next ones from the ground up.
  • Retainer – As with any retainer the advantage is response time, loyalty, and security for all parties involved. Allows for questions at any time, accommodates time involved in scoping or quoting, etc.
  • First - Now that you’ve established financial security and process you can begin to build trust and lean on each other’s expertise.


  • 1. PARTNERING WITH OTHER AGENCIES AND 3RD PARTY PROVIDERS FOR TECHNOLOGY AND DEVELOPMENT A primer on how to do it the right way. Presented by: Brandon M. Willey
  • 2. I’m Brandon Willey
    • I have a wife, two kids, and a dog.
    • I’m a native Arizonan and entrepreneur.
    • I run a Cloud Development Company in Tempe.
    • It’s name is redPear.
    • We rock software development.
    • We can build anything on a phone, browser and anything in between.
    • We can take data and raw PSDs and make magic.
    • We suck at design and the wild, creative ideas.
    Brandon Willey | @bwilley
  • 3. Your Agency sucks at something. Brandon Willey | @bwilley
  • 4. Everyone in your Agency knows it and it affects your creations more than you may admit. Brandon Willey | @bwilley
  • 5. There is a better Agency out there at that thing you suck at--but they have their own suck dept. Brandon Willey | @bwilley
  • 6. You just cannot do it all well. Unless you’re a massive agency. And even then… Brandon Willey | @bwilley
  • 7. So let us work together and relieve our stress and make our clients uberhappy. Brandon Willey | @bwilley
  • 8. Suck no more. We’ve stopped our suck. You should stop yours too. Brandon Willey | @bwilley
  • 9. You know creative, we know code. You are students of marketing and design. Brandon Willey | @bwilley
  • 10. There are others like us in your community—freelancers or firms like ours. Brandon Willey | @bwilley
  • 11. To Outsource or to Partner is the question. Do you find a freelancer or find a firm? Brandon Willey | @bwilley
  • 12. A Partner is committed to the long term. They focus on the lasting relationship. Brandon Willey | @bwilley
  • 13. Kick start that partnership
    • Date first. Get to know each other’s teams.
      • Grab coffee or some brew and learn about culture, capabilities, and process.
    • Get the legal out of the way.
      • NDA, W-9, Billing Rate (agency rate?), etc.
    • Start slowly with one smallish project, if possible.
      • Determine transparency or white-label
    Brandon Willey | @bwilley
  • 14. Courtship
    • Invite them in. You must take the lead on this one.
      • Literally, invite them to your office, if possible or applicable.
      • Share current projects and future projects, who are your clients? What type of work do you pitch? What niches?
    • Work on that next project together.
      • Share ideas as to what that project could look like.
      • Ramp up and build process together
    Brandon Willey | @bwilley
  • 15. Lay the foundation
    • Bring each other in as early as possible.
      • More minds, different voices, different perspectives
    • Establish a Portfolio Creed.
      • They’re your clients but make it clear how you would like your partner to handle your clients
    • Set up a Retainer.
      • Project/Client based
      • Agency based
    • Pay on Time or better yet, ahead of time.
      • You hold the keys but they do too - don’t let it get ugly
      • This is a partnership after all
    Brandon Willey | @bwilley
  • 16. Trust each other
    • Lean on each other’s expertise in that industry.
      • IE6 – ignore the data, trust your partner
      • The right coding language or framework
      • Be your partner’s advocate to your clients
    • You don’t hold all the answers.
      • Listen. Every once in a while we techies have creative ideas.
    • Trust the estimates but get clarification.
      • You’ve got to support the estimate in the pitch
    • Get Educated.
      • The more you know the better you can pitch
      • We love to talk about ourselves and our knowledge
    Brandon Willey | @bwilley
  • 17. Making the stuff
    • Establish milestones and clear deadlines
      • Even if you are working with an Agile shop they still need to be accountable to deadlines
    • Design everything
      • We’ll tell you what works and doesn’t but…
      • Don’t let us do the design!
    • QA together
      • There will be bugs. Stomp them together.
      • You have the fresh eyes
    • Revisions and Resolution
      • Leave some hours budgeted to fix stuff
    Brandon Willey | @bwilley
  • 18. Now, rock it together and make the world better with your co-creations. Brandon Willey | @bwilley
  • 19. Questions? This is not your last chance. My contact info is next. Brandon Willey | @bwilley
  • 20. THANK YOU! Brandon M. Willey (602) 714-1119 @bwilley [email_address] *slides available at