BOLO2010 Weaver Smith
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BOLO2010 Weaver Smith BOLO2010 Weaver Smith Presentation Transcript

  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    Know Your MarketMeet Your MarketBeat Your Market
    Dr. Barbara Weaver SmithFounder and President
  • Know Your Market
    What is the standard market expectation for your services ?
    What everyone promises
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    2
  • Meet Your Market
    Where do you excel in the standard services?
    Basic things you do better than your competitors
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    3
  • Beat Your Market
    What is your unique difference?
    Something valuable that you do that your competitors don’t do or can’t do
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    4
  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    5
  • Rivers in the Ocean
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    6
  • Find Your Rivers
    Where do you flow with the current
    Where do you flow with the current BUT faster, better, stronger
    Where do you flow best against the current?
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    7
  • Examples
    What are agencies saying?
    How are they positioning their brands?
    What is distinctive in today’s market?
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    8
  • Roundpeg
    A full service marketing firm, serving the Indianapolis small business community, we create websites, press releases, newsletters and brochures to help you launch your ideas and most importantly, close sales!
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    9
  • CIM Marketing Partners
    Your purpose and responsibility is to be successful in your business endeavors. Our focus is to provide comprehensive planning, strategies and tactics to support that mission. Everything we recommend and implement for our clients is done with the overriding goal of improving and maximizing your company’s bottom-line results. Helping you identify and reach your goals and building long-term success. That’s our business, and it’s our team’s passion.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    10
  • Brandswag
    Brandswag Corp. is focused on design, branding and social media marketing. With offices in Indianapolis and Oklahoma City, we help business owners connect with their customers and sustain profitability by presenting consistent images and messages in the world of social media (social networking or any other term you can possibly think of).
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    11
  • Myrland Marketing
    Specializing in helping firms, companies and associations grow their business by strengthening relationships with their clients through the strategicuse of Social Media.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    12
  • Altimeter Group
    Provides thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage social and emerging technologies.”
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    13
  • Ant’s Eye View
    We concentrate on helping companies of all sizes understand and engage in customer collaboration, social media, and community building.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    14
  • The Conversation Group
    The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies.
    We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise.”
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    15
  • Carrot Creative
    is a new-media marketing agency located in DUMBO, Brooklyn, NY specializing in social media marketing and user experience design. We have the unique ability to take a project from the initial ideation stages to full scale application development all under one roof.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    16
  • Collective Bias
    “The Wisdom of Connected Crowds – this is CollectiveBias, a partnership between us, consumers, brands, & retailers.”
    CollectiveBias, of John Andrews, @GeekMommy and Walmart Moms fame, is a newsocial media company underneath the MARS Advertising umbrella.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    17
  • Crayon
    is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    18
  • Dachis Group
    was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice and technology implementation program
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    19
  • Ignite
    is the Original Social Media Agency ®. We’ve combined content developers, technologists, and social media strategists to form the Ignite team. Together, we keep up with trends, filter the noise, and help companies like yours put social media to work.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    20
  • The Kbuzz
    is a Word of Mouth Marketing firm that creates and sustains buzz through word of mouth and social media marketing.”
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    21
  • New Marketing Labs
    is dedicated to solving your online marketing and social media challenges. They approach this in two ways, events and education (see Inbound Marketing Summit) and through guiding you and pitching in as a social media marketing agency.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    22
  • Mullen
    is a social media agency rooted in strategy, public relations and a belief that creativity is as important as community.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    23
  • Shift Communications
    is a fast-growing, national agency that lives at the intersection of Influencer Relations & Social Media. We measure our performance according to the impact that we have on driving your business forward.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    24
  • Undercurrent
    is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were “born digital.” Clients include Pepsi and Ford.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    25
  • We Are Social
    a conversation agency. We help brands to listen, understand and engage in conversations in social media. We’re already helping Ford, Skype, Eurostar, The Economist, Absolut, Dunlop, Barclaycard and the WWF.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    26
  • Room 214
    Room 214 uses social networking, online word of mouth and integrated search marketing to help companies get noticed, retain customers and continue growing.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    27
  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    30
  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    34
  • How to Conduct Your Brand Audit
    Collaborate
    Study competitors’ messages
    Group into
    Standard
    Better than standard
    Stand-Out
    Decide—do you have a stand out brand?
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    35
  • Rivers in the Ocean Tool
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    36
  • Whales Are Afraid of You! (Because You are Small)
    The Four Big Whale Fears
    Work—do the work for them
    Conflict—get everyone on board
    Change—emphasize similarities, then opportunities
    Mistakes—don’t LOOK small!
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    37
  • What Does SMALL Look Like?
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
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  • e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    45
  • Whale Fears Tool
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    46
  • Bottom LineWhat Does Differentiated Look Like?
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    47
  • Avocet: Before and After
    Avocet Communications is in the business of building customer count.The success of our marketing communications, advertising, public relations and emerging media campaigns begins with strong strategic planning -- planning your SALE.
    It is then, and only then, that we put that strategy into action and begin to create... something that is different...that stands out... that commands attention.
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    48
  • Avocet--After
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    49
  • Avocet, continues
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    50
  • Sitewire
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    51
  • Bigger Deals, Bigger CustomersJoin us Online or Face2Face
    Join at www.thewhalehunters.com
    Virtual Chapter for Agencies
    Expert Series Calls
    Webinars
    Train Your Team!
    e. info@thewhalehunters.com
    p. 888.355.0270
    www.thewhalehunters.com
    52