0
Social Media is the ultimate Trojan Horse
Beer Beads
 B
75% of the click-throughs within the first 30 minutes.



another 10-15% within the next 30 minutes
Pre-Campaign    Post-Campaign
70.0




52.5




35.0




17.5




  0
       Ladders   Food   Family   Tailgating   Church...
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Tuesday  January 19, 2010 | R...
you can’t build it if you don’t understand it
you’re behind.... but you can catch up


see & present Social Media through ...
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
BOLO2010 Martin
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BOLO2010 Martin

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Party like it's 2010 -- rebranding Mardi Gras

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Transcript of "BOLO2010 Martin"

  1. 1. Social Media is the ultimate Trojan Horse
  2. 2. Beer Beads B
  3. 3. 75% of the click-throughs within the first 30 minutes. another 10-15% within the next 30 minutes
  4. 4. Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing
  5. 5. More from Ad Age: Creativity Ad Age China Bookstore Jobs Sign up for E-mail Newsletters Tuesday  January 19, 2010 | READ ALL NEWS AT ADAGE.COM P&G CEO Bob McDonald on Why Size Doesn't Matter Lafley Successor Says World's Biggest Spender Under-Leverages Its Scale BATAVIA, Ohio (AdAge.com) -- The last decade at the world's biggest marketing spender belonged to A.G. Lafley, but this one belongs to Bob McDonald. In an interview with Advertising Age, the Procter & Gamble chairman-CEO explains how he's different from his longtime mentor -- and it's more than being an Army guy trained in jungle and desert warfare vs. a Navy guy who operated a store. FULL ARTICLE Let the Chaste Times Roll at Mardi Gras Tabasco Backs Social-Media Experiment to Tame Wild Image of Festival CHICAGO (AdAge.com) -- Here's a good test of social media's
  6. 6. you can’t build it if you don’t understand it you’re behind.... but you can catch up see & present Social Media through a marketing lens
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