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BOLO2010 Martin

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Party like it's 2010 -- rebranding Mardi Gras

Party like it's 2010 -- rebranding Mardi Gras

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    BOLO2010 Martin BOLO2010 Martin Presentation Transcript

    • Social Media is the ultimate Trojan Horse
    • Beer Beads B
    • 75% of the click-throughs within the first 30 minutes. another 10-15% within the next 30 minutes
    • Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing
    • More from Ad Age: Creativity Ad Age China Bookstore Jobs Sign up for E-mail Newsletters Tuesday  January 19, 2010 | READ ALL NEWS AT ADAGE.COM P&G CEO Bob McDonald on Why Size Doesn't Matter Lafley Successor Says World's Biggest Spender Under-Leverages Its Scale BATAVIA, Ohio (AdAge.com) -- The last decade at the world's biggest marketing spender belonged to A.G. Lafley, but this one belongs to Bob McDonald. In an interview with Advertising Age, the Procter & Gamble chairman-CEO explains how he's different from his longtime mentor -- and it's more than being an Army guy trained in jungle and desert warfare vs. a Navy guy who operated a store. FULL ARTICLE Let the Chaste Times Roll at Mardi Gras Tabasco Backs Social-Media Experiment to Tame Wild Image of Festival CHICAGO (AdAge.com) -- Here's a good test of social media's
    • you can’t build it if you don’t understand it you’re behind.... but you can catch up see & present Social Media through a marketing lens