Your SlideShare is downloading. ×
0
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
BOLO2010 Ingalls
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

BOLO2010 Ingalls

228

Published on

Data 2.0 Measuring the modern media plan

Data 2.0 Measuring the modern media plan

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
228
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TrackSimple Board of Directors<br />Data2.0<br />Managing the Modern Media Plan<br />
  • 2. Today’s marketer has to deal with dozens of media sources.<br />In 2010 more than 55% of online <br />spend will not measure or optimized <br />and potentially wasted.<br />Source: eMarketer: http://www.emarketer.com/Report.aspx?code=emarketer_2000710<br />
  • 3. Modern Media Plan: 5 - 25 ad serving partners<br />
  • 4. But, if data drives <br />results you need to:<br />collect<br />report<br />share<br />data &amp; reports<br />
  • 5. And you get data from:<br />systems we use every day<br />
  • 6. from ad servers like these:<br />
  • 7. and data from media plans including:<br />campaign metadata<br />account manager<br />sites &amp; placements<br />creative details<br />negotiated CPM<br />conversion data<br />
  • 8. and from analytics engines:<br />
  • 9. and from audience vendors:<br />
  • 10. data is generated using:<br />tags &amp; cookies<br />(as an industry, we are tag ‘happy’)<br />
  • 11. finally your data ends up here:<br />
  • 12. Ok, now you know<br />where it is...<br />
  • 13. ..but can you get it out?<br />Sure, just log into each vendor <br />and fetch it yourself.<br />Login screens...<br />
  • 14. and when you get it, it looks like this.<br />
  • 15. collect<br />report<br />share<br />Now you are done with Step 1<br />And it took you days.<br />
  • 16. So, your whole joblife starts to look like this…<br />manually<br />login to each source <br />configure report<br />download or email<br />cut and paste into excel<br />normalize names, group ads<br />build pivot table<br />create graphs<br />decide guess where to spend more<br />
  • 17. But wait, you aren’t done yet…<br />manually (cont.)<br />copy data and graphs to powerpoint <br />write bullet points (positive spin)<br />share with colleague<br />Now Monday &amp; Tuesday have passed <br />schedule &amp; present to client<br />get sign off to take action<br />Now it’s Thursday, get ready to start again Monday!<br />
  • 18. You live in a world we call<br />Data 1.0<br />siloed<br />manual<br />complicated<br />rear-view mirror<br />lose the ROI of Now<br />
  • 19. you are probably spending:<br />Monday &amp; Tuesday<br />per client<br />Costing you time, money <br />and opportunity<br />
  • 20. Ok, so what is <br />Data 2.0?<br />
  • 21. Data 2.0 Principles<br />Open System: <br />Aggregate data from anywhere, in any format<br />Automated: <br />Update your data every day<br />Simple: <br />Provide one place to see everything <br />Predict<br />Help you optimize &amp; predict winners<br />Extend:<br />Plug into other programs via API’s<br />
  • 22. If you are trying to do this:<br />collect<br />report<br />share<br />And it’s taking you Monday &amp; Tuesday...<br />TrackSimple Confidential<br />
  • 23. Try Data2.0<br />… and get Tuesday Back<br />

×