TrackSimple Board of Directors Data2.0 Managing the Modern Media Plan
Today’s marketer has to deal with dozens of media sources. In 2010 more than 55% of online spend will not measure or optimized and potentially wasted. Source: eMarketer: http://www.emarketer.com/Report.aspx?code=emarketer_2000710
collect report share Now you are done with Step 1 And it took you days.
So, your whole joblife starts to look like this… manually login to each source configure report download or email cut and paste into excel normalize names, group ads build pivot table create graphs decide guess where to spend more
But wait, you aren’t done yet… manually (cont.) copy data and graphs to powerpoint write bullet points (positive spin) share with colleague Now Monday & Tuesday have passed schedule & present to client get sign off to take action Now it’s Thursday, get ready to start again Monday!
You live in a world we call Data 1.0 siloed manual complicated rear-view mirror lose the ROI of Now
you are probably spending: Monday & Tuesday per client Costing you time, money and opportunity
Data 2.0 Principles Open System: Aggregate data from anywhere, in any format Automated: Update your data every day Simple: Provide one place to see everything Predict Help you optimize & predict winners Extend: Plug into other programs via API’s
If you are trying to do this: collect report share And it’s taking you Monday & Tuesday... TrackSimple Confidential