BOLO2010 Hughes
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BOLO2010 Hughes

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Humanizing Brands through Social Media

Humanizing Brands through Social Media

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BOLO2010 Hughes BOLO2010 Hughes Presentation Transcript

  • The Brand Establishment
  • Have I mentioned how happy I am n t running a small agency today?
  • Humanizing brands through Social Media
  • Adored Brands
  • Humanized Brands
  • Humanized brands have a relationship with their consumer
  •  
  • Dialog not Mono log
  •  
  •  
        • The definition of a brand: According to Webster’s:
        • [a claim of
        • distinction.]
        • Evidence of
        • distinction.
        • Brand development Brand development Brand development
        • Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development
        • Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding
    vs
      • Brand development is not a marketing initiative.
      • :
  • b
    • The making of a
    RA ND:
    • We’ll leave the
    • light on for you
  • INVENT. A diamond is forever. The ultimate driving machine.
  •  
  •  
  •  
  • Operationalize before you Humanize
  • Traditional Media Spend Buzz Effect Humanizing Effect Interactive Social Spend
  • Traditional Media Spend Buzz Effect Humanizing Effect Interactive Social Spend
  • Traditional Media Spend Buzz Effect Humanizing Effect Interactive Social Spend Optimum
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  • t hank you