BOLO2010 Hughes

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Humanizing Brands through Social Media

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BOLO2010 Hughes

  1. 1. The Brand Establishment
  2. 2. Have I mentioned how happy I am n t running a small agency today?
  3. 3. Humanizing brands through Social Media
  4. 4. Adored Brands
  5. 5. Humanized Brands
  6. 6. Humanized brands have a relationship with their consumer
  7. 8. Dialog not Mono log
  8. 11. <ul><ul><ul><li>The definition of a brand: According to Webster’s: </li></ul></ul></ul><ul><ul><ul><li>[a claim of </li></ul></ul></ul><ul><ul><ul><li>distinction.] </li></ul></ul></ul>
  9. 12. <ul><ul><ul><li>Evidence of </li></ul></ul></ul><ul><ul><ul><li>distinction. </li></ul></ul></ul>
  10. 13. <ul><ul><ul><li>Brand development Brand development Brand development </li></ul></ul></ul><ul><ul><ul><li>Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development </li></ul></ul></ul><ul><ul><ul><li>Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding </li></ul></ul></ul>vs
  11. 14. <ul><ul><li>Brand development is not a marketing initiative. </li></ul></ul><ul><ul><li>: </li></ul></ul>
  12. 15. b <ul><li>The making of a </li></ul>RA ND:
  13. 16. <ul><li>We’ll leave the </li></ul><ul><li>light on for you </li></ul>
  14. 17. INVENT. A diamond is forever. The ultimate driving machine.
  15. 21. Operationalize before you Humanize
  16. 22. Traditional Media Spend Buzz Effect Humanizing Effect Interactive Social Spend
  17. 23. Traditional Media Spend Buzz Effect Humanizing Effect Interactive Social Spend
  18. 24. Traditional Media Spend Buzz Effect Humanizing Effect Interactive Social Spend Optimum
  19. 31. t hank you

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