The business equivalentThe business equivalent
of charismaof charisma
WHAT IS MOJO?
THE ORIGINALTHE ORIGINAL
SMALL GIANTSMALL GIANT
THE SIX CRITERIATHE SIX CRITERIA
1.1. The owners have reached a crossroads andThe owners have reached a crossroads and
made amade a CHOICECHOICE..
2.2. The company is recognized by its peers asThe company is recognized by its peers as
being thebeing the BESTBEST at what it does.at what it does.
3.3. The company has been singled out for itsThe company has been singled out for its
CONTRIBUTIONSCONTRIBUTIONS to its community.to its community.
4.4. The company has been consistentlyThe company has been consistently
PROFITABLEPROFITABLE for 15-20 years.for 15-20 years.
5.5. The company isThe company is “HUMAN-SCALE”“HUMAN-SCALE”..
6.6. The company hasThe company has MOJOMOJO..
#1: THE LEADER#1: THE LEADER
The owners and leadersThe owners and leaders
knowknow WHOWHO they are,they are,
WHATWHAT they want out ofthey want out of
business, andbusiness, and WHYWHY..
The companies enjoy close,The companies enjoy close,
PERSONALPERSONAL ties withties with
customers & suppliers.customers & suppliers.
#3: THE#3: THE
R FACTORR FACTOR
HER CUSTOMERS,HER CUSTOMERS,
HER PEOPLEHER PEOPLE
The customers comeThe customers come
second. Thesecond. The
EMPLOYEESEMPLOYEES come first.come first.
#4: THE EMPLOYEE#4: THE EMPLOYEE
The companies have aThe companies have a
sound business modelsound business model
and protect theirand protect their GROSSGROSS
#5: THE (MISSING)#5: THE (MISSING)
MARGIN FACTORMARGIN FACTOR