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BOLO2010 Burlingham

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3P Track

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Published in: Business, News & Politics

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Transcript

  • 1. GOOD QUESTIONGOOD QUESTION What is it thatWhat is it that makes amakes a companycompany GREATGREAT??
  • 2. WANTEDWANTED
  • 3. The business equivalentThe business equivalent of charismaof charisma WHAT IS MOJO?
  • 4. THE ORIGINALTHE ORIGINAL SMALL GIANTSMALL GIANT
  • 5. THE SIX CRITERIATHE SIX CRITERIA 1.1. The owners have reached a crossroads andThe owners have reached a crossroads and made amade a CHOICECHOICE.. 2.2. The company is recognized by its peers asThe company is recognized by its peers as being thebeing the BESTBEST at what it does.at what it does. 3.3. The company has been singled out for itsThe company has been singled out for its CONTRIBUTIONSCONTRIBUTIONS to its community.to its community. 4.4. The company has been consistentlyThe company has been consistently PROFITABLEPROFITABLE for 15-20 years.for 15-20 years. 5.5. The company isThe company is “HUMAN-SCALE”“HUMAN-SCALE”.. 6.6. The company hasThe company has MOJOMOJO..
  • 6. #1: THE LEADER#1: THE LEADER FACTORFACTOR The owners and leadersThe owners and leaders knowknow WHOWHO they are,they are, WHATWHAT they want out ofthey want out of business, andbusiness, and WHYWHY..
  • 7. ARI WEINZWEIG AND PAUL SAGINAW
  • 8. GARY ERICKSON
  • 9. The companies areThe companies are ROOTEDROOTED in thein the communities in whichcommunities in which they do business.they do business. #2: THE COMMUNITY#2: THE COMMUNITY FACTORFACTOR
  • 10. THE MONA LISATHE MONA LISA PRINCIPLEPRINCIPLE
  • 11. The companies enjoy close,The companies enjoy close, PERSONALPERSONAL ties withties with customers & suppliers.customers & suppliers. #3: THE#3: THE CUSTOMER/SUPPLIECUSTOMER/SUPPLIE R FACTORR FACTOR
  • 12. HER CUSTOMERS,HER CUSTOMERS, HER PEOPLEHER PEOPLE
  • 13. The customers comeThe customers come second. Thesecond. The EMPLOYEESEMPLOYEES come first.come first. #4: THE EMPLOYEE#4: THE EMPLOYEE FACTORFACTOR
  • 14. FUN, FLAVORFULFUN, FLAVORFUL FINANCEFINANCE
  • 15. Trust and track—notTrust and track—not command andcommand and control.control. ADDENDUM TOADDENDUM TO FACTOR #4FACTOR #4
  • 16. PIZZA ON PURPOSE
  • 17. The companies have aThe companies have a sound business modelsound business model and protect theirand protect their GROSSGROSS MARGINSMARGINS.. #5: THE (MISSING)#5: THE (MISSING) MARGIN FACTORMARGIN FACTOR
  • 18. ONE FATEFUL DECISIONONE FATEFUL DECISION
  • 19. The owners and leaders areThe owners and leaders are inin LOVELOVE with what theirwith what their companies do.companies do. #6: THE PASSION#6: THE PASSION FACTORFACTOR
  • 20. the soul ofthe soul of an artistan artist…… …whosewhose means of expression happens to be business
  • 21. LOVES BEERLOVES BEER
  • 22. LOVES BEING ALOVES BEING A HOSTHOST
  • 23. LOVES BOXESLOVES BOXES
  • 24. You can’t take care ofYou can’t take care of others unless you takeothers unless you take care of yourself first.care of yourself first. ADDENDUM TOADDENDUM TO FACTOR #6FACTOR #6
  • 25. Time Out
  • 26. P% – D% = Net Promoter Score
  • 27. WhyWhy ThatThat MattersMatters To YouTo You
  • 28. www.smallgiants.org