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BOLO2010 Barber

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BeOntheLookOut -- search, social media, email and other tools for agency success

BeOntheLookOut -- search, social media, email and other tools for agency success

Published in: Business, Technology

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Transcript

  • 1. BEonTHElookout
    Tools for the Digital Agency
    Michael Barber | BOLO 2010 | October 19, 2010
    http://www.flickr.com/photos/tashland/259178493/
  • 2. Tools, tools, tools. NO STRATEGERY.
    Search
    Social
    Email
    Content creation
    Location based
    Display
  • 3. Search tools.
    http://www.flickr.com/photos/denverjeffrey/2561885967/
  • 4. Search – SEO – Google Keyword Tool
  • 5. Search – SEO – Ranking History
  • 6. Search – SEO/PPC – SpyFu
  • 7. Search – PPC Management
  • 8. Search – PPC Management
    Evo Terra - Sitewire
  • 9. Social tools.
    Conversation Prism 3.0 – Brian Solis & JESS3
  • 10. Social – Facebook Insights
  • 11. Social – Objective Marketer (Multi-channel insights)
  • 12. Social – Monitoring Apps
    And, many, many more…
    http://wiki.kenburbary.com/
  • 13. Social – Monitoring Comparison
    Katie Van Domelen – Convince and Convert 7/10/2010
  • 14. Social – Engagement, Monitoring & Workflow
  • 15. Buddy Media – Enterprise Level Facebook Engagement
  • 16. Bulbstorm – Fan Activation
    http://bulbstorm.com
  • 17. Wildfire – Social Promotions
    http://wildfireapp.com
  • 18. Email tools.
    http://www.flickr.com/photos/esparta/1609874001/
  • 19. Email Service Providers
  • 20. Flowtown – Email Data Mining for Social
  • 21. Relevant
    Content creation tools
    http://www.flickr.com/photos/tanyewwei/4188668871/
  • 22. TubeMogul
  • 23. Content Syndication Opportunities
  • 24. Location-based tools
    http://www.flickr.com/photos/southerncalifornian/22297111/
  • 25. Geotoko
  • 26. Display advertising tools.
    http://www.flickr.com/photos/onegoodbumblebee/1413000491/
  • 27. Retargeting
  • 28. Thank you.
    Michael Barber
    @michaeljbarber
    http://michaeljbarber.com

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