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  • 1. The 4 Pillars of
    Building Instant Trust
    Online
    Tim Ash - CEO
    @tim_ash
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Building Instant Trust Online…
  • 8. Must be done instantly…
  • 9. Must be done anonymously…
  • 10. You Don’t Know Jack!
    … Or Mary
  • 11. And They Don’t Know You
  • 12. The Four Pillars
  • 13. 1
    Appearance
  • 14.
  • 15.
  • 16.
  • 17. Don’t get disqualified
    based solely on how you look
    • Professionalism of design
    • 18. Sparseness and neatness
    • 19. Organization and clarity
  • Transactional Assurances
    2
  • 20.
  • 21.
  • 22. Relieve point-of-action anxieties
    before they arise
    • Forms of payment and delivery
    • 23. Data security and privacy
    • 24. Policies and guarantees
  • 3
    Authority
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Before
  • 30. After
    + 51%
    + $48,000,000
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. +84%
  • 37. Borrow trust
    From better-known brands
    • Reviews and awards
    • 38. Marquee clients
    • 39. Media mentions
    • 40. Trade associations
  • 4
    Consensus of Peers
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Support automatic compliance
    by demonstrating “social proof”
    • Objective large numbers
    • 48. Likeness
  • Conversion consulting – Online Express Reviews
    Full-service landing page tests with guarantee
    State-of-the-art conversion improvement & testing tools
    SiteTuners Overview
  • 49. Contact Info
    tim@sitetuners.com
    (619) 990-9062 mobile
    (619) 223-8020 work PST
    @tim_ash
    timash
    tim.ash1
    tim_ash1
  • 50. Contact Info
    tim@sitetuners.com
    (619) 990-9062 mobile
    (619) 223-8020 work PST
    @tim_ash
    timash
    tim.ash1
    tim_ash1