Yeich - Local Super Forum


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Yeich - Local Super Forum

  1. 1. Local Search Overview
  2. 2. Why Does Local Search Matter? U.S. Consumers’ Primary Source for Local Business Information by Age, 2010 Source: Burke Research Age Group 18-24 25-34 35-54 55-64 65+ Search Engine 54% 51% 36% 27% 15% Internet Yellow Pages 12% 15% 11% 7% 5% Print Yellow Pages 9% 10% 22% 28% 34% Newspaper 5% 4% 6% 10% 14% Store circular/email/coupon 7% 8% 10% 13% 16% Magazine 2% 2% 2% 1% 1% Internet Social Network 10% 6% 4% 2% 1%
  3. 3. Lots of “Local” Options
  4. 4. Start with Google Places (It’s Free)
  5. 5. Local SEO and SEM <ul><li>SEO </li></ul><ul><li>Places </li></ul><ul><li>Organic </li></ul>SEM SEM
  6. 6. Local SEO and SEM SEO Hybrid Listings SEM SEM
  7. 7. Local SEO and SEM Foundation Try It / Optimize SEO SEM Cost Low Low - Very High ROI High Depends Time to Results Weeks Hours Management Effort Front-Loaded Never Ending
  8. 8. Local Issues by Client Type <ul><li>Small Business </li></ul><ul><li>No claimed map listings and/or map listings are a mess </li></ul><ul><li>Poor ranking in local results (map listings and website) </li></ul><ul><li>Need a partner that will “get their business found” on the Internet </li></ul><ul><li>National/Regional Chains </li></ul><ul><li>No claimed map listings and/or map listings are a mess </li></ul><ul><li>Poor ranking in local results (map listings and website) </li></ul><ul><li>Need a data management platform to automate the HUGE task of correcting and continually updating listings across the web (#locations X #data attributes X #websites) </li></ul>
  9. 9. Local Listing Before Optimization
  10. 10. Local Listing After Optimization
  11. 11. Local Ranking After Optimization Four First-Page Listings for Same Business Use Geo Domains
  12. 12. Use Tools / Data to Optimize
  13. 13. Google Places Powers Most Mobile Search <ul><li>Consumers increasingly search for businesses from mobile devices </li></ul><ul><ul><li>Critical for categories like restaurants, gas stations </li></ul></ul><ul><li>90% of Mobile Search </li></ul><ul><li>powered by Google Places/Maps </li></ul>
  14. 14. Best Practices Change Constantly <ul><li>Subscribe to Internet marketing newsletters and blogs </li></ul><ul><ul><li>Search Engine Land, Mashable, Site Pro News, etc. </li></ul></ul><ul><li>You need employee(s) dedicated to: </li></ul><ul><ul><li>Creating fresh online content </li></ul></ul><ul><ul><li>Updating/auditing/correcting listings at Google, Yahoo, Bing, Merchant Circle, etc. </li></ul></ul><ul><ul><li>Adapting to changing search algorithms—e.g., Google Local “hybrid” results) </li></ul></ul><ul><li>-- OR -- </li></ul><ul><li>You need a Local SEO service provider as your partner </li></ul><ul><ul><li>Company with proven track record (5+ years) </li></ul></ul><ul><ul><li>Check references </li></ul></ul>
  15. 15. Local Splash Company Overview <ul><li>Mission: Get businesses on first page of search results using map and organic optimization </li></ul><ul><li>“ Performance Promise”: If not on first page of a major search engine in 6 weeks, we work for free until client is on first page </li></ul><ul><li>10,000+ Clients </li></ul><ul><ul><li>National chains/brands </li></ul></ul><ul><ul><li>Small businesses </li></ul></ul><ul><li>Agency / Reseller Programs </li></ul><ul><ul><li>Agency branded </li></ul></ul><ul><ul><li>Co-branded </li></ul></ul><ul><ul><li># 84 Fastest Growing Company </li></ul></ul><ul><ul><li># 11 Fastest Growing Advertising / Marketing Company </li></ul></ul>
  16. 16. Thanks!...Any Questions? Steve Yeich CEO, Local Splash [email_address] (877) 635-6225 ext. 320 @localsplash