BOLO 2011How Being Social in Social Media Drives Customers<br />
Amanda Vega<br />My Skinny Picture!<br />20 years online experience<br />Began as a chat moderator <br />MBA, Columbia<br ...
Jim Field<br />My Skinny Picture!<br />15 years in the restaurant industry<br />Owner/Purveyor of Market Bistro<br />All a...
Overall Strategies<br />Facebook<br />Twitter<br />FourSquare<br />Gowalla<br />Email campaigns made social<br />Entertain...
Social Media MUSTS<br />You must speak like a human<br />You must be responsive<br />You must pay attention to negative an...
Name the Salad Campaign<br />Chef had concept for a new salad recipe<br />Jim went to Twitter and Facebook to collect idea...
Stop Market Bistro<br />Started campaign on Facebook asking for taglines<br />Created buzz and PR with “picketing of a loc...
Taking Online Data Offline<br />Person who frequently checks in on Foursquare tweets that they have eaten lunch<br />Jim c...
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Vega Case Study

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Vega Case Study

  1. 1. BOLO 2011How Being Social in Social Media Drives Customers<br />
  2. 2. Amanda Vega<br />My Skinny Picture!<br />20 years online experience<br />Began as a chat moderator <br />MBA, Columbia<br />Offices in NY, Phoenix, Dallas, OC and Shanghai<br />PR, web dev, SEO, social media<br />Published author <br />amandavega.com<br />Pink Porsche owner, pug lover, red bottom shoe zealot<br />
  3. 3. Jim Field<br />My Skinny Picture!<br />15 years in the restaurant industry<br />Owner/Purveyor of Market Bistro<br />All around nice guy and social media genius<br />
  4. 4. Overall Strategies<br />Facebook<br />Twitter<br />FourSquare<br />Gowalla<br />Email campaigns made social<br />Entertaining media in house<br />Opened restaurant for networking meetings<br />Actually being social<br />
  5. 5. Social Media MUSTS<br />You must speak like a human<br />You must be responsive<br />You must pay attention to negative and positive<br />You must post things NOT related to your business<br />You must look at your “followers” as real people<br />
  6. 6. Name the Salad Campaign<br />Chef had concept for a new salad recipe<br />Jim went to Twitter and Facebook to collect ideas for names<br />Ideas turned into a contest where a winner got to name the salad<br />The “Granada” is still the name of the salad to date<br />
  7. 7. Stop Market Bistro<br />Started campaign on Facebook asking for taglines<br />Created buzz and PR with “picketing of a local business”<br />Used tagline developed by the people in signs and t-shirts, etc.<br />
  8. 8. Taking Online Data Offline<br />Person who frequently checks in on Foursquare tweets that they have eaten lunch<br />Jim can take food to the person and their team immediately<br />The pass along rate and FB posts are invaluable<br />Press loves this story<br />
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