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Transcript

  • 1. BOLO 2011How Being Social in Social Media Drives Customers
  • 2. Amanda Vega
    My Skinny Picture!
    20 years online experience
    Began as a chat moderator
    MBA, Columbia
    Offices in NY, Phoenix, Dallas, OC and Shanghai
    PR, web dev, SEO, social media
    Published author
    amandavega.com
    Pink Porsche owner, pug lover, red bottom shoe zealot
  • 3. Jim Field
    My Skinny Picture!
    15 years in the restaurant industry
    Owner/Purveyor of Market Bistro
    All around nice guy and social media genius
  • 4. Overall Strategies
    Facebook
    Twitter
    FourSquare
    Gowalla
    Email campaigns made social
    Entertaining media in house
    Opened restaurant for networking meetings
    Actually being social
  • 5. Social Media MUSTS
    You must speak like a human
    You must be responsive
    You must pay attention to negative and positive
    You must post things NOT related to your business
    You must look at your “followers” as real people
  • 6. Name the Salad Campaign
    Chef had concept for a new salad recipe
    Jim went to Twitter and Facebook to collect ideas for names
    Ideas turned into a contest where a winner got to name the salad
    The “Granada” is still the name of the salad to date
  • 7. Stop Market Bistro
    Started campaign on Facebook asking for taglines
    Created buzz and PR with “picketing of a local business”
    Used tagline developed by the people in signs and t-shirts, etc.
  • 8. Taking Online Data Offline
    Person who frequently checks in on Foursquare tweets that they have eaten lunch
    Jim can take food to the person and their team immediately
    The pass along rate and FB posts are invaluable
    Press loves this story