BOLO 2011How Being Social in Social Media Drives Customers
Amanda Vega My Skinny Picture! 20 years online experience Began as a chat moderator MBA, Columbia Offices in NY, Phoenix, Dallas, OC and Shanghai PR, web dev, SEO, social media Published author amandavega.com Pink Porsche owner, pug lover, red bottom shoe zealot
Jim Field My Skinny Picture! 15 years in the restaurant industry Owner/Purveyor of Market Bistro All around nice guy and social media genius
Overall Strategies Facebook Twitter FourSquare Gowalla Email campaigns made social Entertaining media in house Opened restaurant for networking meetings Actually being social
Social Media MUSTS You must speak like a human You must be responsive You must pay attention to negative and positive You must post things NOT related to your business You must look at your “followers” as real people
Name the Salad Campaign Chef had concept for a new salad recipe Jim went to Twitter and Facebook to collect ideas for names Ideas turned into a contest where a winner got to name the salad The “Granada” is still the name of the salad to date
Stop Market Bistro Started campaign on Facebook asking for taglines Created buzz and PR with “picketing of a local business” Used tagline developed by the people in signs and t-shirts, etc.
Taking Online Data Offline Person who frequently checks in on Foursquare tweets that they have eaten lunch Jim can take food to the person and their team immediately The pass along rate and FB posts are invaluable Press loves this story