The 8 Wrong Questions Agencies Are Asking About Social Media

The 8 Wrong QuestionsAgencies Are Asking About Social Media

Jay Baer Convince & Convertwww.convinceandconvert.com www.jaybaer.com

digital marketing conference for agencies Early Bird Rate: just $699 before May 31 www.bolo2012.com Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)

@jaybaer#SocialAgency

Wha t’ s the H o t N e w T r e n d W e C a n B r in g t o O u r C lie n t s ?@jaybaer#SocialAgency

A B e tte r Q u e s t io n :@jaybaer#SocialAgency

What will deliver more value to your clients, doing Facebook better, or launching on Pinterest? Social media isn’t inexpensive, it’s just different expensive. ABO. Always Be Optimizing.@jaybaer#SocialAgency

Wha t’ s the B e s t Wa y to G e t F a c e b o o k L ik e s & T w it t e r@ jaybaer F o llo w s ?#SocialAgency

“Likes” are the new “hits” – a dead giveaway. Social connections are a trailing indicator of success, not a leading one. 84% of Facebook fans are current or former customers.@jaybaer#SocialAgency

Facebook gives you a maximum 16% open rate for free. Most brands’ PTAT and Reach is much lower. Especially on Facebook, it’s ALL about interaction.@jaybaer#SocialAgency

T h e g o a l is n ’ t t o b e g o o d a t s o c ia l m e d ia . T h e g o a l is t o b e g o o d a t b u s in e s s be c a us e of s o c ia l m e d ia .@jaybaer#SocialAgency

H o w C a n We M a k e a V ir a l V id e o t h a t G e t s T h o u s a n d s o f V ie w s ?@jaybaer#SocialAgency

38% of Yo u T u be V id e o s Get 1, 0 0 0 V ie w s@jaybaer +#SocialAgency

It’s not viral unless it is. Most videos that go viral are carefully seeded, and part of a larger program. Think of video as a mid-funnel tactic, rather than top of funnel. Optimize with search terms, description, target prospects and current customers. Be helpful.@jaybaer#SocialAgency

How Muc h Mone y S h o u ld W e P u ll F r o m E m a il t o P a y f o r S o c ia l@ jaybaer M e d ia ?#SocialAgency

Social is largely an opt-in construct. Use social to keep the brand top-of-mind among people who have given permission. E m a il is Use email toM athe brand top-of-mind among keep d o n n a people who have given permission. F a c e b o o k is Lady G aga S a m e T h in g , B u t W it h@ jaybaer a Fre s h C oa t#SocialAgency

Email subscriptions in social Social subscriptions in email Cross-platform testing and optimization@jaybaer#SocialAgency

H o w C a n W e C o n v in c e O u r C lie n t s T h a t W e ’ r e G o o d a t S o c ia l@ jaybaer M e d ia ?#SocialAgency

Retain more clients. Up-sell new services to clients. Improve your conversion rate. Generate inbound leads.@jaybaer#SocialAgency

@jaybaer#SocialAgency

H o w C a n We C re a te a K ille r S o c ia l M e d ia C a m p a ig n T h a t G e t s N o t ic e d ?@jaybaer#SocialAgency

Social happens fast, but results accrue slowly. Winning hearts and minds a few at a time, not many at a time. You earn the right to promote, you don’t buy it (usually).@jaybaer#SocialAgency

F o c us o n ho w to B E s o c ia l. W o r r y le s s a b o u t h o w t o D O s o c ia l m e d ia .@jaybaer#SocialAgency

H o w C a n We G e t In f lu e n t ia l B lo g g e r s t o W r it e A b o u t O u r C lie n t ?@jaybaer#SocialAgency

Don’t confuse influence and audience. Emerging voices are delighted to be asked, and much more likely to participate. Influence is no match for advocacy. Start with customers first. If the company is creating all the chatter, you’re doing it wrong.@jaybaer#SocialAgency

GroupHigh.com@jaybaer#SocialAgency

H o w C a n W e F in d a S o c ia l M e d ia G u r u t o A d d to O u r Te a m ?@jaybaer#SocialAgency

Wha t H a p p e nsN e x 13?– “The 23 Social and Digital Services Your June t Agency Should be Selling, but Probably Isn’t“ Register now: http://ar.gy/23services August 29 – “A Guru or the Gang? Evaluating the 4 Methods of Social Media Staffing“ October 6-8 – BOLO 2012

digital marketing conference for agencies Early Bird Rate: just $699 before May 31 www.bolo2012.com Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)

Jay Baer Convince & Convertwww.convinceandconvert.com www.jaybaer.com

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The 8 Wrong Questions Agencies Are Asking About Social Media

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