The 8 Wrong QuestionsAgencies Are Asking About      Social Media
Jay      Baer    Convince & Convertwww.convinceandconvert.com     www.jaybaer.com
digital marketing conference for agencies  Early Bird Rate: just $699 before May 31              www.bolo2012.com Ask abou...
@jaybaer#SocialAgency
@jaybaer#SocialAgency
Wha t’ s the H o t N e w     T r e n d W e C a n B r in g t o              O u r C lie n t s ?@jaybaer#SocialAgency
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
What will deliver more value to your clients, doing       Facebook better, or launching on Pinterest?       Social media i...
Wha t’ s the B e s t Wa y             to G e t F a c e b o o k              L ik e s & T w it t e r@   jaybaer            ...
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
“Likes” are the new “hits” – a dead giveaway.       Social connections are a trailing indicator of       success, not a le...
Facebook gives you a maximum 16% open rate       for free.       Most brands’ PTAT and Reach is much lower.       Especial...
T h e g o a l is n ’ t t o           b e g o o d a t s o c ia l                  m e d ia .           T h e g o a l is t o...
H o w C a n We M a k e a       V ir a l V id e o t h a t G e t s       T h o u s a n d s o f V ie w s ?@jaybaer#SocialAgency
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
38%                   of                Yo u T u                   be                V id e o                s Get        ...
It’s not viral unless it is.       Most videos that go viral are carefully seeded, and       part of a larger program.    ...
How Muc h Mone y            S h o u ld W e P u ll F r o m         E m a il t o P a y f o r S o c ia l@   jaybaer          ...
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
Social is largely an opt-in construct.        Use social to keep the brand top-of-mind among        people who have given ...
Email subscriptions in social       Social subscriptions in email       Cross-platform testing and optimization@jaybaer#So...
H o w C a n W e C o n v in c e             O u r C lie n t s T h a t         W e ’ r e G o o d a t S o c ia l@   jaybaer  ...
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
Retain more clients.       Up-sell new services to clients.       Improve your conversion rate.       Generate inbound lea...
@jaybaer#SocialAgency
@jaybaer#SocialAgency
H o w C a n We C re a te a         K ille r S o c ia l M e d ia        C a m p a ig n T h a t G e t s                 N o ...
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
Social happens fast, but results accrue slowly.       Winning hearts and minds a few at a time, not       many at a time. ...
F o c us o n ho w to                B E s o c ia l.           W o r r y le s s a b o u t           h o w t o D O s o c ia ...
H o w C a n We G e t     In f lu e n t ia l B lo g g e r s t o     W r it e A b o u t O u r C lie n t ?@jaybaer#SocialAgency
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
Don’t confuse influence and audience.       Emerging voices are delighted to be asked, and       much more likely to parti...
GroupHigh.com@jaybaer#SocialAgency
H o w C a n W e F in d a           S o c ia l M e d ia G u r u t o             A d d to O u r Te a m ?@jaybaer#SocialAgency
A B e tte r   Q u e s t io n :@jaybaer#SocialAgency
Wha t H a p p e nsN e x 13?– “The 23 Social and Digital Services Your  June t   Agency Should be Selling, but Probably Isn...
digital marketing conference for agencies  Early Bird Rate: just $699 before May 31              www.bolo2012.com Ask abou...
Jay      Baer    Convince & Convertwww.convinceandconvert.com     www.jaybaer.com
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The 8 Wrong Questions Agencies Are Asking About Social Media

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  • The 8 Wrong Questions Agencies Are Asking About Social Media

    1. 1. The 8 Wrong QuestionsAgencies Are Asking About Social Media
    2. 2. Jay Baer Convince & Convertwww.convinceandconvert.com www.jaybaer.com
    3. 3. digital marketing conference for agencies Early Bird Rate: just $699 before May 31 www.bolo2012.com Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
    4. 4. @jaybaer#SocialAgency
    5. 5. @jaybaer#SocialAgency
    6. 6. Wha t’ s the H o t N e w T r e n d W e C a n B r in g t o O u r C lie n t s ?@jaybaer#SocialAgency
    7. 7. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    8. 8. What will deliver more value to your clients, doing Facebook better, or launching on Pinterest? Social media isn’t inexpensive, it’s just different expensive. ABO. Always Be Optimizing.@jaybaer#SocialAgency
    9. 9. Wha t’ s the B e s t Wa y to G e t F a c e b o o k L ik e s & T w it t e r@ jaybaer F o llo w s ?#SocialAgency
    10. 10. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    11. 11. “Likes” are the new “hits” – a dead giveaway. Social connections are a trailing indicator of success, not a leading one. 84% of Facebook fans are current or former customers.@jaybaer#SocialAgency
    12. 12. Facebook gives you a maximum 16% open rate for free. Most brands’ PTAT and Reach is much lower. Especially on Facebook, it’s ALL about interaction.@jaybaer#SocialAgency
    13. 13. T h e g o a l is n ’ t t o b e g o o d a t s o c ia l m e d ia . T h e g o a l is t o b e g o o d a t b u s in e s s be c a us e of s o c ia l m e d ia .@jaybaer#SocialAgency
    14. 14. H o w C a n We M a k e a V ir a l V id e o t h a t G e t s T h o u s a n d s o f V ie w s ?@jaybaer#SocialAgency
    15. 15. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    16. 16. 38% of Yo u T u be V id e o s Get 1, 0 0 0 V ie w s@jaybaer +#SocialAgency
    17. 17. It’s not viral unless it is. Most videos that go viral are carefully seeded, and part of a larger program. Think of video as a mid-funnel tactic, rather than top of funnel. Optimize with search terms, description, target prospects and current customers. Be helpful.@jaybaer#SocialAgency
    18. 18. How Muc h Mone y S h o u ld W e P u ll F r o m E m a il t o P a y f o r S o c ia l@ jaybaer M e d ia ?#SocialAgency
    19. 19. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    20. 20. Social is largely an opt-in construct. Use social to keep the brand top-of-mind among people who have given permission. E m a il is Use email toM athe brand top-of-mind among keep d o n n a people who have given permission. F a c e b o o k is Lady G aga S a m e T h in g , B u t W it h@ jaybaer a Fre s h C oa t#SocialAgency
    21. 21. Email subscriptions in social Social subscriptions in email Cross-platform testing and optimization@jaybaer#SocialAgency
    22. 22. H o w C a n W e C o n v in c e O u r C lie n t s T h a t W e ’ r e G o o d a t S o c ia l@ jaybaer M e d ia ?#SocialAgency
    23. 23. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    24. 24. Retain more clients. Up-sell new services to clients. Improve your conversion rate. Generate inbound leads.@jaybaer#SocialAgency
    25. 25. @jaybaer#SocialAgency
    26. 26. @jaybaer#SocialAgency
    27. 27. H o w C a n We C re a te a K ille r S o c ia l M e d ia C a m p a ig n T h a t G e t s N o t ic e d ?@jaybaer#SocialAgency
    28. 28. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    29. 29. Social happens fast, but results accrue slowly. Winning hearts and minds a few at a time, not many at a time. You earn the right to promote, you don’t buy it (usually).@jaybaer#SocialAgency
    30. 30. F o c us o n ho w to B E s o c ia l. W o r r y le s s a b o u t h o w t o D O s o c ia l m e d ia .@jaybaer#SocialAgency
    31. 31. H o w C a n We G e t In f lu e n t ia l B lo g g e r s t o W r it e A b o u t O u r C lie n t ?@jaybaer#SocialAgency
    32. 32. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    33. 33. Don’t confuse influence and audience. Emerging voices are delighted to be asked, and much more likely to participate. Influence is no match for advocacy. Start with customers first. If the company is creating all the chatter, you’re doing it wrong.@jaybaer#SocialAgency
    34. 34. GroupHigh.com@jaybaer#SocialAgency
    35. 35. H o w C a n W e F in d a S o c ia l M e d ia G u r u t o A d d to O u r Te a m ?@jaybaer#SocialAgency
    36. 36. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
    37. 37. Wha t H a p p e nsN e x 13?– “The 23 Social and Digital Services Your June t Agency Should be Selling, but Probably Isn’t“ Register now: http://ar.gy/23services August 29 – “A Guru or the Gang? Evaluating the 4 Methods of Social Media Staffing“ October 6-8 – BOLO 2012
    38. 38. digital marketing conference for agencies Early Bird Rate: just $699 before May 31 www.bolo2012.com Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
    39. 39. Jay Baer Convince & Convertwww.convinceandconvert.com www.jaybaer.com

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