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Operating Plan Framework Base Revenue (Existing Assignments) Incremental Revenue (Growth Plan) Personnel + G&A Expenses in Support of Base Revenue Resources Required to Service Growth Resources Required to Deliver Growth 17
Resources to Deliver Growth G&A Expenses: Promotion – Conferences, Travel, Website, Social Media Pitches – Research, Creative Development, Travel Ongoing Management – CRM System Personnel: Business Development Resources Functional Staff FTE’s Incentives 18
Agency Plan Growth+15% Timing of Hires Includes Staff Required to Deliver Growth Conversion 19
Staffing Plan Potential availability to service growth plan Estimated hours required to deliver growth plan 20