View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Quality as the Key Driver of ROI "Quality Score helps ensure that only the most relevant ads appear to users. The AdWords system works best for everybody -- advertisers, users, publishers, and Google -- when the ads we display match our users' needs as closely as possible… …In general, the higher your Quality Score, the lower your costs and the better your ad position.” -- adwords.google.com
Large Advertisers Realizing Efficiency Gains 23
Trends by Match Types Click-through rates on exact match have improved… …while cost-per-click on exact match have declined. 24
Resulting in a Shift by Advertisers Advertisers increased their % of clicks on exact match by 7% last year, lowering costs. 25
The Impact of Quality Score Changes Engines (More clicks) Consumers (Relevant ads) Advertisers (Increased efficiency)