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Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
Katz -- Gamification
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Katz -- Gamification

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  • GAME designers:Call of Duty, 7 million copies in first 24 hoursiPhone 4: 1.5 million units
  • 50,000 FansWin real world merchandise. 47% of those redeeming bought other items with cashCampus Wars – 7500 students from 1000 colleges around the country+40% increase in viewership for the 18-34 demographic achieving Psych's highest rating in that demo.Best Social-Media Loyalty Program –AdAge Media Vanguard AwardsThese initiatives engaged the fans on a deeper level, provided them with tools to help spread the word and it resulted in a Ratings Lift.For a Content Development company in the multiplatform Entertainment space, this initiative is a huge win across the board.
  • Transcript

    • 1. Gamification as a Digital Marketing Strategy<br />BOLO 2011<br />Dan Katz<br />Director, Product Management<br />
    • 2. A little bit about us<br />6 years helping businesses increase engagement<br />Proven track record with over 100 deployments<br />Solution-based approach combining software + services<br />A flexible, future-proof platform with over 30 releases<br />
    • 3. Some of the brands we’ve helped<br />
    • 4. The Problem<br /><br />☐<br />- SEO, SEM, Marketing<br />Huge potential user base<br /><br />☐<br />Relevant Content<br />- Optimized for audience<br /><br />☐<br />User Engagement<br />- ?????<br />
    • 5. So how do I get users to:<br />Visitmore frequently<br />Viewmore pages each visit<br />Spendmore time each visit<br />
    • 6. Who has figured out engagement & loyalty?<br />Game Designers<br />Social Networks<br />Airlines & Hotels<br />500Mpeople playing games at least 1hr per day<br />120M people choosing vendors to earn status & rewards<br />750M people sharing 30B pieces of content monthly<br />What’s their secret?<br />
    • 7. They’re tapping into 3 Basic Human Motivators<br />Rewards<br />Progress<br />Status<br /><ul><li>To-do lists
    • 8. Levels in games
    • 9. Miles & Points
    • 10. Standings in Sports
    • 11. Job Titles
    • 12. Likes on Facebook
    • 13. Access to exclusives
    • 14. Early boarding/upgrades
    • 15. Discounts & incentives</li></ul>In other words, they’re using <br />game mechanics to drive loyalty & engagement.<br />
    • 16. Best Practice # 1: Do Something Different<br />NBC<br />The Office, Dunder Mifflin Infinity<br />
    • 17.
    • 18.
    • 19. Best Practice # 2: Know Your Audience<br />Chiquita / Empower Media<br />Make your Way to Rio<br />
    • 20.
    • 21. Page Views: 1 Million<br />Time on site: 4.5 minutes<br />Registered Users: 15,000<br />
    • 22. Best Practice # 3: Engage with Multiple Platforms<br />USA Networks<br />Club Psych<br />
    • 23.
    • 24. Page Views: 9M > 16M<br />Visits/Month: 2 > 4.5<br />Time on Site: 14m > 22m<br />40% increase in viewership for 18-34 demographic<br />
    • 25.
    • 26. Best Practice # 4: Keep Your Brand Strong<br />Stella & Dot<br />S &D University<br />
    • 27.
    • 28.
    • 29.
    • 30. Thanks!Dan.Katz@Bunchball.Com<br />

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