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Katz -- Gamification
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Katz -- Gamification

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  • GAME designers:Call of Duty, 7 million copies in first 24 hoursiPhone 4: 1.5 million units
  • 50,000 FansWin real world merchandise. 47% of those redeeming bought other items with cashCampus Wars – 7500 students from 1000 colleges around the country+40% increase in viewership for the 18-34 demographic achieving Psych's highest rating in that demo.Best Social-Media Loyalty Program –AdAge Media Vanguard AwardsThese initiatives engaged the fans on a deeper level, provided them with tools to help spread the word and it resulted in a Ratings Lift.For a Content Development company in the multiplatform Entertainment space, this initiative is a huge win across the board.
  • Transcript

    • 1. Gamification as a Digital Marketing Strategy
      BOLO 2011
      Dan Katz
      Director, Product Management
    • 2. A little bit about us
      6 years helping businesses increase engagement
      Proven track record with over 100 deployments
      Solution-based approach combining software + services
      A flexible, future-proof platform with over 30 releases
    • 3. Some of the brands we’ve helped
    • 4. The Problem


      - SEO, SEM, Marketing
      Huge potential user base


      Relevant Content
      - Optimized for audience


      User Engagement
      - ?????
    • 5. So how do I get users to:
      Visitmore frequently
      Viewmore pages each visit
      Spendmore time each visit
    • 6. Who has figured out engagement & loyalty?
      Game Designers
      Social Networks
      Airlines & Hotels
      500Mpeople playing games at least 1hr per day
      120M people choosing vendors to earn status & rewards
      750M people sharing 30B pieces of content monthly
      What’s their secret?
    • 7. They’re tapping into 3 Basic Human Motivators
      Rewards
      Progress
      Status
      In other words, they’re using
      game mechanics to drive loyalty & engagement.
    • 16. Best Practice # 1: Do Something Different
      NBC
      The Office, Dunder Mifflin Infinity
    • 17.
    • 18.
    • 19. Best Practice # 2: Know Your Audience
      Chiquita / Empower Media
      Make your Way to Rio
    • 20.
    • 21. Page Views: 1 Million
      Time on site: 4.5 minutes
      Registered Users: 15,000
    • 22. Best Practice # 3: Engage with Multiple Platforms
      USA Networks
      Club Psych
    • 23.
    • 24. Page Views: 9M > 16M
      Visits/Month: 2 > 4.5
      Time on Site: 14m > 22m
      40% increase in viewership for 18-34 demographic
    • 25.
    • 26. Best Practice # 4: Keep Your Brand Strong
      Stella & Dot
      S &D University
    • 27.
    • 28.
    • 29.
    • 30. Thanks!Dan.Katz@Bunchball.Com