Gamification as a Digital Marketing Strategy BOLO 2011 Dan Katz Director, Product Management
A little bit about us 6 years helping businesses increase engagement Proven track record with over 100 deployments Solution-based approach combining software + services A flexible, future-proof platform with over 30 releases
The Problem ☐ - SEO, SEM, Marketing Huge potential user base ☐ Relevant Content - Optimized for audience ☐ User Engagement - ?????
So how do I get users to: Visitmore frequently Viewmore pages each visit Spendmore time each visit
Who has figured out engagement & loyalty? Game Designers Social Networks Airlines & Hotels 500Mpeople playing games at least 1hr per day 120M people choosing vendors to earn status & rewards 750M people sharing 30B pieces of content monthly What’s their secret?
They’re tapping into 3 Basic Human Motivators Rewards Progress Status