Hayden -- Social Super Forum

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  • 1. Social Super Forum
    October 11, 2011
    Scottsdale – Hotel Valley Ho
    Tim Hayden, CMO, 44Doors
  • 2. Mobile is different
    than Social.**yet the two are wildly interdependent
  • 3.
  • 4.
  • 5. Sure, social media brought like minds together…
  • 6. …but, social media *happened* at the perfect time.
  • 7.
  • 8.
  • 9.
  • 10. Sent from my shiny new iPhone, please excuse typos
  • 11. Location + Story
    CONTEXT
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. VS.
  • 17. GO OFFLINE!
  • 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)
  • 19.
  • 20.
  • 21.
  • 22. 2012…
    NFC: Near-Field Communications
    Will compliment QR code scanning
    Makes offline-to-online seamless “sans camera”
    Will be very popular in 2013
  • 23. 2012…
    Digital Out-of-Home
    Place-based Social Media
    LocaModa
    FeedMagnet
    Mass Relevance
  • 24.
  • 25. Thank you
    tim@44Doors.com
    @TheTimHayden
  • 26. @TomMartin HelpMyAgency.com
    @TheTimHayden 44doors.com
    @JayBaer ConvinceAndConvert.com