Social Super Forum<br />October 11, 2011<br />Scottsdale – Hotel Valley Ho<br />Tim Hayden, CMO, 44Doors<br />
Mobile is different<br />than Social.**yet the two are wildly interdependent<br />
Sure, social media brought like minds together…<br />
…but, social media *happened* at the perfect time.<br />
Sent from my shiny new iPhone, please excuse typos<br />
Location + Story<br />CONTEXT<br />
VS.<br />
GO OFFLINE!<br />
Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />
2012…<br />NFC: Near-Field Communications<br />Will compliment QR code scanning<br />Makes offline-to-online seamless “san...
2012…<br />Digital Out-of-Home<br />Place-based Social Media<br />LocaModa<br />FeedMagnet<br />Mass Relevance<br />
Thank you<br />tim@44Doors.com<br />@TheTimHayden<br />
@TomMartin                      HelpMyAgency.com<br />@TheTimHayden                            44doors.com<br />@JayBaer  ...
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Hayden -- Social Super Forum

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Hayden -- Social Super Forum

  1. 1. Social Super Forum<br />October 11, 2011<br />Scottsdale – Hotel Valley Ho<br />Tim Hayden, CMO, 44Doors<br />
  2. 2. Mobile is different<br />than Social.**yet the two are wildly interdependent<br />
  3. 3.
  4. 4.
  5. 5. Sure, social media brought like minds together…<br />
  6. 6. …but, social media *happened* at the perfect time.<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. Sent from my shiny new iPhone, please excuse typos<br />
  11. 11. Location + Story<br />CONTEXT<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. VS.<br />
  17. 17. GO OFFLINE!<br />
  18. 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. 2012…<br />NFC: Near-Field Communications<br />Will compliment QR code scanning<br />Makes offline-to-online seamless “sans camera”<br />Will be very popular in 2013<br />
  23. 23. 2012…<br />Digital Out-of-Home<br />Place-based Social Media<br />LocaModa<br />FeedMagnet<br />Mass Relevance<br />
  24. 24.
  25. 25. Thank you<br />tim@44Doors.com<br />@TheTimHayden<br />
  26. 26. @TomMartin HelpMyAgency.com<br />@TheTimHayden 44doors.com<br />@JayBaer ConvinceAndConvert.com<br />
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