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Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
Hayden -- Mobile Super Forum
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Hayden -- Mobile Super Forum

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  • 93% PC-79% Windows-3% Mac7% Mobile-4.5% SmartPhones--52.7% Android--35.0% iOS--7.0% Rim-1.5% Tablets--97.2% iOS--2.5% Android
  • Transcript

    • 1. Mobile Super Forum<br />October 11, 2011<br />Scottsdale – Valley Ho Hotel<br />Tim Hayden, CMO, 44Doors<br />
    • 2. Mobile Computing <br />Is Changing Everything<br />
    • 3. Good News with Mobile<br />DESIGNERS<br />More screens = more design needs<br />Offline! = visual &amp; experience design<br />WRITERS<br />More screens = more content needs<br />Offline = script the impression, the experience<br />TECHNOLOGISTS/DEVELOPERS<br />On the Device = more to program, more to code<br />Beyond the Device = more to integrate…more to code<br />BRAND/ORGANIZATIONS<br />Intimacy = a more personal, relevant relationship<br />Retail/Events = a liberated/empowered audience will show up to REWARDED!<br />
    • 4.
    • 5. Capitalize on natural,<br />current behavior…AND, be pragmatic with behavior &amp;device capabilities<br />
    • 6. 100% of Smartphone Platforms<br />- 2%, Symbian<br />- 2%, Palm<br />- 6%, Microsoft<br />- 22%, RIM<br />- 42%, Google<br />27%, <br />Apple<br />Google  6pts | RIM  5pts | Apple  1pt vs. year ago! <br />source: comScore MobiLens, 3 months ending July 2011<br />
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    • 16. Sent from my shiny new iPhone, please excuse typos<br />
    • 17.
    • 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />
    • 19.
    • 20. For SMS Success<br />Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions<br />Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content)<br />Explore vendors that provide real 10-digit phone addresses as well as short codes<br />Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)<br />
    • 21. 2012…<br />NFC: Near-Field Communications<br />DOH: Digital Out-of-Home<br />Augmented Reality<br />Microsoft!<br />
    • 22. Thank you<br />tim@44Doors.com<br />@TheTimHayden<br />

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