Good News with Mobile DESIGNERS More screens = more design needs Offline! = visual & experience design WRITERS More screens = more content needs Offline = script the impression, the experience TECHNOLOGISTS/DEVELOPERS On the Device = more to program, more to code Beyond the Device = more to integrate…more to code BRAND/ORGANIZATIONS Intimacy = a more personal, relevant relationship Retail/Events = a liberated/empowered audience will show up to REWARDED!
Capitalize on natural, current behavior…AND, be pragmatic with behavior &device capabilities
100% of Smartphone Platforms - 2%, Symbian - 2%, Palm - 6%, Microsoft - 22%, RIM - 42%, Google 27%, Apple Google 6pts | RIM 5pts | Apple 1pt vs. year ago! source: comScore MobiLens, 3 months ending July 2011
For SMS Success Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content) Explore vendors that provide real 10-digit phone addresses as well as short codes Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)