Hayden -- Mobile Super Forum
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  • 93% PC-79% Windows-3% Mac7% Mobile-4.5% SmartPhones--52.7% Android--35.0% iOS--7.0% Rim-1.5% Tablets--97.2% iOS--2.5% Android

Transcript

  • 1. Mobile Super Forum
    October 11, 2011
    Scottsdale – Valley Ho Hotel
    Tim Hayden, CMO, 44Doors
  • 2. Mobile Computing
    Is Changing Everything
  • 3. Good News with Mobile
    DESIGNERS
    More screens = more design needs
    Offline! = visual & experience design
    WRITERS
    More screens = more content needs
    Offline = script the impression, the experience
    TECHNOLOGISTS/DEVELOPERS
    On the Device = more to program, more to code
    Beyond the Device = more to integrate…more to code
    BRAND/ORGANIZATIONS
    Intimacy = a more personal, relevant relationship
    Retail/Events = a liberated/empowered audience will show up to REWARDED!
  • 4.
  • 5. Capitalize on natural,
    current behavior…AND, be pragmatic with behavior &device capabilities
  • 6. 100% of Smartphone Platforms
    - 2%, Symbian
    - 2%, Palm
    - 6%, Microsoft
    - 22%, RIM
    - 42%, Google
    27%,
    Apple
    Google  6pts | RIM  5pts | Apple  1pt vs. year ago!
    source: comScore MobiLens, 3 months ending July 2011
  • 7.
  • 8.
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  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Sent from my shiny new iPhone, please excuse typos
  • 17.
  • 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)
  • 19.
  • 20. For SMS Success
    Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions
    Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content)
    Explore vendors that provide real 10-digit phone addresses as well as short codes
    Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)
  • 21. 2012…
    NFC: Near-Field Communications
    DOH: Digital Out-of-Home
    Augmented Reality
    Microsoft!
  • 22. Thank you
    tim@44Doors.com
    @TheTimHayden