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Hayden -- Mobile Super Forum
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Hayden -- Mobile Super Forum

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  • 93% PC-79% Windows-3% Mac7% Mobile-4.5% SmartPhones--52.7% Android--35.0% iOS--7.0% Rim-1.5% Tablets--97.2% iOS--2.5% Android
  • Transcript

    • 1. Mobile Super Forum
      October 11, 2011
      Scottsdale – Valley Ho Hotel
      Tim Hayden, CMO, 44Doors
    • 2. Mobile Computing
      Is Changing Everything
    • 3. Good News with Mobile
      DESIGNERS
      More screens = more design needs
      Offline! = visual & experience design
      WRITERS
      More screens = more content needs
      Offline = script the impression, the experience
      TECHNOLOGISTS/DEVELOPERS
      On the Device = more to program, more to code
      Beyond the Device = more to integrate…more to code
      BRAND/ORGANIZATIONS
      Intimacy = a more personal, relevant relationship
      Retail/Events = a liberated/empowered audience will show up to REWARDED!
    • 4.
    • 5. Capitalize on natural,
      current behavior…AND, be pragmatic with behavior &device capabilities
    • 6. 100% of Smartphone Platforms
      - 2%, Symbian
      - 2%, Palm
      - 6%, Microsoft
      - 22%, RIM
      - 42%, Google
      27%,
      Apple
      Google  6pts | RIM  5pts | Apple  1pt vs. year ago!
      source: comScore MobiLens, 3 months ending July 2011
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14.
    • 15.
    • 16. Sent from my shiny new iPhone, please excuse typos
    • 17.
    • 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)
    • 19.
    • 20. For SMS Success
      Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions
      Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content)
      Explore vendors that provide real 10-digit phone addresses as well as short codes
      Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)
    • 21. 2012…
      NFC: Near-Field Communications
      DOH: Digital Out-of-Home
      Augmented Reality
      Microsoft!
    • 22. Thank you
      tim@44Doors.com
      @TheTimHayden

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