Mobile Super Forum<br />October 11, 2011<br />Scottsdale – Valley Ho Hotel<br />Tim Hayden, CMO, 44Doors<br />
Mobile Computing <br />Is Changing Everything<br />
Good News with Mobile<br />DESIGNERS<br />More screens = more design needs<br />Offline! = visual & experience design<br /...
Capitalize on natural,<br />current behavior…AND, be pragmatic with behavior &device capabilities<br />
100% of Smartphone Platforms<br />-   2%, Symbian<br />-   2%, Palm<br />-   6%, Microsoft<br />- 22%, RIM<br />- 42%, Goo...
Sent from my shiny new iPhone, please excuse typos<br />
Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />
For SMS Success<br />Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions<br />Upon second action...
2012…<br />NFC: Near-Field Communications<br />DOH: Digital Out-of-Home<br />Augmented Reality<br />Microsoft!<br />
Thank you<br />tim@44Doors.com<br />@TheTimHayden<br />
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Hayden -- Mobile Super Forum

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  • 93% PC-79% Windows-3% Mac7% Mobile-4.5% SmartPhones--52.7% Android--35.0% iOS--7.0% Rim-1.5% Tablets--97.2% iOS--2.5% Android
  • Hayden -- Mobile Super Forum

    1. 1. Mobile Super Forum<br />October 11, 2011<br />Scottsdale – Valley Ho Hotel<br />Tim Hayden, CMO, 44Doors<br />
    2. 2. Mobile Computing <br />Is Changing Everything<br />
    3. 3. Good News with Mobile<br />DESIGNERS<br />More screens = more design needs<br />Offline! = visual & experience design<br />WRITERS<br />More screens = more content needs<br />Offline = script the impression, the experience<br />TECHNOLOGISTS/DEVELOPERS<br />On the Device = more to program, more to code<br />Beyond the Device = more to integrate…more to code<br />BRAND/ORGANIZATIONS<br />Intimacy = a more personal, relevant relationship<br />Retail/Events = a liberated/empowered audience will show up to REWARDED!<br />
    4. 4.
    5. 5. Capitalize on natural,<br />current behavior…AND, be pragmatic with behavior &device capabilities<br />
    6. 6. 100% of Smartphone Platforms<br />- 2%, Symbian<br />- 2%, Palm<br />- 6%, Microsoft<br />- 22%, RIM<br />- 42%, Google<br />27%, <br />Apple<br />Google  6pts | RIM  5pts | Apple  1pt vs. year ago! <br />source: comScore MobiLens, 3 months ending July 2011<br />
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    16. 16. Sent from my shiny new iPhone, please excuse typos<br />
    17. 17.
    18. 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />
    19. 19.
    20. 20. For SMS Success<br />Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions<br />Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content)<br />Explore vendors that provide real 10-digit phone addresses as well as short codes<br />Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)<br />
    21. 21. 2012…<br />NFC: Near-Field Communications<br />DOH: Digital Out-of-Home<br />Augmented Reality<br />Microsoft!<br />
    22. 22. Thank you<br />tim@44Doors.com<br />@TheTimHayden<br />
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