Buyer Personas are representative of buyers in action and engaged in the buying process
Determining the ‘Sweet-Spot” between building awarenesss, fresh content and generating leads.
“ Sweet-Spot” is the point in which your output of content, community curation and online engagment generates a steady increase in leads, data capture, awareness and sales over a predeternined set period of time.
Bolo 2011 Page of 18
Distinctive Competence Definition
What unique thing is it that we do really well? What quality or attribute sets us aside from our competitors?”
12. Oktober 2011 Page of 18 Bolo AZ 2011 @ElizabethHannan Case Studies http://www.marketmotive.com/blog/internet-marketing/a-case-study-in-customer-centric-thinking http://technoracle.blogspot.com/2011/03/customer-experience-management-case.html http://blogs.adobe.com/flashplatform/2011/03/customer-experience-management-a-case-study-in-failure.html http://www.synovate.com/ce/insights/doc/CE_CaseStudies/Synovate%20CE%20Case%20Study%20-%20TELUS.pdf Case Studies http://www.goodexperience.com/2011/04/ignore-the-customer-e.php http://www.adweek.com/news/advertising-branding/rethinking-user-experience-97875 http://www.andybudd.com/archives/2011/07/whats_in_a_name_the_duality_of_user_expe/ http://uxdesign.smashingmagazine.com/2011/03/15/why-user-experience-cannot-be-designed/