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  • 1. Make a Name for Yourself!How to Successfully Use Social Media Marketingto Generate New Business Leads michael gass consulting
  • 2. ad agency biotechCMO Study: 80% of decision makers said theyfound their vendors not the other way around
  • 3. Monday, April 4, 2011 5:16 AMSubject: Creative Triage: Communications Audit, Facebook Upgrade, Flip Camera Tipsand More!Date: Tuesday, March 29, 2011 9:04 AMFrom: Stacy Carter <stacy@abzdesign.com>To: Michael Gass michael@michaelgass.comConversation: Creative Triage: Communications Audit, Facebook Upgrade, Flip Camera Tipsand More! MARCH 2011 FORWARD TO A FRIEND | FOLLOW ME ON: INSIGHTS COMMUNITY HOSPITAL COMMUNICATIONS AUDIT CAN INCREASE REVENUES By conducting a review and evaluation of your hospital’s and competitor’s marketing materials you can improve, coordinate and deliver more cost- effective materials. READ MORE FACEBOOK UPGRADE: FIVE CHANGES TO YOUR COMMUNITY HOSPITAL PAGE Facebook recently announced a number of changes to its Pages, effective March 10, bringing the Pages to look and feel more like Profile Pages. Use the changes to your advantage – learn how to utilize the upgraded Facebook Page to market and manage your community hospital brand. READ MORE 9 FLIP CAMERA LIGHTING TIPS FOR COMMUNITY HOSPITAL VIDEOS The use of post production lighting tips for Flip cameras will deliver a well-lit video for every amateur videographer at your hospital. READ MORE 6 ADVANTAGES FOR YOUR COMMUNITY HOSPITAL TO WORKING WITH A HEALTHCARE AD AGENCY Healthcare is an industry unlike any other, and there is a true value in working with an ad agency that specializes in and understands healthcare marketing and its operations – their healthcare knowledge gives your marketing the power to deliver results. READ MORE Page 1 of 2
  • 4. IBM Study:More change innext 5 years thanthe previous 50
  • 5. michael@michaelgass.com(205) 370-7750Twitter: @michaelgasswww.michaelgass.com