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  • 1. T h e L o o k i n g l a s s consultancy Winning The Race To The FutureImages courtesy of Rodney Smith ©The Lookinglass Consultancy, 2011
  • 2. T h e L o o k i n g l a s s consultancy There Are No Limits Need what you do has never been more valuable Opportunity how you do it has never been more undefined Potential a marriage of art and commerce
  • 3. T h e L o o k i n g l a s s consultancy Focus Only Then Say ‘No’ What Kodak Never Knew what Netflix knew (and then forgot)
  • 4. T h e L o o k i n g l a s s consultancy What Are We Doing Here? What People Need what companies do Every Day is an Opportunity Cost for everyone
  • 5. T h e L o o k i n g l a s s consultancy In Times of Change We Lean On What We Know Every Organization Is Perfectly Aligned to get the results it currently gets A Broken Model the lessons of Picasso
  • 6. T h e L o o k i n g l a s s consultancy The Purpose of Every Business To Create a Customer not find or earn or satisfy Not What They Want Henry Ford What They Need Apple Fast Company
  • 7. T h e L o o k i n g l a s s consultancy How To Separate Yourself From The Competition Listen a natural skill for digital companies Create an API let the marketplace lead you
  • 8. T h e L o o k i n g l a s s consultancy 12 Characteristics Of A Company Built For The Future 1. Rain Forest not Ferrari 2. Horizontal 3. Fast 4. Front-to-Back 5. Pro-active 6. Flexible 7. Evolutionary 8. Real-Time 9. Technological 10. Open-Plan 11. Multi-Generational 12. Networked
  • 9. T h e L o o k i n g l a s s consultancy How Do I Start? Know Where You Are the Digital Continuum Know Where You Want To Be Plan The Last Day First™ the rest is geometry Let Your People Help You unlock your entrepreneurs
  • 10. T h e L o o k i n g l a s s consultancy The Race To The Future Will Not Be Won By Companies With The Best Talent But By Companies Who Use Talent Best Which Coincidentally Attracts The Best Talent
  • 11. T h e L o o k i n g l a s s consultancy Why Can’t That Be You?