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Baer -- Social Super Forum
 

Baer -- Social Super Forum

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    Baer -- Social Super Forum Baer -- Social Super Forum Presentation Transcript

    • Everything (and nothing) is About Social Media
      • Jay Baer
      • @jaybaer
    • Goldrush
    • $900 Million Fight
    • What is Social Media? “ I don’t even use the phrase “social media” when talking to execs. There’s too much baggage and misunderstanding.” David Meerman Scott Author - The New Rules of Marketing & PR
    • Breadth = Death
    • What Flavors Do You Offer?
    • 1. Social Strategy & Audits
    • 2. Social Analytics
    • Measure Behavior, Not Aggregation
    • Social ROI is Real 40 hours/month to produce blog x hourly rate for each blogger ($40) x overhead factor (50%) + amortized design costs ($1,000/month) + monthly hosting fees ($100) + monthly add-ons ($100) = monthly true blogging costs of $3,600 20 leads/month x conversion rate (5%) x avg lifetime customer value ($50,000) x profit margin (30%) = monthly true blogging revenue of $15,000 ROI = Revenue-Investment/Investment $15,000 - $3,600/$3,600 = ROI of 316%
    • Isolate Social’s Short-Term Impact
    • Isolate Social’s Long-Term Impact
    • Recognize Patterns
    • 3. Social Email Integration
    • 4. Social Website Integration
    • 5. Brand Community Creation
    • 6. Brand Community Management
    • 7. Social Campaigns/Promos
    • 8. Social Ads
    • 9. Listening & Social Mining
    • 10. Real-Time Response & Reputation Management
    • 11. Internal Social Media
    • 12. Content Marketing
    • Map Content to Sales Cycle
    • 13. Influencer ID & Outreach
    • 14. Mobile & Apps “ There are more mobile phones in the world than there are toothbrushes.” Michael Becker President - Mobile Marketing Association
    • Getting There
    • Jay Baer ConvinceAndConvert.com @jaybaer