Baer -- Social Super Forum
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Transcript

  • 1. Everything (and nothing) is About Social Media
    • Jay Baer
    • @jaybaer
  • 2. Goldrush
  • 3. $900 Million Fight
  • 4. What is Social Media? “ I don’t even use the phrase “social media” when talking to execs. There’s too much baggage and misunderstanding.” David Meerman Scott Author - The New Rules of Marketing & PR
  • 5. Breadth = Death
  • 6. What Flavors Do You Offer?
  • 7. 1. Social Strategy & Audits
  • 8. 2. Social Analytics
  • 9. Measure Behavior, Not Aggregation
  • 10. Social ROI is Real 40 hours/month to produce blog x hourly rate for each blogger ($40) x overhead factor (50%) + amortized design costs ($1,000/month) + monthly hosting fees ($100) + monthly add-ons ($100) = monthly true blogging costs of $3,600 20 leads/month x conversion rate (5%) x avg lifetime customer value ($50,000) x profit margin (30%) = monthly true blogging revenue of $15,000 ROI = Revenue-Investment/Investment $15,000 - $3,600/$3,600 = ROI of 316%
  • 11. Isolate Social’s Short-Term Impact
  • 12. Isolate Social’s Long-Term Impact
  • 13. Recognize Patterns
  • 14. 3. Social Email Integration
  • 15. 4. Social Website Integration
  • 16. 5. Brand Community Creation
  • 17. 6. Brand Community Management
  • 18. 7. Social Campaigns/Promos
  • 19. 8. Social Ads
  • 20. 9. Listening & Social Mining
  • 21. 10. Real-Time Response & Reputation Management
  • 22. 11. Internal Social Media
  • 23. 12. Content Marketing
  • 24. Map Content to Sales Cycle
  • 25. 13. Influencer ID & Outreach
  • 26. 14. Mobile & Apps “ There are more mobile phones in the world than there are toothbrushes.” Michael Becker President - Mobile Marketing Association
  • 27. Getting There
  • 28. Jay Baer ConvinceAndConvert.com @jaybaer