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Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
Baer -- Social Super Forum
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Baer -- Social Super Forum

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  1. Everything (and nothing) is About Social Media <ul><li>Jay Baer </li></ul><ul><li>@jaybaer </li></ul>
  2. Goldrush
  3. $900 Million Fight
  4. What is Social Media? “ I don’t even use the phrase “social media” when talking to execs. There’s too much baggage and misunderstanding.” David Meerman Scott Author - The New Rules of Marketing & PR
  5. Breadth = Death
  6. What Flavors Do You Offer?
  7. 1. Social Strategy & Audits
  8. 2. Social Analytics
  9. Measure Behavior, Not Aggregation
  10. Social ROI is Real 40 hours/month to produce blog x hourly rate for each blogger ($40) x overhead factor (50%) + amortized design costs ($1,000/month) + monthly hosting fees ($100) + monthly add-ons ($100) = monthly true blogging costs of $3,600 20 leads/month x conversion rate (5%) x avg lifetime customer value ($50,000) x profit margin (30%) = monthly true blogging revenue of $15,000 ROI = Revenue-Investment/Investment $15,000 - $3,600/$3,600 = ROI of 316%
  11. Isolate Social’s Short-Term Impact
  12. Isolate Social’s Long-Term Impact
  13. Recognize Patterns
  14. 3. Social Email Integration
  15. 4. Social Website Integration
  16. 5. Brand Community Creation
  17. 6. Brand Community Management
  18. 7. Social Campaigns/Promos
  19. 8. Social Ads
  20. 9. Listening & Social Mining
  21. 10. Real-Time Response & Reputation Management
  22. 11. Internal Social Media
  23. 12. Content Marketing
  24. Map Content to Sales Cycle
  25. 13. Influencer ID & Outreach
  26. 14. Mobile & Apps “ There are more mobile phones in the world than there are toothbrushes.” Michael Becker President - Mobile Marketing Association
  27. Getting There
  28. Jay Baer ConvinceAndConvert.com @jaybaer

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