0
Everything (and nothing) is About Social Media <ul><li>Jay Baer </li></ul><ul><li>@jaybaer </li></ul>
Goldrush
$900 Million Fight
What is Social Media? “ I don’t even use the phrase “social media” when talking to execs. There’s too much baggage and mis...
Breadth = Death
What Flavors Do You Offer?
1. Social Strategy & Audits
2. Social Analytics
Measure Behavior, Not Aggregation
Social ROI is Real 40 hours/month to produce blog x hourly rate for each blogger ($40) x overhead factor (50%) + amortized...
Isolate Social’s Short-Term Impact
Isolate Social’s Long-Term Impact
Recognize Patterns
3. Social Email Integration
4. Social Website Integration
5. Brand Community Creation
6. Brand Community Management
7. Social Campaigns/Promos
8. Social Ads
9. Listening & Social Mining
10. Real-Time Response & Reputation Management
11. Internal Social Media
12. Content Marketing
Map Content to Sales Cycle
13. Influencer ID & Outreach
14. Mobile & Apps “ There are more mobile phones in the world than there are toothbrushes.” Michael Becker President - Mob...
Getting There
Jay Baer ConvinceAndConvert.com @jaybaer
Upcoming SlideShare
Loading in...5
×

Baer -- Social Super Forum

904

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
904
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Baer -- Social Super Forum"

  1. 1. Everything (and nothing) is About Social Media <ul><li>Jay Baer </li></ul><ul><li>@jaybaer </li></ul>
  2. 2. Goldrush
  3. 3. $900 Million Fight
  4. 4. What is Social Media? “ I don’t even use the phrase “social media” when talking to execs. There’s too much baggage and misunderstanding.” David Meerman Scott Author - The New Rules of Marketing & PR
  5. 5. Breadth = Death
  6. 6. What Flavors Do You Offer?
  7. 7. 1. Social Strategy & Audits
  8. 8. 2. Social Analytics
  9. 9. Measure Behavior, Not Aggregation
  10. 10. Social ROI is Real 40 hours/month to produce blog x hourly rate for each blogger ($40) x overhead factor (50%) + amortized design costs ($1,000/month) + monthly hosting fees ($100) + monthly add-ons ($100) = monthly true blogging costs of $3,600 20 leads/month x conversion rate (5%) x avg lifetime customer value ($50,000) x profit margin (30%) = monthly true blogging revenue of $15,000 ROI = Revenue-Investment/Investment $15,000 - $3,600/$3,600 = ROI of 316%
  11. 11. Isolate Social’s Short-Term Impact
  12. 12. Isolate Social’s Long-Term Impact
  13. 13. Recognize Patterns
  14. 14. 3. Social Email Integration
  15. 15. 4. Social Website Integration
  16. 16. 5. Brand Community Creation
  17. 17. 6. Brand Community Management
  18. 18. 7. Social Campaigns/Promos
  19. 19. 8. Social Ads
  20. 20. 9. Listening & Social Mining
  21. 21. 10. Real-Time Response & Reputation Management
  22. 22. 11. Internal Social Media
  23. 23. 12. Content Marketing
  24. 24. Map Content to Sales Cycle
  25. 25. 13. Influencer ID & Outreach
  26. 26. 14. Mobile & Apps “ There are more mobile phones in the world than there are toothbrushes.” Michael Becker President - Mobile Marketing Association
  27. 27. Getting There
  28. 28. Jay Baer ConvinceAndConvert.com @jaybaer
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×