shifting perspectives or….we’re not in Kansas anymore
today’s business complexity is not anything like we’ve ever seen before
because companies today are one big data retail machine
transparency
RFID
global supply chain
accountability
loyalty
smart...
pulling back the curtain…
big data’s brute muscle “broke” the
marketing trust model
the personal web, marketing to one person
at a time … at scale.
everyone is different which affects how
they buy
everyone ...
3 principles for monetizing the personal web epoch
(shh! Content is not king)
1. Creative technology is a new creative pal...
Compelling opportunity to monetize human contact …
New revenue lies at the intersection of content creation, social market...
“You’ve always had the power my dear”, the business
is out there, now take it home!
Judy Shapiro: judyshapiro@engagesimply.com
the journey begins…
thank you!
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BOLO 2013 3P Track: Judy Shapiro

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From BOLO 2013 3P Track presentation by Judy Shapiro. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com

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Transcript of "BOLO 2013 3P Track: Judy Shapiro"

  1. 1. shifting perspectives or….we’re not in Kansas anymore
  2. 2. today’s business complexity is not anything like we’ve ever seen before
  3. 3. because companies today are one big data retail machine transparency RFID global supply chain accountability loyalty smart POP just-in-time inventory privacy contactless payment APIs sensors
  4. 4. pulling back the curtain…
  5. 5. big data’s brute muscle “broke” the marketing trust model
  6. 6. the personal web, marketing to one person at a time … at scale. everyone is different which affects how they buy everyone has a story that affects what they buy everyone wants to buy but everyone has a different path to purchase
  7. 7. 3 principles for monetizing the personal web epoch (shh! Content is not king) 1. Creative technology is a new creative palette 2. Engagement experiences that lead to outcomes 3. Platforms are the new media buys
  8. 8. Compelling opportunity to monetize human contact … New revenue lies at the intersection of content creation, social marketing and immersive branding Connecting the experiential dots is the new revenue model … such as mobile, social & commerce Media revenue is engagement media … CPMs are secondary to engagement & relevance. the “show me the money” summary
  9. 9. “You’ve always had the power my dear”, the business is out there, now take it home!
  10. 10. Judy Shapiro: judyshapiro@engagesimply.com the journey begins… thank you!
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