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BOLO 2013 3P Track: Judy Shapiro
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BOLO 2013 3P Track: Judy Shapiro

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From BOLO 2013 3P Track presentation by Judy Shapiro. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: …

From BOLO 2013 3P Track presentation by Judy Shapiro. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com

Published in: Marketing

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Transcript

  • 1. shifting perspectives or….we’re not in Kansas anymore
  • 2. today’s business complexity is not anything like we’ve ever seen before
  • 3. because companies today are one big data retail machine transparency RFID global supply chain accountability loyalty smart POP just-in-time inventory privacy contactless payment APIs sensors
  • 4. pulling back the curtain…
  • 5. big data’s brute muscle “broke” the marketing trust model
  • 6. the personal web, marketing to one person at a time … at scale. everyone is different which affects how they buy everyone has a story that affects what they buy everyone wants to buy but everyone has a different path to purchase
  • 7. 3 principles for monetizing the personal web epoch (shh! Content is not king) 1. Creative technology is a new creative palette 2. Engagement experiences that lead to outcomes 3. Platforms are the new media buys
  • 8. Compelling opportunity to monetize human contact … New revenue lies at the intersection of content creation, social marketing and immersive branding Connecting the experiential dots is the new revenue model … such as mobile, social & commerce Media revenue is engagement media … CPMs are secondary to engagement & relevance. the “show me the money” summary
  • 9. “You’ve always had the power my dear”, the business is out there, now take it home!
  • 10. Judy Shapiro: judyshapiro@engagesimply.com the journey begins… thank you!