Social Media and Crowdsourcing in Planning and Design

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Presented at the ASLA National Meeting by Zach Flanders (BNIM), Nick Bowden (MindMixer), and Nicole Crutchfield (City of Fargo)

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  • Lively community meeting with fresh ideas and voices each with a balanced view of the future for Fargo
  • But it call comes back to people and building “digital citizens”
  • Keep this slide if your session is AIA CES registered.
  • Keep this slide if your session is AIA CES registered.
  • List three learning objectives published in course catalogue/website: http://www.asla.org/2011meeting/edSessionsSun1.html
  • Social Media and Crowdsourcing in Planning and Design

    1. 1. ASLA Annual Meeting 2012Social Media and Crowdsourcingin Planning and DesignPhoenix, AZ | 30 September 2012 ASLA National Meeting | 30 September 2012 | 1
    2. 2. Presenters:Nick Bowden, AICPNicole Crutchfield, AICP, ASLAZach Flanders, AICP ASLA National Meeting | 30 September 2012 | 2
    3. 3. Learning Objectives1. Learn the benefits and potential pitfalls of social media and crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.3. Learn how to incorporate public input collected through crowdsourcing into the final plan. ASLA National Meeting | 30 September 2012 | 3
    4. 4. 1. Why Social Media and Crowdsourcing? ASLA National Meeting | 30 September 2012 | 4
    5. 5. What is Social Media?  People having conversations online...Photo Credit: Shutterstock ASLA National Meeting | 30 September 2012 | 5
    6. 6. What is Crowdsourcing? …And creating real products, services, and urban spaces together.Photo Credit (right): Peter Bishop ASLA National Meeting | 30 September 2012 | 6
    7. 7. Why Should Designers Care?  “The Crowd” is the smartest person in the room.  Listening to “The Crowd” will make the end product better.  “The Crowd” just might be able to “get it done” when everyone else fails.Photo Credit: Shutterstock ASLA National Meeting | 30 September 2012 | 7
    8. 8. Why #online? ASLA National Meeting | 30 September 2012 | 8
    9. 9. 950 million people on facebook ASLA National Meeting | 30 September 2012 | 9
    10. 10. 61.7%of U.S. residents over 14 onfacebook… ASLA National Meeting | 30 September 2012 | 10
    11. 11. 53%of adults 65+ are active online… ASLA National Meeting | 30 September 2012 | 11
    12. 12. 62% of low-income (<$30K / year)households have internet access in the home… ASLA National Meeting | 30 September 2012 | 12
    13. 13. 61%of rural households have internet access in the home… ASLA National Meeting | 30 September 2012 | 13
    14. 14. 55%U.S. adults go online using their cell phone… ASLA National Meeting | 30 September 2012 | 14
    15. 15. 88% U.S. households with texting capabilities ASLA National Meeting | 30 September 2012 | 15
    16. 16. 75%14-20 year olds who have their own cell phone 1 in 3 of them send more than 100 texts per day ASLA National Meeting | 30 September 2012 | 16
    17. 17. 11.4% U.S. adults that attend a public meeting each year 48% of U.S. adults have never attended a public meeting ASLA National Meeting | 30 September 2012 | 17
    18. 18. #starts #plan for the #partycitizens feel #empowered ASLA National Meeting | 30 September 2012 | 18
    19. 19. #thrives #invite citizensparticipation is #affirmed ASLA National Meeting | 30 September 2012 | 19
    20. 20. #sustainsbe a #good #host #act #together ASLA National Meeting | 30 September 2012 | 20
    21. 21. #citiesOnline engagement starts when citiesplan for an idea party. It thrives whencities invite citizens. It sustains whencities are a good host. ASLA National Meeting | 30 September 2012 | 21
    22. 22. 2. How to use Social Media and Crowdsourcing in Planning and Design Projects ASLA National Meeting | 30 September 2012 | 22
    23. 23. The “Public Feedback” Model Client Designer Public Product“This is What I Want” “OK” “Any Feedback?” “Done!” ASLA National Meeting | 30 September 2012 | 23
    24. 24. The Iterative Designer/Citizen/Client Mind-Meld Model Public “I know what my community needs!” Product Designer Client Always Improving, “Awesome, I think it could Release Often and Early. work like this, and have you thought of this?” ASLA National Meeting | 30 September 2012 | 24
    25. 25. Results Better Product Happier Client Happier Citizens On Time, On Budget A Better World for Everyone ASLA National Meeting | 30 September 2012 | 25
    26. 26. Why is this not Happening More? Fear Lack of Know-How ASLA National Meeting | 30 September 2012 | 26
    27. 27. FacebookTwitterTumblrWordpressMindMixerYoutubeSurvey MonkeySlideshareIssuu ASLA National Meeting | 30 September 2012 | 27
    28. 28. Conversation, Ideas, a Getting Your Messagend Feedback OutFacebook WordpressTwitter YoutubeMindMixer SlideshareTumblr IssuuSurvey Monkey Tumblr ASLA National Meeting | 30 September 2012 | 28
    29. 29. 3. Case Study: Go2030 - City of Fargo Comprehensive Plan ASLA National Meeting | 30 September 2012 | 29
    30. 30. The Iterative Designer/Citizen/Client Mind-Meld Model +EECBG, energy strategy +Visioning Public +Unique +BNIM “I know what my 1. +MindMixer community needs!” +SRF +AE2S Product Designer Client Always Improving, “Awesome, I think it could Release Often and Early. work like this, and have you thought of this?” ASLA National Meeting | 30 September 2012 | 30
    31. 31. ASLA National Meeting | 30 September 2012 | 31
    32. 32. MindMixer Speaker Series ASLA National Meeting | 30 September 2012 | 32
    33. 33. MindMixerIntroduction of Topics ASLA National Meeting | 30 September 2012 | 33
    34. 34. Facebook ASLA National Meeting | 30 September 2012 | 34
    35. 35. Twitter #GO2030 ASLA National Meeting | 30 September 2012 | 35
    36. 36. Public Workshops ASLA National Meeting | 30 September 2012 | 36
    37. 37. What We HeardLeading Ideas from Housing Leading Ideas from Land Useand Neighborhoods: and Urban Design: Leading Ideas from Healthy Food and Healthy LifestylesLeading Ideas fromTransportation and Infrastructure: ASLA National Meeting | 30 September 2012 | 37
    38. 38. MindMixer Speaker Series ASLA National Meeting | 30 September 2012 | 38
    39. 39. Feedback Loop Topic/Idea Initiatives Prioritizing Voting AffirmingExcitement breeds excitement ASLA National Meeting | 30 September 2012 | 39
    40. 40. Survey RespondentsSurvey Monkey ASLA National Meeting | 30 September 2012 | 40
    41. 41. Business Survey Results
    42. 42. The Iterative Designer/Citizen/Client Mind-Meld Model Public “I know what my community needs!” Product Designer Client Always Improving, “Awesome, I think it could Release Often and Early. 2. work like this, and have you thought of this?” ASLA National Meeting | 30 September 2012 | 42
    43. 43. AlwaysImproving,Release Oftenand Early. ASLA National Meeting | 30 September 2012 | 43
    44. 44. Issuu ASLA National Meeting | 30 September 2012 | 44
    45. 45. Slideshare ASLA National Meeting | 30 September 2012 | 45
    46. 46. Facebook ASLA National Meeting | 30 September 2012 | 46
    47. 47. Youtube ASLA National Meeting | 30 September 2012 | 47
    48. 48. Wordpress ASLA National Meeting | 30 September 2012 | 48
    49. 49. The Iterative Designer/Citizen/Client Mind-Meld Model Public 3. “I know what my community needs!” Product Designer Client Always “Awesome, I think it could Improving, Release work like this, and have Often and Early. you thought of this?” ASLA National Meeting | 30 September 2012 | 49
    50. 50. ASLA National Meeting | 30 September 2012 | 50
    51. 51. Successes to Replicate Energy kick started the process and carried city leader support at the go Surprise! A new generation of participants Created support from the grassroots and will aid in implementation Amplifies local voices and experts Knowledge is shared Transparency and fluidity in conversation ASLA National Meeting | 30 September 2012 | 51
    52. 52. Go2030: Fargo Comprehensive Plan - Stats MindMixer • Wordpress  Facebook 8,494 8,617 117 unique visitors unique visitors Likes 467 31,074  Youtube original ideas Pageviews 2,110 1,112 views comments ASLA National Meeting | 30 September 2012 | 52
    53. 53. Being a good host…. Continue the conversation …. tap into the energy Meeting expectations, listen and mean it Stay current with materials, items can become tired ASLA National Meeting | 30 September 2012 | 53
    54. 54. Online community + deepconversation and sharingknowledge + citizen ownership+ commissioner enthusiasm= implementation and change ASLA National Meeting | 30 September 2012 | 54
    55. 55. 3. Case Study: Tuscaloosa Forward – A Strategic Community Plan to Renew and Rebuild ASLA National Meeting | 30 September 2012 | 55
    56. 56. Name of Project | Date | 56
    57. 57. The Iterative Designer/Citizen/Client Mind-Meld Model Public “I know what my 1. community needs!” Product Designer Client Always “Awesome, I think it could Improving, Release work like this, and have Often and Early. you thought of this?” ASLA National Meeting | 30 September 2012 | 57
    58. 58. Twitter ASLA National Meeting | 30 September 2012 | 58
    59. 59. MindMixer ASLA National Meeting | 30 September 2012 | 59
    60. 60. Facebook ASLA National Meeting | 30 September 2012 | 60
    61. 61. Public Workshops ASLA National Meeting | 30 September 2012 | 61
    62. 62. “The walking/bikingissues appear to be arecurring theme. Let‟shope the cityadministration/plannersreally heed this call.” ASLA National Meeting | 30 September 2012 | 62
    63. 63. “I think an emphasis onparks, recreation, walkablecommunities and bike pathshave the potential totransform the community ina way that promotes activityand fitness.” ASLA National Meeting | 30 September 2012 | 63
    64. 64. “The problem with the parks inTuscaloosa is that they often aren‟tconnected to anything and there isn‟ta network of paths and trails thatconnect the parks to neighborhoods.Such an idea of „connecting‟ areaparks would be transformational, asright now you have to drive to any ofTuscaloosa‟s parks – even if you liveright downtown!” ASLA National Meeting | 30 September 2012 | 64
    65. 65. The Iterative Designer/Citizen/Client Mind-Meld Model Public “I know what my community needs!” Product Designer Client Always Improving, “Awesome, I think it could Release Often and Early. 2. work like this, and have you thought of this?” ASLA National Meeting | 30 September 2012 | 65
    66. 66. ASLA National Meeting | 30 September 2012 | 66
    67. 67. Issuu ASLA National Meeting | 30 September 2012 | 67
    68. 68. The Iterative Designer/Citizen/Client Mind-Meld Model Public 3. “I know what my community needs!” Product Designer Client Always Improving, “Awesome, I think it could Release Often and Early. work like this, and have you thought of this?” ASLA National Meeting | 30 September 2012 | 68
    69. 69. Wordpress ASLA Annual Meeting and ASLA National Meeting | 30 September 2012 | 69
    70. 70. Facebook ASLA National Meeting | 30 September 2012 | 70
    71. 71. Newspaper ASLA National Meeting | 30 September 2012 | 71
    72. 72. The Iterative Designer/Citizen/Client Mind-Meld Model Public “I know what my 1. community needs!” Product Designer Client Always Improving, “Awesome, I think it could Release Often and Early. work like this, and have you thought of this?” ASLA National Meeting | 30 September 2012 | 72
    73. 73. MindMixer ASLA National Meeting | 30 September 2012 | 73
    74. 74. ASLA National Meeting | 30 September 2012 | 74
    75. 75. Success to Replicate Connecting with “old media” Transitioning after consultant goes home ASLA National Meeting | 30 September 2012 | 75
    76. 76. Stats Mindmixer  Wordpress  Facebook 300+ 33,882 283 original ideas unique visitors likes 40,000+ 123,847 Unique visitors pageviews ASLA National Meeting | 30 September 2012 | 76
    77. 77. 4. What‟s Next? ASLA National Meeting | 30 September 2012 | 77
    78. 78. DIY Crowdsourced Urbanism policy? activism? implementation? ASLA National Meeting | 30 September 2012 | 78
    79. 79. DIY Crowdsourced Urbanism ASLA National Meeting | 30 September 2012 | 79
    80. 80. DIY Crowdsourced Urbanism ASLA National Meeting | 30 September 2012 | 80
    81. 81. Betterblockkc.tumblr.com
    82. 82. neighbor.ly/betterblockkc
    83. 83. The American Society of Landscape Architects is aRegistered Provider with The American Institute of ArchitectsContinuing Education Systems. Credit earned on completionof this program will be reported to CES Records for AIAmembers. Certificates of Completion for non-AIA membersare available on request.This program is registered with the AIA/CES for continuingprofessional education. As such, it does not include contentthat may be deemed or construed to be an approval orendorsement by the AIA of any material of construction or anymethod or manner of handling, using, distributing, or dealingin any material or product. Questions related to specificmaterials, methods, and services will be addressed at theconclusion of this presentation. ASLA National Meeting | 30 September 2012 | 84
    84. 84. Copyright Materials This presentation is protected by US and International Copyright laws.Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited. © The American Society of Landscape Architects ASLA National Meeting | 30 September 2012 | 85
    85. 85. Learning Objectives 1. Learn the benefits and potential pitfalls of social media and crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy 2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process. 3. Learn how to incorporate public input collected through crowdsourcing into the final plan. ASLA National Meeting | 30 September 2012 | 86
    86. 86. Q&A ASLA National Meeting | 30 September 2012 | 87

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