Joining Local Business Associations

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  • 1. Joining Local Business AssociationsBriana Yost
  • 2. Introduction• Thesis Statement ▫ Joining a local business association as a small business owner can show the way to being provided with benefits, exclusive opportunities, and financial help.
  • 3. Benefits • Networking • Marketing and Advertising• Local Chamber of Commerce (COC)
  • 4. Networking• Online social networking ▫ Presented on a local association’s website ▫ Facebook ▫ Twitter• Face-to-face social networking ▫ Annual meetings
  • 5. Marketing and Advertising• Marketing consultant ▫ Ways to promote business• Advertising through Association ▫ Shared advertising costs
  • 6. Local Chamber of Commerce• Description ▫ What is a Local Chamber of Commerce?  Lehigh Valley Chamber of Commerce• Benefits ▫ Advertising and marketing  Business referrals ▫ Discounts  Electricity, natural gas savings  Office supplies and furniture ▫ Insurance  Health, voluntary, and business insurance ▫ Programs  Merchant/Credit card processing, print-to-digital publishing
  • 7. Opportunities • Special events • Volunteer work • Public relations
  • 8. Special Events• Participation ▫ Networking ▫ Free advertising• Sponsorship ▫ Paid advertising throughout entire event
  • 9. Volunteer Work• Networking ▫ Community association ▫ Meeting potential customers• Affiliations ▫ Word of mouth promotion
  • 10. Public Relations• Media outlets ▫ Internet-based advertising• Public relations consultant ▫ Business promotions  Individual exposure
  • 11. Finances • Funding• Small Business Association • SCORE
  • 12. Funding• Loans ▫ Local business association help  SBA loans  Starting/expanding loans and special purpose loans• Grants ▫ SBA  Funded by tax dollars  Given to specialized businesses ▫ Both federal and state
  • 13. Small Business Administration• Description ▫ What is the SBA? ▫ What does it do for small businesses?• Managing finances ▫ Loans and grants
  • 14. SCORE• Description ▫ Offered through the SBA ▫ Background information about SCORE• Mentors ▫ Business resources
  • 15. Works Cited• Callahan, Sheila. "Joining Local Business Organizations." (2012).• DBA. Become a Member. 2012. <http://www.downtownbethlehemassociation.com/become-a-member>.• —. Membership Privileges. 2012. <http://www.downtownbethlehemassociation.com/become-a- member/membership-privileges>.• McLoone, Sharon. "Small Business: Are Association Memberships Worth it?" (2009): 1-2.• SBA. Grants. 2012. 28 March 2012 <http://www.sba.gov/category/navigation-structure/starting- managing-business/starting-business/loans-grants-funding/grants>.• —. SBA Loans. 2012. 28 March 2012 <http://www.sba.gov/content/sba-loans>.• —. What We Do. 2012. 28 March 2012 <http://www.sba.gov/about-sba-services/what-we-do>.• Schick, Cynthia L. Finances: A Common Danger Among Small Businesses, Says AdviCoach. February 2012. <http://findarticles.com/p/articles/mi_pwwi/is_201202/ai_n58569765/?tag=content;col1>.• Schwartz, Samantha. Downtown Bethlehem Association Manager Briana Yost. 19 March 2012.• Shalini Karnan. "Answers to Common Questions about SCORE." (2012).• The Chamber. "Exclusive Corporate and Personal Benefits." 2010. The Greater Lehigh Valley Chamber of Commerce. 28 March 2012 <http://www.lehighvalleychamber.org/chamber-information/membership- kit.aspx>.• —. "Member Marketing Opportunities." 2010. The Greater Lehigh Valley Chamber of Commerce. 28 March 2012 <http://www.lehighvalleychamber.org/chamber-information/membership-kit.aspx>.• —. "Thank you for your interest." 2012. The Greater Lehigh Valley Chamber of Commerce. 28 March 2012 <http://www.lehighvalleychamber.org/chamber-information/membership-kit.aspx>.• Ward, Susan. "Join Business Organizations." (2012).