Twiplomacy 2013: How Heads of International Organisations Tweet

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Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international …

Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

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  • 1. Twiplomacy 2013 How Heads of International Organisations Tweet Most Effective Heads of International Organisations on Twitter AVERAGE NUMBER OF RETWEETS PER TWEET 48 31 28 @Lagarde @MorenoBID Christine Lagarde, IMF Luis Alberto Moreno, IDB 18 17 @jimleape @ValerieAmos @kuminaidoo Jim Leape, WWF Valerie Amos, UNOCHA Kumi Naidoo, Greenpeace Most Followed Heads of International Organisations NUMBER OF FOLLOWERS 346,188 154,960 154,125 @lassecgen @Lagarde @AndersFoghR @UN_spokesperson @HelenClarkUNDP Nabil Elaraby, Arab League Christine Lagarde, IMF Anders Fogh Rasmussen, NATO UN Spokesperson, UN Helen Clark, UNDP 95,972 45,226 Most Active Heads of International Organisations AVERAGE TWEETS PER DAY 12.11 7.15 4.53 3.41 2.83 @HelenClarkUNDP @kuminaidoo @UN_spokesperson @lassecgen @phumzileunwomen Helen Clark, UNDP Kumi Naidoo, Greenpeace UN Spokesperson, UN Nabil Elaraby, Arab League Phumzile Mlambo, UN Women Most Conversational Heads of International Organisations PERCENTAGE OF @REPLIES 65% 34% 26% 24% 18% @rsezibera @DonaldKaberuka @HelenClarkUNDP @RDictusUNV @phumzileunwomen Richard Sezibera, East African Community Donald Kaberuka, African Development Bank Helen Clark, UNDP Richard Dictus, UN Volunteers Phumzile Mlambo, UN Women Tweeting Since YEAR HEADS OF INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER 17 1 2008 5 2009 7 2010 2011 12 2012 9 2013 Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com and follow @Twiplomacy on Twitter for daily updates. twiplomacy.com