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Twiplomacy 2013: How International Organisations Tweet
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Twiplomacy 2013: How International Organisations Tweet

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Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international …

Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

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  • 1. Twiplomacy 2013 How International Organisations Tweet Most Effective International Organisations on Twitter AVERAGE NUMBER OF RETWEETS PER TWEET 130 100 82 69 68 @CERN @unicef @un @WWF @greenpeace European Organisation for Nuclear Research United Nations United Nations Children's Fund Organisation World Wide Greenpeace Fund for Nature Most Followed International Organisations NUMBER OF FOLLOWERS 2,226,255 1,989,109 1,959,827 @unicef @un United Nations Children's Fund United Nations Organisation 1,425,259 1,160,039 @davos @refugees @WWF World Economic Forum UN Refugee Agency World Wide Fund for Nature Most Active International Organisations AVERAGE TWEETS PER DAY 42.5 22.7 20.7 18.7 18.5 @EspacioOEI @unfoundation @unisgeneva @undp @un Organización de Estados UN Foundation UN Geneva UN Development United Nations Organisation Iberoamericanos Most Conversational International Organisations PERCENTAGE OF @REPLIES 37% 35% @eurocontrol 32% @imohq 18% 16% @un @who United Nations Organisation EUROCONTROL International Maritime Organisation @esa European Space Agency The United Nations World Health Organisation Tweeting Since YEAR INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER 47 2 2007 17 12 2008 2009 16 2010 2011 5 2012 Greenpeace was the first international organisation to sign up to Twitter on 4 April 2007. In 2009, 47 percent of the international organisations we looked at joined Twitter. Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com and follow @Twiplomacy on Twitter for daily updates. twiplomacy.com

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