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Burson-Marsteller Global Corporate Twitter Influence Study: Technology Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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Transcript of "Burson-Marsteller Global Corporate Twitter Influence Study: Technology Companies"

  1. 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Technology Followers 8%followers of technology copmanies are older than 55 27%of followers are FEMALE 1.4xmore likely than the average user to be MALE Followers are Only Location, Work and Interests of Followers of Technology Companies .7xless likely than the average user to be from the UNITED STATES SOFTWARE HOSPITALITY TELECOMMUNICATIONS LONDON TORONTO SAN FRANCISCONEW YORK LOS ANGELES 1.9x TOP FIVE CITIES followers are from FOLLOWERS OF TECHNOLOGY COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN MOVIESART EDUCATIONMUSICSPORTS SCIENCE FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN more likely to be from LONDON than the average user Followers are Followers are Followers of Technology Companies 2xNETWORK SIZE 300 AVERAGE TWITTER USER 815 FOLLOWERS OF TECHNOLOGY COMPANIESvs. .7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN HEALTH / FITNESS FOLLOWERS ARE 1,364xSTRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Technology Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of technology companies has approximately 815 connections across all social media platforms. Followers of technology companies have an average network size 2 times larger than the average user Social pull measures how well followers are connected across social media.

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