Your SlideShare is downloading. ×
Burson-Marsteller Global Corporate Twitter Influence Study: Technology Companies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Burson-Marsteller Global Corporate Twitter Influence Study: Technology Companies

1,401

Published on

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading …

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,401
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
16
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Technology Followers 8%followers of technology copmanies are older than 55 27%of followers are FEMALE 1.4xmore likely than the average user to be MALE Followers are Only Location, Work and Interests of Followers of Technology Companies .7xless likely than the average user to be from the UNITED STATES SOFTWARE HOSPITALITY TELECOMMUNICATIONS LONDON TORONTO SAN FRANCISCONEW YORK LOS ANGELES 1.9x TOP FIVE CITIES followers are from FOLLOWERS OF TECHNOLOGY COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN MOVIESART EDUCATIONMUSICSPORTS SCIENCE FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN more likely to be from LONDON than the average user Followers are Followers are Followers of Technology Companies 2xNETWORK SIZE 300 AVERAGE TWITTER USER 815 FOLLOWERS OF TECHNOLOGY COMPANIESvs. .7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN HEALTH / FITNESS FOLLOWERS ARE 1,364xSTRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Technology Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of technology companies has approximately 815 connections across all social media platforms. Followers of technology companies have an average network size 2 times larger than the average user Social pull measures how well followers are connected across social media.

×