Burson-Marsteller Global Corporate Twitter Influence Study: Retail Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading …

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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  • 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Retail Companies 32% 46% of followers are between the ages of 26 AND 35 of followers are MALE 1.1xmore likely than the average user to be FEMALE Followers are Location, Work and Interests of Followers of Retail Companies 8x MOVIESMUSICSPORTS COOKING TRAVEL PUBLIC SECTOR FOOD/BEVERAGE MUSIC PETS LONDON CHICAGO CINCINNATINEW YORK ATLANTA ART TOP FIVE CITIES followers are from FOLLOWERS OF RETAIL COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN more likely to be from CINCINNATI than the average user Followers are Followers of Retail Companies 329x 2.2xNETWORK SIZE .7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN TECHNOLOGY 300 AVERAGE TWITTER USER 902 FOLLOWERS OF RETAIL COMPANIESvs. STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL FOLLOWERS ARE Retail Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of retail companies has approximately 902 connections across all social media platforms. Followers of retail companies have an average network size 2.2 times that of the average Twitter user Social pull measures how well followers are connected across social media.