Burson-Marsteller Global Corporate Twitter Influence Study: Financial Companies
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Burson-Marsteller Global Corporate Twitter Influence Study: Financial Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading ...

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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Burson-Marsteller Global Corporate Twitter Influence Study: Financial Companies Burson-Marsteller Global Corporate Twitter Influence Study: Financial Companies Infographic Transcript

  • Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Financial Companies 1.1x .9xless likely than the average user to be FEMALE Followers are more likely than the average user to be MALE Followers are 1.2x more likely than the average user to be between the ages of 36 AND 45 Followers are 33%of followers are between the ages of 26 AND 35 1.4x more likely than the average user to be between the ages of 46 AND 55 Followers are Locations, Work and Interests of Followers of Financial Companies 9.2xmore likely to be from COLOMBIA than the average user 2.3xmore likely to be from ATLANTA than the average user FINANCIAL INSURANCE REAL ESTATE LOS ANGELES LONDON ATLANTACHICAGO NEW YORK FOLLOWERS OF FINANCIAL COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN TOP FIVE CITIES followers are from TRAVELFOODBUSINESS SPORTS EDUCATIONPOLITICS COOKING MUSIC FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN Followers are Followers are Followers of Financial Companies 614x 2.4xNETWORK SIZE .7xLESS LIKELY TO BE INTERESTED IN VIDEO GAMES .8xLESS LIKELY TO BE INTERESTED IN HOME & GARDEN 300 AVERAGE TWITTER USER 985 FOLLOWERS OF FINANCIAL COMPANIESvs. STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Social pull measures how well followers are connected across social media. Financial Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, and followers of financial companies average 985 connections across all social media platforms. Followers of financial companies have an average network size 2.4 times that of average Twitter users