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Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading …

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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  • 1. THE GLOBAL CORPORATE 35% 73% .6X of followers are between the ages of 26 AND 35 1.3x more likely than the average user to be between the ages of 36 AND 45 of followers are MALE less likely than the average user to be FEMALE 26% of followers are between the ages of 46 AND 55 Gender and Age of Automobile Followers Followers are Followers are 60%followers from the UNITED STATES 10.2Xfollowers from DETROIT TOP FIVE CITIES 2xfollowers from the INDIA FOLLOWERS OF AUTOMOTIVE COMPANIES ARE INTERESTED IN AUTO TRAVELFOODCOOKING SPORTSMUSIC DETROIT DETROIT LONDON LOS ANGELESCHICAGO NEW YORK Location and Interests of Automobile Followers 1,239xSTRONGER SOCIAL PULL 50,000 .8xof followers are less likely to MAKE BELOW 300 AVERAGE TWITTER USER 1573 FOLLOWERS OF AUTOMOBILE COMPANIESvs. Followers of Automobile Companies Automobile Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of automobile companies has approximately 1573 connections across all social media platforms. Social pull measures how well followers are connected across social media. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.