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Fourth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2012
 

Fourth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2012

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Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East – displacing living in a democracy as the greatest aspiration of regional youth, ...

Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East – displacing living in a democracy as the greatest aspiration of regional youth, according to the findings of the ASDA’A Burson-Marsteller Arab Youth Survey 2012, the largest study of its kind of the region’s largest demographic. Informed by 2,500 interviews conducted by international polling firm Penn Schoen Berland (PSB) in 12 Middle East states one year after the start of the Arab Spring, the findings of the Fourth Annual ASDA’A Burson-Marsteller Arab Youth Survey highlight how larger political concerns have now been superseded by more personal, economic anxieties.

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    Fourth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2012 Fourth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2012 Presentation Transcript

    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • ASDA’A Burson-Marsteller commissioned Penn Schoen Berland (PSB) to carry outthe survey among Arab national youth aged 18-24 in 12 Middle East countries: thesix countries of the Gulf Cooperation Council (Saudi Arabia, the UAE, Qatar,Bahrain, Qatar and Kuwait), Jordan, Lebanon, Egypt, Iraq and, for the first time,Libya and Tunisia.The research was designed to uncover country differences and common trends,looking at concerns and priorities such as: • Views of the impact of the Arab Spring • Economic and social concerns • Attitudes towards democracy • Views of foreign nations • Personal and social values • Media consumption trends • Social media habits
    • The study was commissioned to explore attitudes among Arab national youth in 12 Middle East countries. PSB conducted 2,500 face-to-face interviews among respondents aged 18-24 from December 2011-January 2012. Sample details are given below: New in New in 2011 2012 UAE Oman Qatar Bahrain KSA Kuwait Egypt Jordan Lebanon Iraq Tunisia Libya N=250 N=150 N=200 N=200 N=250 N=200 N=250 N=200 N=200 N=200 N=200 N=200 Kuwait City - East Beirut – Baghdad (50%)Dubai – 40% Jeddah – 40% Cairo – 50% Amman – 50% Tunis (50%) Tripoli (50%) 20% 40% Muscat – 50% Doha – 55% Al Hawalli – Alexandria – West Beirut – BenghaziSharjah – 20% Riyadh – 40% Irbid – 25% Irbil (25%) Safaqis (25%) Manama – 30th 25% 40% (25%) 100% Al Ahmadi – Batinah –Abu Dhabi – Al Rayyan – Dammam – 20% Mansoura – 50% Zarqa – 25% Tripoli – 20% Basrah (25%) Susah (25%) Misrata (25%)40% 45% 20% Al Farwaniya – 25% 30% • 2008/09 research was conducted using an online methodology • 2009/10 and 2010/11 research was completed face-to-face • 2012 data was weighted by market to ensure equal representation within the sample
    • Egyptians return to Tahrir Square to protest Protests in against the military Suicide of Benghazi, Libya, (18.11.11) Tunisian eruptvendor leads Mass protests (16.2.11) Palestinian bid Tunisia celebrates one to first against Mubarak Mubarak goes for UN year from ousting its protests regime Osama Bin Laden on trial Statehood leader (17.12.10) (25.1.11) killed by US forces (3.8.11) (25.09.11) (19.12.11) (2.5.11)January February March April May June July August September October November December January Tunisian Mubarak charged Gaddafi killed President President Ben with murder (25.10.11) Mubarak Ali flees to (21.5.11) resigns Saudi Arabia (11.2.11) (14.1.11) ICC issues arrest AYS 2012 Protests spread warrant for Dec. 2011/ to Syria Qaddafi Jan. 2012 AYS 2011 (23.3.11) (21.5.11) NATO Dec. 2010/ intervenes in Jan. 2011 Libya (19.3.11)
    • FAIR PAY AND HOME HIGH COST OF LIVING ARAB YOUTH SAY THAT REGIONAL YOUTH SEE ARAB YOUTH FEEL ANOWNERSHIP DISPLACE REMAINS THE LACK OF DEMOCRACY THE ARAB SPRING AS A INCREASED SENSE OFDESIRE FOR GREATEST CONCERN AND CIVIL UNREST ARE POSITIVE TRUST INDEMOCRACY AMONG ARAB YOUTH THE BIGGEST DEVELOPMENT AND GOVERNMENT BUTAS TOP PRIORITY OBSTACLES FACING NOW FEEL GREATER HAVE HEIGHTENED THEM & THE REGION OPTIMISM ABOUT THE CONCERNS ABOUT FUTURE CORRUPTIONTHE ARAB SPRING WILL TRADITIONAL VALUES THE UAE IS SEEN AS A ARAB YOUTH SEE NEWS CONSUMPTIONNOT SPREAD FURTHER, ARE BEING MODEL NATION BY FRANCE MOST SKYROCKETS, TVACCORDING TO THE INCREASINGLY MIDDLE EAST YOUTH FAVOURABLY AMONG VIEWERSHIP DECLINESREGION’S YOUTH CHALLENGED BY A ALL FOREIGN & BLOGS ARE MODERN OUTLOOK COUNTRIES; VIEWS OF BOOMING CHINA AND INDIA ARE ALSO INCREASINGLY POSITIVE
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: How important are each of the following to you?(% very important) 82 68 70 63 65 64 61 62 62 58 58 57 58 55 55 54 51 51 50 50 2011 2012
    • Q: How important are each of the following to you? (% very important) 90 87 84 8582 81 80 81 82 82 83 78 74 75 75 71 67 67 66 68 68 67 65 66 66 66 65 65 66 67 62 63 58 63 60 60 60 60 61 58 58 58 58 59 58 59 59 59 60 60 55 52 52 53 54 52 50 49 50 50 50 48 46 43 33 Being paid a fair wage Owning my own home Living in a democratic country Living without fear of Having access to high speed terrorism internet Among All Saudi Arabia UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Rising cost of living 63 57 Dangers of drugs 49 39 The economy 48 35 Threat of terrorism 46 The loss of traditional values… 44 32 Unemployment 44 42 Standard of living 43 43 Q: How concerned Opportunities for women 40 43 would you say you are 41 about each of the Middle East conflicts 28 following issues? Human rights 41 38 (% very concerned) Corruption in government and… 42 16Rise of Islamist movements/role… 40 40 Civil unrest 40 Transport and road safety 39 31 Personal debt 38 The quality of education 37 31 2012 2011 Added in 2012
    • Q: How concerned would you say you are about each of the following issues?(% very concerned) 74 68 64 65 6563 63 63 63 60 6162 60 60 62 59 59 59 58 5757 58 56 55 56 53 54 54 54 52 49 50 504651 51 51 51 49 48 48 48 48 47 46 46 46 46 46 44 43 44 43 44 41 44 4443 42 42 41 39 4041 37 39 41 37 3635 33 32 32 31 27 25 23 22 Rising cost of living Dangers of drugs The economy Threat of terrorism The loss of traditional values and Unemployment culture Among All Saudi Arabia UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan
    • Rising cost of living 54 46 Corruption in govt and public life 42 16 The economy 33 24 Unemployment 27 33 Human rights 25 26 Middle East conflicts 22 12 Personal debt 19 15 Loss of traditional values & culture 19 16 Dangers of drugs 18 21 International conflicts 15 Q: Which of the following 12 Crime / law and order 15 would you say is the biggest 13 The gap between rich and poor 14 21 challenge facing the Middle Standard of living in your country 10 14 East today? (%) Civil unrest 11 Transport and road safety 11 10 Shortage of affordable housing 10 11 Quality of education 10 15 Rise of Islamist movements/role of… 9 6 Opportunities for women 9 18Shortage of good quality health care 8 7 Lack of political franchise 8 6 Access to clean water 7 8 Reliable electricity supply 6 11 Censorship/lack of press freedom 6 9 Climate change & environment 6 2012 2011 12
    • 54 Rising cost of living 56 52 42 Corruption in govt and public life 41 43 36 The gap between the rich & poor 37 35 33 The economy 34 32 27 Unemployment 29 25 Q: Which of the following 25 Human rights 27 would you say is the biggest 22 Middle East conflicts 22 23 challenge facing the Middle 21 East today? (%) 20 Domestic political instability 20 19 19 Personal debt 22 17 19 Among All GCC Non- GCCLoss of traditional values & culture 23 16 18 Dangers of drugs 23 13 16 Threat of terrorism 19 13 15 International conflicts 17 14 15 Crime /law and order 19 11 14 Standard of living 12 15 11 Transport and road safety 12 11 11 Civil unrest 11 11
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: What do you believe is the biggest obstacle facing the Middle East? (%) 55 55 53 49 48 45 46 45 44 45 42 4341 41 40 41 41 42 39 39 37 38 38 37 36 3534 32 28 29 30 30 28 2930 26 27 27 27 26 27 2626 27 25 24 24 25 22 2221 23 242423 22 23 22 20 21 19 1918 16 10 Civil unrest Lack of democracy Palestinian-Israeli conflict Lack of Arab unity Lack of political direction Among all Saudi Arabia UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunsia Jordan
    • Q: What do you believe is the biggest obstacle facing the Middle East? (%) 44 43 41 41 40 37 30 29 27 27 25 25 24 23 22 Civil unrest Lack of democracy Palestinian-Israeli conflict Lack of Arab unity Lack of political direction Among all GCC Non-GCC
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: Thinking about the last five years, do you think things in your country of residence are going inthe right direction or are they going in the wrong direction? (%) 12 11 27 30 Dont know Wrong Direction Right Direction 58 62 2011 2012
    • Q: Thinking about the last five years, do you think things in your country of residence are going in theright direction or are they going in the wrong direction? (% right direction) 88 87 77 79 76 74 74 73 71 67 68 68 64 60 60 55 57 57 55 47 49 50 38 35 33 35 Saudi UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunsia Jordan GCC Non -GCC Arabia 2011 2012
    • Q: How far do you agree or disagree with the following? (%) Agree a lot/somewhat Disagree somewhat/a lot Dont knowFollowing the uprisings across the Arab world, I feel the Arab world 72 24 4 is better offAs a result of the uprising, I feel I 71 24 5 will be better off in five years Following the uprising, I am personally better off now than I 68 28 4 was a year ago
    • Q: How far do you agree or disagree with the following? (% agree a lot/somewhat) 84 80 84 72 74 73 76 75 71 69 68 68 72 63 62 62 59 46 48 47 41 38 40 38 35Following the uprisings across As a result of the uprising, I Following the uprising, I am Recent changes in my country Following the uprising in thethe Arab world, I feel the Arab feel I will be better off in five personally better off now than makes me feel anxious about Arab world, I feel uncertain world is better off years I was a year ago what the future holds about the future of my country Among All Egypt Bahrain Tunsia Libya
    • Q: Which of the following statements is closer to your view? (%) 4 1 5 5 6 6 6 6 7 7 7 6 9 16 20 24 24 33 28 29 28 27 26 Dont Know 33 35 50 I feel anxious about what the future will bring 81 76 66 70 70 66 66 66 65 66 I feel optimistic 61 60 about what the 46 future holds for my countryAmong Saudi UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunsia Jordan All Arabia
    • Q: Which of the following statements is closer to your view? (%) 7 8 4 8 8 8 10 9 9 13 13 15 15 18 20 Dont know 24 33 29 31 37 33 26 32 34 34 53 I feel like I have fewer opportunities now than I did 73 73 a year ago 70 60 61 63 63 I feel like I 56 59 56 52 52 have more 39 opportunities now than I did a year agoAmong Saudi UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan All Arabia
    • Q: Which of the following statements is closer to your view? (%) 8 6 8 8 9 6 8 7 6 7 13 11 13 9 18 13 17 20 17 20 20 15 22 29 19 40 Dont know Our best days are behind us. 85 Our best days are 77 79 76 ahead of us. 72 73 74 72 73 68 64 69 55Among Saudi UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan All Arabia
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: How far do you agree or disagree with the following?(% agree a lot/somewhat ) 86 84 80 75 76 75 75 76 74 72 63 Q: How far do you agree or disagree with 57 the following? (%) 51 Your government has become more trustworthy and transparent since the Arab Spring Agree a lot/somewhat Disagree a lot/somewhat 72 18 10 Your government has become more trustworthy and transparent since the Arab Spring Among All Saudi Araia UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan
    • Q: How concerned are you about thefollowing issue? (% very concerned) 66 Q: How concerned are you about the following issue? (% very concerned) 47 45 42 41 41 42 40 38 38 38 36 35 Corruption in 42 government and public life 16 2012 2011 Corruption in government and public life Among All Saudi Arabia UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: Do you think the protests will Q: If yes, which countries do you think thespread to any new Arab countries? protests are most likely to spread to next?(%) Yes No Dont know 17 24 59
    • Q: Do you think the protests will spread to any new Arab countries? (%) 14 14 11 13 14 15 17 17 19 18 18 21 20 28 24 31 62 62 57 53 Dont know 59 66 62 58 60 75 62 61 No 60 60 Yes 56 30 28 26 28 24 20 22 24 22 17 18 19 12 11Among Saudi UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan GCC Non All Arabia GCC
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: Which of the following is closest to your view? (%) Traditional values mean a lot to me, and ought to be preserved for generations to come. 65 Traditional values are out-dated and belong in the past. I am keen 83 to embrace modern values and beliefs. 35 17 2011 2012
    • Q: Which of the following is closest to your view? (%) Among All 65 35 GCC 68 32 Non GCC 63 37 Traditional values mean a lot to me, and ought to be Libya 82 18 preserved for generations UAE 79 21 to come.Saudi Arabia 78 22 Traditional values are Bahrain 68 32 out-dated and belong in Oman 64 36 the past. I am keen to embrace modern values Egypt 63 37 and beliefs. Kuwait 60 40 Lebanon 59 41 Qatar 59 41 Jordan 59 41 Iraq 58 42 Tunisia 56 44
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: Which country in the world would you Q: As your country develops, whichmost like your country to be like? (%) country’s model of growth and development would you like your country to follow? (%) 40 28 18 16 United Arab Emirates 27United Arab Emirates Turkey Saudi Arabia Qatar United States 19 China 19Q: Which country in the world would you liketo live in? (%) France 17 33 17 Germany 17 16 16 14 Turkey 16 United Arab France United Turkey Saudi Arabia Emirates States United Kingdom 12
    • Q: Which country in the world would you most like your country to be like? (%) 33 50 48 42 44 43 42 25 25 40 40 41 38 38 UAE 34 KSA 18 18 19 19 15 14 20 12 12 10 10 Among All KSA UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan 19 20 20 42 16 17 35 34 35 14 14 14 13 13 28 29 29 28 27 29 12Turkey 22 25 Qatar 10 9 18
    • Q: Which country in the world would you like to live in? (%) 28 43 22 38 38 37 20 19 33 33 34 33 17 16 17 30 31 29 16 28 15 UAE 21 Turkey 11 9 10 8 22 22 28 21 19 19 20 18 17 17 21 16 18 14 15 France 11 9 Saudi Arabia 14 14 12 13 12 10 9 8 6 28 18 18 18 Among All KSA UAE Kuwait 16 16 16 16United States 15 12 15 Bahrain Qatar Oman Egypt 11 8 Iraq Lebanon Tunisia Libya Jordan
    • Q: As your country develops, which country’s model of growth anddevelopment would you like your country to follow? (%) 36 21 Among All 20 19 20 31 29 30 29 17 17 17 18 19 KSA 27 27 25 27 27 15 UAE 23 24 13 UAE France 12 10 Kuwait Bahrain 12 Qatar Oman Egypt Iraq Libya 25 25 Lebanon 24 23 26 Tunisia 21 22 20 22 23 19 18 20 19 Jordan United 16 17 15 16 17 13 11 13 Germany 12 12 States 9 10 32 26 23 23 19 17 21 20 18 19 17 18 18 China 15 17 16 18 18 Turkey 16 13 13 12 12 16 8 6
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: How favourable are you to the following countries?(% very favourable) 46 44 43 41 41 39 34 34 2010 30 31 29 28 27 29 28 25 2011 23 20 2012 France Germany China United Kingdom United States India
    • Q: How favourable are you to the following countries? (% very favourable) 58 61 61 63 45 43 46 44 47 46 42 United 34 36 37 37 37 41 36 28 30 32 France 28 31Kingdom 21 22 15 39 38 68 37 35 56 31 33 30 30 33 52 47 26 27 44 41 42 43United 21 23 Germany 35 39 32 29 25States Among All KSA UAE 61 58 42 Kuwait 52 Bahrain 33 34 43 28 31 30 29 28 29 41 41 43 Qatar 24 32 35 30 33 Oman India 19 16 19 China 22 27 Egypt Iraq Libya Lebanon Tunisia Jordan
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
    • Q: How often do you update yourselfon news and current affairs? (%) Daily/nearly Daily/nearly Country every day every day 2012 2011 GCC 72 48 52 Non-GCC 73 30 Tunisia 76 - Oman 76 43 33 Kuwait 75 63 Bahrain 75 37 18 Saudi Arabia 75 36 Libya 74 - Jordan 72 16 Qatar 71 81 Egypt 71 48 Daily Lebanon 71 27 Iraq 70 34 2010 2011 2012 UAE 63 31
    • Q: Where do you get your news? (%) 79 76 65 62 62 51 47 42 41 32 31 29 25 15 14 17 10 6 Television Online Newspapers Friends and family Radio Magazines 2010 2011 2012
    • Q: In your opinion what is the most trusted source of news? (%) 60 52 49 26 19 18 18 9 11 9 4 3 3 2 1 1TV news channels Newspapers Websites Social Media Radio shows Magazines 2010 2011 2012 Added in 2012
    • Q: How often do you generally use the Internet? (% daily) Daily Daily Country 2012 2011 GCC 82 812012 82% Non-GCC 81 78 Saudi Arabia 91 78 UAE 87 77 Libya 86 - Jordan 85 822011 80% Lebanon Bahrain 85 82 86 82 Qatar 81 92 Iraq 80 79 Egypt 79 682010 56% Tunisia 79 - Kuwait 78 79 Oman 77 82
    • Q: What do you do when you are online? (%) 66 61 62 60 58 58 56 47 43 41 36 37 32 34 33 29 30 28 28 28 29 25 25 27 24 22 24 23 22 19 20 18 18 15 16 14 12 16 1412 11 8 8 10 5 2010 2011 2012
    • Q: What do you do on blogs? (%) Q: Where do the blogs that you read come from? (%) 48 90 39 58 15 6 24I read blogs I post on a blogI have myI own blog on other peoples blogs comment My country The Middle East The WestQ: What kinds of blogs do you read? (%) 53 45 30 31 24 20 18 Fashion and current affairs News TechnologyCelebrity news and nutrition Health Cookery Politics Base: All who blog
    • Q: Thinking about social networking, which of Q: Where do the people you are the following applies to you? (%) friends with come from?(%) 62 94 22 50 11 19wnIFacebook accountaccount but Idont tend to post or upload have a Facebook that I actively update a Facebook account dont have My country The Middle East The West Q: Who are the types of people that you are friends with on Facebook?(%) 92 26 13 8 7 6 5 4 Base: All who use Facebook
    • Q: Thinking about Twitter, which of the Q: Where do the people you follow on following applies to you? (%) Twitter come from? (%) 49 39 92 67 15ill respond to other peopleIsactively post Tweetsfollow but do not post Tweets I 13 My country The Middle East The West Q: Who are the types of people that you tend to follow? (%) 86 45 21 12 12 9 9 Base: All who use Twitter
    • Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE