Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each...
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Burson-Marsteller Global Corporate Twitter Influence Study: Telecommunication Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

Published in: Social Media

Transcript of " Burson-Marsteller Global Corporate Twitter Influence Study: Telecommunication Companies"

  1. 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Telecommunication Companies 452x 2.7xNETWORK SIZE 300 AVERAGE TWITTER USER 1100 FOLLOWERS OF TELECOMMUNICATION COMPANIESvs. STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL SCIENCEMOVIES 2.3xmore likely than the average user to be from ATLANTA & DALLAS COOKINGMUSICSPORTS TELECOMMUNICATION PUBLIC SECTOR HOSPITALITY FOOD NEW YORK ATLANTA DALLASLOS ANGELES CHICAGO 1.3x TRAVEL TOP FIVE CITIES followers are from FOLLOWERS OF TELECOMMUNICATION COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN more likely than the average user to be from the UNITED STATES Followers are Followers are 1.3xof followers are less likely to be a FEMALE 35% of followers are between the ages of 26 AND 35 1.3xmore likely than the average user to be MALE Followers are Followers of telecommunication accounts have an average network size 2.7 times larger than the average user Social pull measures how well followers are connected across social media. Location, Work and Interests of Followers of Telecommunication Companies Followers of Telecommunication Companies Telecommunication Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of telecommunication companies has approximately 1,100 connections across all social media platforms.

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