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Burson-Marsteller Global Corporate Twitter Influence Study: Healthcare Companies
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Burson-Marsteller Global Corporate Twitter Influence Study: Healthcare Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading …

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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  • 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Healthcare Companies 32% 1.08x .94x of followers are between the ages of 26 AND 35 28% of followers are between the ages of 36 AND 45 2x less likely than the average user to be FEMALE Followers are more likely than the average user to be MALE Followers are more likely than the average user to be between the ages of 46 AND 55 Followers are Locations, Work and Interests of Followers of Healthcare Companies 10.7x 16.2x TECHNOLOGYOUTDOORHEALTH/ FITNESS SPORTS BUSINESS FINANCIAL INSURANCE FASHION POLITICS SAN FRANCISCO COLUMBUS SAINT LOUISCHICAGO NEW YORK TOP FIVE CITIES followers are from more likely to be from SAINT LOUIS than the average user Followers are more likely to be from COLUMBUS than the average user Followers are FOLLOWERS OF HEALTHCARE COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN Followers of Healthcare Companies 43x 3.9xNETWORK SIZE .6xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN VIDEO GAMES .7xLESS LIKELY TO BE INTERESTED IN ART 300 AVERAGE TWITTER USER 1614 FOLLOWERS OF HEALTHCARE COMPANIESvs. FOLLOWERS ARE STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Followers of healthcare companies have an average network size 3.9 times that of average Twitter users Social pull measures how well followers are connected across social media. Healthcare Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while followers of healthcare companies average 1,614 connections across all social media platforms.

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