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Burson-Marsteller Global Corporate Twitter Influence Study: Energy Companies
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Burson-Marsteller Global Corporate Twitter Influence Study: Energy Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading …

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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  • 1. _022414 Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Energy Companies 33% 1.3x .7x of followers are between the ages of 26 AND 35 1.4x less likely than the average user to be FEMALE Followers are more likely than the average user to be MALE Followers are 1.2x more likely than the average user to be between the ages of 36 AND 45 Followers are more likely than the average user to be between the ages of 46 AND 55 Followers are Locations, Work and Interests of Followers of Energy Companies 234.2xmore likely to be from CARACAS, VENEZUELA than the average user 30%followers from the UNITED STATES FOLLOWERS OF ENERGY COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN AUTO TRAVELFOODBUSINESS SPORTSSCIENCE TECHNOLOGYEDUCATION FINANCIAL EDUCATION SOFTWARE POLITICS HOUSTON LONDON RIO DE JANEIROCARACAS NEW YORK TOP FIVE CITIES followers are from FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN followers of energy accounts are Followers of Energy Companies 330x Followers of Energy CompaniesFollowers of Energy CompaniesFollowers of Energy Companies 300 AVERAGE TWITTER USER 734 FOLLOWERS OF ENERGY COMPANIESvs. 1.8xNETWORK SIZE STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Followers of energy companies have an average network size 1.8 times that of average Twitter users Social pull measures how well followers are connected across social media. Energy Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, and followers of energy companies average 734 connections across all social media platforms.

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