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Burson-Marsteller Global Corporate Twitter Influence Study Infographic

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading …

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.

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  • 1. THE GLOBAL CORPORATE Twitter InfluenceStudy Who is following large global companies on Twitter? The Followers of Large Global Companies 4,730,237 TOTAL IDENTIFIED FOLLOWERS OF LARGE GLOBAL COMPANIES Social pull measures how well followers are connected across social media. The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of large global companies has approximately 735 connections across all social media platforms. Location and Interests of Followers of Large Global Companies Gender and Age of Followers of Large Global Companies 3,274x 300 AVERAGE TWITTER USER 735 FOLLOWERS OF THE LARGE GLOBAL COMPANIES STRONGER THAN AVERAGE TWITTER USERS vs. THEY HAVE A SOCIAL PULL 54%of these followers are from the UNITED STATES 1.3xmore likely to be from the UNITED KINGDOM than the average user 6.4xmore likely to be from MEXICO than the average user Followers are Followers are FOLLOWERS OF THE LARGE GLOBAL COMPANIES ARE MORE LIKELY THAN THE AVERAGE FOLLOWERS TO BE INTERESTED IN AUTO TECHNOLOGYBUSINESS POLITICS FOOD EDUCATION SCIENCE 44% 68% 32% of followers are between the ages of 26 AND 35 1.4x more likely than the average user to be between the ages of 36 AND 45 of followers are MALE of followers are FEMALE 1.3x more likely than the average user to be between the ages of 46 AND 55 Followers are Followers are Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.