• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Burson-Marsteller Global Corporate Twitter Influence Study
 

Burson-Marsteller Global Corporate Twitter Influence Study

on

  • 14,010 views

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading ...

The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.

Statistics

Views

Total Views
14,010
Views on SlideShare
10,679
Embed Views
3,331

Actions

Likes
55
Downloads
360
Comments
1

31 Embeds 3,331

http://www.influencia.net 1256
http://www.ladn.eu 667
http://www.burson-marsteller.com 315
https://twitter.com 249
http://www.springerprofessional.de 243
http://memeburn.com 184
http://www.levidepoches.fr 94
http://blog.peekanalytics.com 92
http://blog.statsocial.com 49
https://www.linkedin.com 37
http://www.linkedin.com 29
http://www.scoop.it 18
http://www.levidepoches.blogs.com 15
http://blog.alias-community.com 14
http://school4you.org 11
http://school4you.se 11
http://localhost 8
http://www3.docmarketing.fr 6
http://visual.ly 5
http://www.google.com 4
http://feedly.com 4
http://sprprofltc0201.senldogo0261.springer-sbm.com 3
https://www.rebelmouse.com 3
http://bm-uk.local.dev 3
http://levidepoches.blogs.com 2
http://digg.com 2
http://www.typepad.com 2
http://bmsite.proofstaging.com 2
http://sra.cir-mcs.e.corpintra.net 1
http://swissplorer.com 1
http://www.pinterest.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • beautiful
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Burson-Marsteller Global Corporate Twitter Influence Study Burson-Marsteller Global Corporate Twitter Influence Study Presentation Transcript

    • Methodology Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. 2
    • Who is following large global companies on Twitter? 3
    • The Followers of Large Global Companies 4 Social pull measures how well followers are connected across social media. The average Twitter user has approximately 300 connections across all social media platforms Followers of large global companies average 735 connections across all social media platforms
    • LocationandInterestsofFollowersofLarge GlobalCompanies 5
    • GenderandAgeofFollowersofLargeGlobalCompanies 6
    • Follower Profiles Based on Industry 7
    • Automobile Companies 8
    • Followers of Automobile Companies 9 They have a high level of income compared to the average and are .8 times less likely than the average user to make less than $50,000. The average Twitter user has approximately 300 connections across all social media platforms Followers of automobile companies average 1,573 connections across all social media platforms
    • Location and Interests of Automobile Followers 10
    • Gender and Age of Automobile Followers 11
    • Energy Companies 12
    • Followers of Energy Companies 13 Followers of energy companies have an average network size 1.8 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of energy companies average 734 connections across all social media platforms
    • Locations,WorkandInterestsofFollowersofEnergy Companies 14
    • GenderandAgeofFollowersofEnergyCompanies 15
    • Financial Companies 16
    • Followers of Financial Companies 17 Followers of financial companies have an average network size 2.4 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of financial companies average 985 connections across all social media platforms
    • Location,WorkandInterestsofFollowersofFinancial Companies 18
    • GenderandAgeofFollowersofFinancialCompanies 19
    • Healthcare Companies 20
    • Followers of Healthcare Companies 21 Followers of healthcare companies have an average network size 3.9 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of healthcare companies average 1,614 connections across all social media platforms
    • 22 Location,WorkandInterestsofFollowersof HealthcareCompanies
    • 23 GenderandAgeofFollowersofHealthcare Companies
    • Retail Companies 24
    • Followers of Retail Companies 25 Followers of retail companies have an average network size 2.2 times that of the average Twitter user The average Twitter user has approximately 300 connections across all social media platforms Followers of retail companies average 902 connections across all social media platforms
    • 26 Location,WorkandInterestsofFollowersofRetail Companies
    • 27 GenderandAgeofFollowersofRetail Companies
    • Technology Companies 28
    • Followers of Technology Companies 29 Followers of technology companies have an average network size 2 times larger than the average user The average Twitter user has approximately 300 connections across all social media platforms Followers of technology companies average 815 connections across all social media platforms
    • 30 Location,WorkandInterestsofFollowersof TechnologyCompanies
    • 31 Gender and Age of Technology Followers
    • Telecommunication Companies 32
    • Followers of Telecommunication Companies 33 Followers of telecommunication accounts have an average network size 2.7 times larger than the average user The average Twitter user has approximately 300 connections across all social media platforms Followers of telecommunication companies average 1,100 connections across all social media platforms
    • 34 Location,WorkandInterestsofFollowersof TelecommunicationCompanies
    • 35 GenderandAgeofFollowersofTelecommunication Companies