Burson-Marsteller Global Social Media Check-Up 2012

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The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, …

The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest. This year, Visible Technologies, the leader in social media monitoring, analytics, and services for enterprises globally, provided data on online discussions of Fortune Global 100 companies.

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  • Full text: When Burson-Marsteller first launched our annual Global Social Media Check-up in 2010, the Fortune Global 100 were just beginning to use social media as a serious communications platform. In 2010, most companies simply used these channels to broadcast corporate messages. In 2011, the Fortune Global 100 started to engage with users on social media. The companies became active participants in online conversations.
  • Full text:The vast number of conversations happening online mean that we’ve exited a time when companies and brands could tally and sort through all of their media mentions each morning. We’re entering a new age of monitoring and evaluation.
  • Full text: As corporations have increased their presence on social platforms, they have also become increasingly engaged.
  • Full text: Not only are companies engaging with stakeholders on social media, but they are creating multiple accounts to target audiences by geography, topic or service.
  • http://pinterest.com/tesco/http://pinterest.com/walmart/http://pinterest.com/nestlekitchens/
  • So many accounts so they can serve their stakeholders across different geographies, with different interests and many in different languageshttps://www.facebook.com/vodafoneDEhttps://www.facebook.com/vodafoneithttps://www.facebook.com/vodafoneUK
  • Mobile usage to reach 4.2 billion by 2016Cisco predicts that 90% of web traffic will be video in 2015Companies are empowering social throughout their organizational functions and systems

Transcript

  • 1. @B_M #BMGlobalSocial facebook.com/Burson-Marstellerbm.com/social
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  • 6. 6 Source: Visible Technologies
  • 7. 7 Source: Visible Technologies
  • 8. 8 Source: Visible Technologies
  • 9. 9
  • 10. 10 Source: Twitter
  • 11. 11 Source: Facebook
  • 12. May 2010 May 2011 May 201212 Source: YouTube
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  • 14. 2012 2010 201114 Source: Burson-Marsteller
  • 15. 2010 201115 Source: Burson-Marsteller 2012 2010 2011 2012 2010 2011 2012
  • 16. 16 Source: Burson-Marsteller
  • 17. 2010 2012 201117 Source: Burson-Marsteller
  • 18. 2010 2012 201118 Source: Burson-Marsteller
  • 19. 19 Source: Burson-Marsteller
  • 20. 2012 2010 201120 Source: Burson-Marsteller
  • 21. 21 Source: Burson-Marsteller
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  • 23. 23 Source: Burson-Marsteller
  • 24. 24 Source: Burson-Marsteller
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  • 26. 10.1 10.4 8.1 5.8 4.2 4.2 2.7 2.6 2.0 2.1 1.6 2010 2012 2010 2012 2010 2012 2012 2012 2011 2011 201126 Source: Burson-Marsteller
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  • 29. 2010 2012 201129 Source: Burson-Marsteller
  • 30. 2012 2011 201030 Source: Burson-Marsteller
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  • 32. 2010 2012 201132 Source: Burson-Marsteller
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  • 36. 36 Source: Burson-Marsteller
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  • 41. 41 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
  • 42. 2010 201242 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
  • 43. 43
  • 44. 44
  • 45. 45 Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
  • 46. 46 Source: http://asiancorrespondent.com/tag/asia-mobile-use/
  • 47. Dallas Lawrence Zaheer Nooruddin Matthias Lüfkens Chief Global Digital Strategist Asia-Pacific Europe, Middle East and Africa +1-310-309-6677 +852-2963-6775 +41-22-593-6926 Dallas.Lawrence@bm.com Zaheer.Nooruddin@bm.com Matthias.Luefkens@bm.com @dallaslawrence @Digible @luefkens Cely Carmo Michael Bassik Latin America United States +55-11-3-094-2256 +1-212-614-4165 Cely.Carmo@bm.com Michael.Bassik@bm.com @celycarmo @mbassik Paul Cordasco Managing Director, Global Marketing +1-212-614-4522 Paul.Cordasco@bm.com @PaulCordasco @B_M facebook.com/Burson-Marsteller bm.com/social47