The History of Electronic Cartography and its Future

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by Giuseppi Carnevali (Navionics) at the BMEA Conference 2010

by Giuseppi Carnevali (Navionics) at the BMEA Conference 2010

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  • Navionics Confidential

Transcript

  • 1. History and future of electronic charts
  • 2. The history
    • Adam & Eve
    • From Navigation to LBS
  • 3. The inventor : 007 Goldfinger (circa 1’964)
  • 4.  
  • 5. 1983 the “microwave” is tested at the Genova Boat Show
  • 6. 1984 start of sales of the world’s first product
  • 7. 1988 First plotter for boats under 45’
  • 8. 1991 First LCD unit – Sun-light visible and slim
  • 9. 1993 First electronic chart for smaller boats
  • 10. 1995 First plotter with integrated GPS
  • 11. Milestones summary
    • 1964 Goldfinger
    • 1984 first product
    • 1991 first flat LCD visible in the sun
    • 1995 ARCS raster charts
    • 1999 first info (phone #, services)
    • 2003 first charts from private surveys
    • 2005 first Platinum multi-D
    • 2008 first charts on iPhone
    • 2008 AVCS (official UKHO vector charts)
    • 2010 from navigation to LBS and UGC
  • 12. The future
  • 13.
    • Charts = navigation? only ?
    The future
  • 14.
    • Boating is a lot more
    • than just
    • navigating from A to B
  • 15.
    • the time we are involved
    • with boating
    • is at least 10X more
  • 16.
    • We think about boating
    • We search
    • We plan
    • We boat: we drink, we eat, we fish, we dive... (we also navigate)
    • We tell our friends
  • 17. The opportunity
    • enjoy boating
    • beyond navigation
    • and beyond the boat itself
    • fun!
  • 18. The opportunity: serve all components
    • We think about boating
    • We search
    • We plan
    • We boat: we drink , we eat , we fish , we dive ... (we also navigate )
    • We tell our friends
  • 19. Some examples
    • Social networking
    • User Generated Content
    • Freshest data
    • Ubiquity & plotter sync
  • 20. Some examples
    • Social networking link
    • User Generated Content
    • Freshest data
    • Ubiquity & plotter sync
  • 21. Some examples
    • Social networking ►
    • User Generated Content
    • Freshest data
    • Ubiquity & plotter sync
  • 22. User Generated Content
  • 23. User Generated Content
  • 24. U ser G enerated C ontent = updates every minute
  • 25. Freshest data
    • Social networking
    • User Generated Content
    • Freshest data (download)
    • Ubiquity & plotter sync
  • 26. Freshest data
    • Social networking
    • User Generated Content
    • Freshest data
    • Ubiquity & plotter sync
  • 27. Ubiquity
    • PC
    • iPad
    • iPhone, Android, Nokia
    • Plotter syncing
    • Enjoy the boat beyond navigation,
    • And beyond the boat itself
  • 28. Summary:
    • History = navigation
    • Furure = LBS (Location Based Services)
  • 29. What is in it for the customer
    • Freshest data
    • Most accurate data
    • Instant gratification
    • Enjoy anytime anywhere
    • = FUN!
  • 30. The Future: what is in it for the Dealers
    • Easier sell: customer is already educated, knows what he wants
    • More plotter sales
    • Fewer SKUs
    • No returns, no stock refreshment
    • CUSTOMER KEEPS RETURNING FOR UPDATES
    • Opportunity for co-marketing & narrowcasting
  • 31.
    • The two happiest moments of boating:
    • When we buy the boat
    • When we sell the boat
    • We collectively have a responsibility
  • 32.  
  • 33. Thank you