Your SlideShare is downloading. ×
The History of Electronic Cartography and its Future
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The History of Electronic Cartography and its Future

1,076
views

Published on

by Giuseppi Carnevali (Navionics) at the BMEA Conference 2010

by Giuseppi Carnevali (Navionics) at the BMEA Conference 2010

Published in: Technology, Sports

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,076
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Navionics Confidential
  • Transcript

    • 1. History and future of electronic charts
    • 2. The history
      • Adam & Eve
      • From Navigation to LBS
    • 3. The inventor : 007 Goldfinger (circa 1’964)
    • 4.  
    • 5. 1983 the “microwave” is tested at the Genova Boat Show
    • 6. 1984 start of sales of the world’s first product
    • 7. 1988 First plotter for boats under 45’
    • 8. 1991 First LCD unit – Sun-light visible and slim
    • 9. 1993 First electronic chart for smaller boats
    • 10. 1995 First plotter with integrated GPS
    • 11. Milestones summary
      • 1964 Goldfinger
      • 1984 first product
      • 1991 first flat LCD visible in the sun
      • 1995 ARCS raster charts
      • 1999 first info (phone #, services)
      • 2003 first charts from private surveys
      • 2005 first Platinum multi-D
      • 2008 first charts on iPhone
      • 2008 AVCS (official UKHO vector charts)
      • 2010 from navigation to LBS and UGC
    • 12. The future
    • 13.
      • Charts = navigation? only ?
      The future
    • 14.
      • Boating is a lot more
      • than just
      • navigating from A to B
    • 15.
      • the time we are involved
      • with boating
      • is at least 10X more
    • 16.
      • We think about boating
      • We search
      • We plan
      • We boat: we drink, we eat, we fish, we dive... (we also navigate)
      • We tell our friends
    • 17. The opportunity
      • enjoy boating
      • beyond navigation
      • and beyond the boat itself
      • fun!
    • 18. The opportunity: serve all components
      • We think about boating
      • We search
      • We plan
      • We boat: we drink , we eat , we fish , we dive ... (we also navigate )
      • We tell our friends
    • 19. Some examples
      • Social networking
      • User Generated Content
      • Freshest data
      • Ubiquity & plotter sync
    • 20. Some examples
      • Social networking link
      • User Generated Content
      • Freshest data
      • Ubiquity & plotter sync
    • 21. Some examples
      • Social networking ►
      • User Generated Content
      • Freshest data
      • Ubiquity & plotter sync
    • 22. User Generated Content
    • 23. User Generated Content
    • 24. U ser G enerated C ontent = updates every minute
    • 25. Freshest data
      • Social networking
      • User Generated Content
      • Freshest data (download)
      • Ubiquity & plotter sync
    • 26. Freshest data
      • Social networking
      • User Generated Content
      • Freshest data
      • Ubiquity & plotter sync
    • 27. Ubiquity
      • PC
      • iPad
      • iPhone, Android, Nokia
      • Plotter syncing
      • Enjoy the boat beyond navigation,
      • And beyond the boat itself
    • 28. Summary:
      • History = navigation
      • Furure = LBS (Location Based Services)
    • 29. What is in it for the customer
      • Freshest data
      • Most accurate data
      • Instant gratification
      • Enjoy anytime anywhere
      • = FUN!
    • 30. The Future: what is in it for the Dealers
      • Easier sell: customer is already educated, knows what he wants
      • More plotter sales
      • Fewer SKUs
      • No returns, no stock refreshment
      • CUSTOMER KEEPS RETURNING FOR UPDATES
      • Opportunity for co-marketing & narrowcasting
    • 31.
      • The two happiest moments of boating:
      • When we buy the boat
      • When we sell the boat
      • We collectively have a responsibility
    • 32.  
    • 33. Thank you