The History of Electronic Cartography and its Future

History and future of electronic charts

The history
Adam & Eve
From Navigation to LBS

The inventor : 007 Goldfinger (circa 1’964)

1983 the “microwave” is tested at the Genova Boat Show

1984 start of sales of the world’s first product

1988 First plotter for boats under 45’

1991 First LCD unit – Sun-light visible and slim

1993 First electronic chart for smaller boats

1995 First plotter with integrated GPS

Milestones summary
1964 Goldfinger
1984 first product
1991 first flat LCD visible in the sun
1995 ARCS raster charts
1999 first info (phone #, services)
2003 first charts from private surveys
2005 first Platinum multi-D
2008 first charts on iPhone
2008 AVCS (official UKHO vector charts)
2010 from navigation to LBS and UGC

The future

Charts = navigation? only ?
The future

Boating is a lot more
than just
navigating from A to B

the time we are involved
with boating
is at least 10X more

We think about boating
We search
We plan
We boat: we drink, we eat, we fish, we dive... (we also navigate)
We tell our friends

The opportunity
enjoy boating
beyond navigation
and beyond the boat itself
fun!

The opportunity: serve all components
We think about boating
We search
We plan
We boat: we drink , we eat , we fish , we dive ... (we also navigate )
We tell our friends

Some examples
Social networking
User Generated Content
Freshest data
Ubiquity & plotter sync

Some examples
Social networking link
Freshest data

Some examples
Social networking ►
Freshest data

U ser G enerated C ontent = updates every minute

Freshest data
Social networking
Freshest data (download)

Freshest data
Social networking
Freshest data

Ubiquity
PC
iPad
iPhone, Android, Nokia
Plotter syncing
Enjoy the boat beyond navigation,
And beyond the boat itself

Summary:
History = navigation
Furure = LBS (Location Based Services)

What is in it for the customer
Freshest data
Most accurate data
Instant gratification
Enjoy anytime anywhere
= FUN!

The Future: what is in it for the Dealers
Easier sell: customer is already educated, knows what he wants
More plotter sales
Fewer SKUs
No returns, no stock refreshment
CUSTOMER KEEPS RETURNING FOR UPDATES
Opportunity for co-marketing & narrowcasting

The two happiest moments of boating:
When we buy the boat
When we sell the boat
We collectively have a responsibility

Thank you

The History of Electronic Cartography and its Future

by British Marine Electronic Association on Dec 15, 2010

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