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B-M Message Gap Analysis (example)
B-M Message Gap Analysis (example)
B-M Message Gap Analysis (example)
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B-M Message Gap Analysis (example)

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Example results from B-M's 2011 Message Gap Analysis.

Example results from B-M's 2011 Message Gap Analysis.

Published in: News & Politics
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  1. A Bank120100 80 60 40 Company Mentions Media Mentions 20 0
  2. A Bank• Media tends to report more on matters that relate to consumers and the market in tangible ways not ways, theoretical ways. mortgage fee / fees debtfinancial literacyfinancial servicesfi i l i 0 5 10 15 20 25 30 Media Mentions Company Mentions
  3. Another Bank vs. A Bank• In both instances, the CEO and rates were most reported by the media; services and customers were most reported by the companies. - What can each do to differentiate itself from the other? 0 20 40 60 80 100 120 0 10 20 30 40 50 60 70

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