A Bank120100 80 60 40           Company Mentions           Media Mentions 20  0
A Bank• Media tends to report more on matters that relate to  consumers and the market in tangible ways not               ...
Another Bank vs. A Bank• In both instances, the CEO and rates were most reported by the media;  services and customers wer...
Upcoming SlideShare
Loading in …5
×

B-M Message Gap Analysis (example)

1,240 views
1,139 views

Published on

Example results from B-M's 2011 Message Gap Analysis.

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,240
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

B-M Message Gap Analysis (example)

  1. 1. A Bank120100 80 60 40 Company Mentions Media Mentions 20 0
  2. 2. A Bank• Media tends to report more on matters that relate to consumers and the market in tangible ways not ways, theoretical ways. mortgage fee / fees debtfinancial literacyfinancial servicesfi i l i 0 5 10 15 20 25 30 Media Mentions Company Mentions
  3. 3. Another Bank vs. A Bank• In both instances, the CEO and rates were most reported by the media; services and customers were most reported by the companies. - What can each do to differentiate itself from the other? 0 20 40 60 80 100 120 0 10 20 30 40 50 60 70

×