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B-M Australia Newsroom Study

by on Mar 16, 2010

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Burson-Marsteller Australia (B-M) conducted research into the online newsrooms of twenty top Australian brands. The study found that the vast majority of Australian companies are failing to provide ...

Burson-Marsteller Australia (B-M) conducted research into the online newsrooms of twenty top Australian brands. The study found that the vast majority of Australian companies are failing to provide journalists and bloggers with the content or services they require to effectively report company news announcements online.

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  • guest8e5fb7 Kari O'Brien Sooo....what you're telling me is I should move to Australia, spend most of my life on a beach or hanging out with hilarious Aussies with cute accents, and help those poor unfortunate undersocialmediadicted corporations out?
    This reminded me of 'The New York Times Teaches Twitter to the New York Times' last year.
    http://mediamemo.allthingsd.com/20090127/the-new-york-times-explains-twitterto-the-new-york-times/
    4 years ago
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