TechnologyKEYNOTE • EXPO • MAY 14, 2013Welcome to2013Event Resource Guide
Welcome to the inaugural BMA ChicagoFuel event. The evening kicks off witha keynote by Harper Reed, former CTOof Threadles...
5:30 – 6:00 p.m.Networking6:00 – 7:00 p.m.Keynote–Harper Reed7:00 – 9:00 p.m.Expo/NetworkingTimetableTechnology
HARPER REEDAboutHailed as a “digital wizard” and a pioneer of the tech universe, Harper Reed is an engineer whobuilds para...
adagetechnologies.combloomberg.comcitywinery.com1200 west randolph | | citywinery.comFormed in 2001, Adage Te...
chicagobusiness.comgoogle.comSponsors&ExhibitorsFor more than 30 years, the sole mission of Crain’s Chicago Business has b...
hubspot.comnextnowagency.comSponsors&ExhibitorsHubSpot is on a mission to replace the world’s annoying, interruptive marke...
Sponsors&ExhibitorsPlum Productions is widely recognized as one of Chicago’s most creative and successfulproduction compan...
uber.comSponsors&ExhibitorsFounded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO’s on-demand sal...
Sponsors&ExhibitorsValkre Solutions ( is a Chicago-based software company foundedin 2008. Our purpose is to...
ThankYou!1200 west randolph | | citywinery.comTo our auction, raffle and media donorsOur online auction will ...
See younext year!Want to be part of Fuel 2014?Contact Marla Schrager atmarla.schrager@bmachicago.orgfor more information.B...
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BMA Chicago Fuel Resource Guide

  1. 1. TechnologyKEYNOTE • EXPO • MAY 14, 2013Welcome to2013Event Resource Guide
  2. 2. Welcome to the inaugural BMA ChicagoFuel event. The evening kicks off witha keynote by Harper Reed, former CTOof Threadless and the victorious 2012Obama campaign. The keynote will befollowed by a marketing technologyexpo showcasing companies that helpmarketers be more productive indriving communications and revenue.We hope you have a wonderful eveningin this amazing venue with friends,food and festivities.This incredible event would not be possible without the help of so many people and organizations.Thank you to our title sponsors—Google and Bloomberg, our keynote sponsor—Savo, and our eventsponsors—Bizo, Lextech Global and Jive. We also want to thank the companies that are providingspecial sponsorship support and in-kind support—gyro, Resolution Productions Group, Tellabs, Plum,RGB Lights and USG. We are also fortunate to have amazing support from our exhibiting sponsors—these companies are featuring their products and services that help marketers communicate internallyand externally, resulting in increased revenue and efficiencies. If you are looking for new suppliers, wewhole-heartedly give each and every one of them a letter of recommendation. You can visit their space atthe event and follow up using this resource guide in the future. Their outstanding devotion to deliveringthe best in every way adds to the purpose of FUEL making it a new premier event in the city.Please take a moment this evening to thank the volunteers who selflessly give their time and energy.From raffle to the expo, from venue to food, from media to event marketing, from creative to printing,they have remained committed to the millions of details and decisions made along the way. We hope youwill find them tonight and say thank you.Enjoy the evening, visit and engage with the exhibitors and keep in mind that the proceeds generatedfrom the on-site raffle and ongoing media auction, go to support the mPower Scholarship fund and tosupportthestrengthandvitality ofBMAChicago.AspecialthankstoourmPowermediaauction donors;Bloomberg, The Wall Street Journal, CNN Money and American Shipper.It’s time to Accelerate Your Thinking at Fuel!!TechnologySincerely,Linda McGovernVice President, Marketing at USG Corporationand current BMA Chicago PresidentJason FerraraVice President, Business Development atIfbyphone and incoming BMA Chicago PresidentMarla SchragerExecutive Director of BMA Chicago
  3. 3. 5:30 – 6:00 p.m.Networking6:00 – 7:00 p.m.Keynote–Harper Reed7:00 – 9:00 p.m.Expo/NetworkingTimetableTechnology
  4. 4. HARPER REEDAboutHailed as a “digital wizard” and a pioneer of the tech universe, Harper Reed is an engineer whobuilds paradigm-shifting technology and leads others to do the same.He served as CTO of and as a consultant to various other startups before he washired by the Obama Campaign, where, as Chief Technology Officer, he lead a “dream team” ofengineers from companies like Facebook, Google, and Twitter.Harper was the man responsible for engineering what is widely viewed as the most sophisticatedtechnological effort in the history of politics.From 2005 to 2009, Harper was the CTO of Chicago-based clothing company,one of the first successful crowdsourcing companies, and helped increase revenue tenfold duringthat period. From 2009 to 2012 Reed consulted for companies like Rackspace, an innovativecloud-based website host, and Sandbox Industries, a forward-thinking venture capital companywhich funds hundreds of tech projects in their early stages and then launches the best few.Harper has also developed a number of community based apps in Chicago, where he lives.@harperharperreed.comTechnology
  5. 5. adagetechnologies.combloomberg.comcitywinery.com1200 west randolph | | citywinery.comFormed in 2001, Adage Technologies provides solutions for companies to betterengage users and customers through web technology. With a specific focus on drivingbusiness value, Adage has deep experience in creating complex, engaging web sites andapplications on the Microsoft technology stack.Adage offers a range of web and mobile services. These include user experience,prototyping, design, programming, hosting, and on-going maintenance. Adage takesyour web or app concept from start to finish, guiding you through the process with oursignature agile methodology. As a Microsoft Silver Partner, we provide quality solutionsto our clients on proven and supported platforms, including EPiServer, Kentico, andEktron Content Management Systems.Adage serves a wide variety of customers with specific offerings for performing arts,associations, and manufacturing. To learn more about Adage Technologies, connects influential decision makers to a dynamic network of information,people and ideas. Their strength - quickly and accurately delivering data, news andanalytics through innovative technology - is at the core of everything they do. With over15,000 employees in 192 locations, they deliver business and financial information, newsand insight around the world.Bizo is how B2B marketers identify and reach their target audiences online.Fueled by Bizo’s audience of more than 120 million professionals around the world,including more than 85% of the U.S. business population, the Bizo Marketing Platformcan precisely target business people by specific business demographic criteria.Bizo’s customers use the platform’s data management and targeting capabilities to reachaudiences anywhere they travel online and engage those that come to their websites, landingpages, and social channels. Bizo has earned the confidence of more than 600 SMB marketersand large global brands including AMEX, Mercedes Benz, Monster,, Porsche,Microsoft, AT&T, and UPS who use Bizo to impact every stage of their sales and marketing funnels.City Winery is a fully functioning winery in one of the trendiest neighborhoods ofChicago that brings the heart of wine country to Chicago and offers an urban retreat forthose who are passionate about sharing wine, music and the culinary arts. See nationaltouring acts like Macy Gray, Billy Bragg, or attend a wine class with our head winemakerin our winery. We look forward to seeing you soon.Sponsors&Exhibitorsbizo.comTechnology
  6. 6. chicagobusiness.comgoogle.comSponsors&ExhibitorsFor more than 30 years, the sole mission of Crain’s Chicago Business has been to providelocal business news and information to Chicago’s most influential executives. Witha readership of 201,668 per week and 1.2 million unique site visits per month and 69percent of print subscribers in top management, Crain’s award-winning journalismdelivers. In print, online, through in-person events, mobile or video, Crain’s ChicagoBusiness is Where the Who’s Who Read What’s What.EPiServer connects ecommerce and digital marketing to create unique customer experiences,generating business results. EPiServer’s platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligentoptimization, lead-generation through to conversion and repeat business.Sitting at the center of the digital marketing ecosystem, EPiServer empowers online andIT professionals to create superior customer experience for more than 20,000 websitesworldwide. Built on .net, and supported by a pioneering partner network of over 630partners in over 30 countries, EPiServers platform gives customers the ability to deliver theright content to the right person in the right format at a time that suits them. This approachmeans customers can maximize their investment in digital marketing and increase ROI.The company was founded in 1994 and has offices in the United States, Sweden, Denmark,Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the UnitedKingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a Europeanprivate equity firm with Nordic roots, managing €5.7 billion in fund commitments.Deja Views is a pioneer in international event photography.Since 2000 we’ve covered events:Arts openings, Food events, Weddings, Celebrations, & Galas—with from 10-25,000 guests.Deja Views photos have been featured on network television and published in major mediaoutlets.Deja Views provides the latest in sophisticated visuals for your enjoyment and yourguests’ entertainment & memories. Explore our website to see the vast variety of prestigiousclients and events - worldwide.We provide a variety of tools to help businesses of all kinds succeed on and off theweb. These programs form the backbone of our own business; they’ve also enabledentrepreneurs and publishers around the world to grow theirs. Our advertising programs,which range from simple text ads to rich media ads, help businesses find customers, andhelp publishers make money off of their content. We also provide cloud computing toolsfor businesses that save money and help organizations be more productive.episerver.comdejaviewsusa.comTechnology
  7. 7. hubspot.comnextnowagency.comSponsors&ExhibitorsHubSpot is on a mission to replace the world’s annoying, interruptive marketing withmarketing that people love. HubSpot software is the most powerful, tightly integratedand comprehensive marketing software available, putting personalized inboundmarketing into the hands of any business. Over 8,400 companies in 56 countries use oursoftware to create lovable inbound marketing to attract, nurture and convert leads intoan accelerating stream of new customers and revenue. HubSpot has been named one ofthe most promising, fastest growing companies by Inc, Forbes and Deloitte for the bestpossible reason: customer results. HubSpot has 450 employees, was founded in 2006 andis based in Cambridge, MA. In 2013, HubSpot created the 5th Annual State of InboundMarketing Report, the most comprehensive review of the inbound industry available, withdata analysis from over 3,300 participants from 128 different countries, including CEOs,agencies, and marketers. To view the report, visit Software (JIVE) is a leader in social business. Our cloud-based platform connectsemployees, customers and partners and is a proven system, focused on value usecases, that, according to research performed by a top three global business consultancyfirm, increases productivity within companies by up to 15%*. By combining the powerof cloud, mobile, big data and proprietary collaboration technologies, Jive is transformingthe way work gets done and unleashing productivity, creativity andinnovation for millions of people in many of the world’s largest companies.For a free trial of Jive’s next-generation social business platform, please visit Try Jive.NEXT/NOW is a leader in creating ‘digital experiences for branded events and environments’.Our mission is to build unforgettable moments of connection between people and brands,in trade show exhibits, retail spaces, museums, and corporate environments.The tools we utilize are next-generation interactive installations, utilizingmulti-touch surfaces, gesture-based reactive interfaces, real-time video integration,and pixel-perfect video projection-mapping.jivesoftware.comLextech creates mobile apps that reinvent the way people work and generate billions ofdollars for clients. We start with “why” so we understand your business goals and then applytechnology to reach them. We balance advanced engineering and ease of use to deliver appsthat perform, scale, and evolve with your business needs. Our enterprise apps are easy touse, connect to any system or equipment, and just work. Lextech’s projects uncover newrevenue potential and cost savings, with a return on app of at least $5 million.lextech.comTechnology
  8. 8. Sponsors&ExhibitorsPlum Productions is widely recognized as one of Chicago’s most creative and successfulproduction companies, working for some of the top businesses and institutions in Chicagoand nationwide. Whether working directly with the end user, or as a partner with adagencies and PR firms, they understand the vision and goals of the institution, help focus onthe potential audience, and create truly innovative, smart, elegant and effective programs.They use beautifully lit, high-definition images and attractive, contemporary graphicsto deliver a compelling message that does more than inform. They inspire the audienceto take action.Resolution Productions Group is a Family of Solutions with creative teams whowork together to deliver video production, post production, distinctivedesign and execution of live events.Resolution Productions Group is comprised of- Resolution Digital Studio®- Show Department®- The Screen Works®Combined, our integrated project management process blends seamlessly with ourtechnical expertise; resulting in an unparalleled elevation for our client’s message,delivered in the most unique, cost efficient manner.RGB Lights provides dynamic lighting solutions for live events, mobile productions andpermanent architectural installations throughout the U.S. As the creators of FlexiFlex,we specialize in LED lighting products and maintain a staff of experienced lightingprofessionals to assist in design, integration and servicing for all of the products we carry.Please contact us to discuss how RGB Lights can be a part of your next project.RGB Lights is based in Chicago, IL.Revenew is the leader in Channel Networking(tm) and is the only technology platformthat enables a network of manufacturers, resellers and industry groups to promote brandsand generate demand together through distributed marketing. On Revenew’s cloud-basedbusiness networking platform, members can build target databases, access marketingcontent and funds online, customize and co-brand integrated campaigns and track results.It is a unique combination of distributed marketing automation, online fund management,content portal, contact management and business network - enabling all members to growtheir businesses faster and easier.resolutionproductionsgroup.comrgblights.comrevenew.complum.tvTechnology
  9. 9. uber.comSponsors&ExhibitorsFounded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicatevalue and differentiation in clear, consistent and compelling ways. Combining provensales and marketing best practices with award-winning technology, SAVO addressesall aspects of the sales enablement challenge — spanning people, process, insightand technology. For more information, visit or follow SAVO onFacebook , LinkedIn or Twitter.Silverpop is the only digital marketing technology provider that unifies marketingautomation, email, mobile, and social. Its customers achieve superior Return onRelationship by uniquely engaging each individual based on their behaviors andthen automating personalized experiences that increase revenue, improve ROI, anddeepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete,not complex—so that marketers from any size organization can easily achieve digitalmarketing success. The company offers a world-class services team, 24/7 customersupport and a network of partners to ensure that every client gets the right mix ofsolutions for their specific digital marketing needs. Silverpop is trusted by more than5,000 brands around the globe. Visit us at is a technology company. We make a smartphone app that provides users withan on-demand, private car service that takes them safely and smoothly to where theyneed to go, in over 30 major cities around the world - all at the push of a button. Uberis about applying mobile technology, data-driven decision making, and world-classoperations teams to solve a massive, offline problem: urban transport.Tellabs innovations advance smart telecom networks to help our customers succeed.That’s why 80% of the top global communications service providers – including AT&T,Verizon, Telefonica, Telstra and more – choose our solutions. We help them get ahead byadding revenue, reducing expenses and optimizing networks to deliver a better experiencefor mobile users like you.tellabs.comsavogroup.comsilverpop.comTechnology
  10. 10. Sponsors&ExhibitorsValkre Solutions ( is a Chicago-based software company foundedin 2008. Our purpose is to improve the speed of collaboration between suppliers andcustomers in Business-to-Business (B2B) markets. Valkre has created a breakthroughCustomer Value Management system that has been built with GE and other leading B2Bcompanies. The journey involved two significant endeavors: First, the innovation of aworld class methodology called Differential Value Proposition (DVP), establishing theprocess necessary to achieve Customer Value Management. Second, the building ofRender®, cloud-based software that enables a company to own a cost effective CustomerValue Management system that is sustainable and scalable. The speed driven by Renderand DVP helps suppliers and customers stay ahead of competitive offerings by aligningon value and innovation needs. The result is increased profitable growth.We know the digital asset lifecycle. You might even say we’re experts. At our Madison,Wisconsin office, we create digital media solutions that empower your creative andmarketing workflows to keep you focused on what you do best.From premedia services to web-based digital asset management (DAM) software,our abilities run the gamut of digital media workflows. That’s why Widen has beenembraced by photographers, videographers, designers, marketers, printers and salesforces as the standard for quality and service.Knowledge. People. Service. That’s what sets us apart.For over 60 years, we’ve been building a tradition of quality and exceptional serviceby bringing together expertise and a commitment to your success. Thanks to ourinnate curiosity and deep understanding, marketers across all industries benefit frominnovation that only Widen can offer.usg.comvalkre.comUSG Corporation is a manufacturer and distributor of high-performance buildingsystems through its United States Gypsum Company, USG Interiors, LLC, L&W SupplyCorporation and other subsidiaries. Headquartered in Chicago, USG’s worldwideoperations serve the commercial, residential, and repair and remodel constructionmarkets. USG’s wall, ceiling, flooring and roofing products provide leading-edgebuilding solutions for customers, while L&W Supply branch locations efficiently stockand deliver building materials nationwide. For additional information, visit the USGwebsite at
  11. 11. ThankYou!1200 west randolph | | citywinery.comTo our auction, raffle and media donorsOur online auction will be open May 16-June 7.Check out all the goods at
  12. 12. See younext year!Want to be part of Fuel 2014?Contact Marla Schrager atmarla.schrager@bmachicago.orgfor more information.BMA Chicago, P.O. Box 46131, Chicago, IL 60646Phone: 312.943.8040 | Fax: 312.943.6829www.bmachicago.orgTechnology