Employer Reputation 2.0 - How your brand is being defined...

Employer Reputation 2.0
@CarveConsulting

Half a billion of us on Facebook, 100 million on LinkedIn
Being in tune with social =
Being in tune with Talent
@CarveConsulting

People prefer to listen to People rather than to algorithms
@CarveConsulting

Two way dialogue
Creating personalised experiences
Audiences can connect with each other
@CarveConsulting

You can’t control your Employer Brand online
@CarveConsulting

The New Influencers
EGC
The Crowd
@CarveConsulting

@CarveConsulting

You Cannot Fake an EVP
@CarveConsulting

The New Influencers
EGC
The Crowd
My Social Graph
@CarveConsulting

What can corporate employers learn from social commerce?
@CarveConsulting

“Maximise the likelihood of a distributed set of very good conversations. That has to be your strategy” – Reid Hoffman
@CarveConsulting

The Building Blocks
OPEN Engagement
@CarveConsulting

HEROes
@CarveConsulting

Get the CEO, Gatekeepers, Social Starsand then, everyone, involved
@CarveConsulting

Optimised links to Digital Assets
Optimised “Personal Headline”
Twitter Integration. Can update automatically
Personalised URL improves visibility / discoverability
Keyword richness in specialities and profile
Integration to LRQA Thought Leaders’ presentations via SlideShare. Updates Automatically.
LRQA Blog BusinessAssurance.com automatically update Thought Leader profiles
Thought Leader Event participation shown on profile
@CarveConsulting

@CarveConsulting

Influencing the Entourage in my pocket
@CarveConsulting

Dashboarding
@CarveConsulting

@CarveConsulting

What characterises Social Companies?
A distinct Digital DNA
Social Layer to everything
Engaging Everyday
@CarveConsulting

#1 Shock! People prefer People to algorithms
#2 Get your people & policies in place (remember the 80/20)
#3 LinkedIn, Xing, Viadeo need to be owned & managed
#4 You’re going be reviewed and rated. Get used to it
#5 Think about EVP in the context of Reviews
& Realtime
# 6 Sign up to allow yourselves the right to reply
# 7 Dashboards allow Active to Actionable listening
#8 Identify your social stars and, ahem, HEROes
#9 Activity doesn’t end at hire
#10 Ensure your HR / Resourcing partners
understand the strategy
@CarveConsulting

Social Media
&
Web 2.0
@ BLT Recruitment
@ jernandes

You can find us here...

But most people
Look here first

Like everyone…
We have a website…

Social Media
Is it needed?
What we do....
...and why we do it

Social Media
Platforms?
Why bother?

Cold
The col, hard , calculated side of Social Media
Calculated
Improved Google ranking
Improved SEO
Increase in online presence
Drive more traffic to our site

The softer, more important side of Social Media
Transparency
Building meaningful relationships
learning
sharing
Cementing our credibility

Because we know that..
People do business with
People
not Logos!

And that
Social Networks
give us the opportunity to develop our personal brand and Credibility

And that the people behind the brand...
Will helpdefineits valueson the social web

Increasingly, a company’s brand, and what it stands for is being determined by opinions of strangers....

Word of mouth is now a public conversation

we also know that..
Referrals are crucial
One of these
One of these
is as important as

Being in tune with sentiment
= being in tune with candidates

How our channels help
candidates
clients
and
Videos = transparancy
discussions = credibility
Microblogging = personality + insights + learning

Remember…

Social Conversations
Are defining your brand
Take action!
Pro-active
or
reactive
…but don’t ignore them!

Questions
Get in touch…
Bltog.co.uk
youtube.com/BLTrecruitment
Twitter.com/BLTrecruitment
Linkedin.com
linkedin.com/in/JonFernandes
linkedin.com/in/PaulHarrison

Employer Reputation 2.0 - How your brand is being defined...

by Beament Leslie Thomas (BLT) on Jan 27, 2011

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Employer Reputation 2.0 - How your brand is being defined... — Presentation Transcript