Tom Hood, CPA, CITP, CGMA
CEO
MACPA & the Business Learning
Institute
Learning as a Competitive
Advantage
Keeping your L>C
"In a world that shows no
signs of slowing down, no
individual can rest on his
or her intellectual
laurels… The future
bel...
OUR GYROSCOPE!
American Institute of CPAs
What CPAs have said about the future:
1. Changing demographics - Aging workforce, diversity, 4 ...
In 1997, the CPA profession crowd-sourced its future with
over 3,500 CPAs in the CPA Vision Project
That was re-validated ...
The DNA of the CPA
Values & Competencies
• Leadership
• Communication
• Strategic Thinking
• Collaboration & Synthesis
• T...
Our Vision Statement for the future is:
( mandates to ourselves for a successful future)
• Communicating the total
picture...
American Institute of CPAs®
Lifelong
Learning
Technology
Market
Permission
Trusted
Attester
Pride in the
Profession
Worldw...
10
Wisdom from the MACPA Leadership
Academy
According to these young professionals, the
future is one in which CPAs:
● are...
Find your Edge
In a period of rapid
change and increasing
complexity, the winners
are going to be the
people who can learn...
Practice
Areas
Competencies
Staff Levels
• How we work
• Skills we need
• Knowledge
• Skills
• Abilities
• How we grow
• C...
www.macpa.org
Staff Principal
/Director
Senior Senior
Manager
Manage
r
Decision making
by specification,
task specific work
1st level su...
15
A leader’s
job is to set
context and
provide
hope and
inspiration...
Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web ht...
Learning as a Competitive Advantage
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Learning as a Competitive Advantage

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  • Prior slide before final editsAging population, loss of wisdom, knowledge transferGlobal rules & standards –IFRS – complexityInformation overload, complexity (Need for critical thinking & filter) Information Security, Privacy & Data ProtectionGlobal Competition, Rise of the RestWork-Life BalanceDiversity – Cultural Fusion – Beiging of AmericaChanging Communication (decline of face-to-face)Increased GlobalizationUS Deficit Education
  • The concept is to create a 3 dimensional matrix based on the core practice areas of the firm (audit, tax, PFP, NFP, BVLS, etc), identify the critical competencies needed by the firm, and mapping those to the staff levels to create a curriculum that helps develop the talent in the firm an allows the staff to see what it takes to advance in their careers.
  • Like a ball that gets a reflexive bounce when you throw it to the ground, focusing on the right competencies and a systematic approach to talent development through a competency ladder will develop talent faster.
  • Learning as a Competitive Advantage

    1. 1. Tom Hood, CPA, CITP, CGMA CEO MACPA & the Business Learning Institute Learning as a Competitive Advantage Keeping your L>C
    2. 2. "In a world that shows no signs of slowing down, no individual can rest on his or her intellectual laurels… The future belongs to this organizations, as well as those individuals, that have made an active, lifelong commitment to continue to learn.” - Howard Gardner Five Minds for the Future 2
    3. 3. OUR GYROSCOPE!
    4. 4. American Institute of CPAs What CPAs have said about the future: 1. Changing demographics - Aging workforce, diversity, 4 generations in the workplace 2. Increased globalization, economic shifts and increasing competition 3. The technological revolution - cloud, social, big data & XBRL 4. Issues around Information Security, Privacy & data integrity 5. Shift to consumer and employee power (from push to pull) 6. Changes in the way we communicate - mobile, txt, skype 7. Work-life challenges or conflict - "do more with less", 24/7 work 8. Information Overload - filter failure 9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC) 10. Economic uncertainty - deficit, debt and pressure on government http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
    5. 5. In 1997, the CPA profession crowd-sourced its future with over 3,500 CPAs in the CPA Vision Project That was re-validated in 2011 by 8,000+ CPAs CPAs... Making sense of a changing and complex world. Our core purpose, our reason for being is Here is what they said…
    6. 6. The DNA of the CPA Values & Competencies • Leadership • Communication • Strategic Thinking • Collaboration & Synthesis • Technologically Savvy
    7. 7. Our Vision Statement for the future is: ( mandates to ourselves for a successful future) • Communicating the total picture with clarity and objectivity, • Translating complex information into critical knowledge, • Anticipating and creating opportunities, and • Designing pathways that transform vision into reality. CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by:
    8. 8. American Institute of CPAs® Lifelong Learning Technology Market Permission Trusted Attester Pride in the Profession Worldwide Profession Demographic ShiftsTrusted Advisor Value Proposition Marketplace 8 Key Insights Your Firm, Your Company, YOU !
    9. 9. 10 Wisdom from the MACPA Leadership Academy According to these young professionals, the future is one in which CPAs: ● are proactive, flexible, adaptive and collaborative by nature; ● have regained the trust of their clients and the public at large; ● have successfully bridged the profession’s “leadership gap” by focusing on succession planning, personal growth, and generational cooperation; ● have created the profession’s premier global industry standards and best practices; ● have redefined the profession through work / life integration, collaboration, and a team-first approach; and ● have earned a reputation as technological innovators.
    10. 10. Find your Edge In a period of rapid change and increasing complexity, the winners are going to be the people who can learn faster than the rate of change and faster than your competition. - Tom Hood, CPA, CITP,CGMA CEO of the MACPA & the Business Learning Institute 11
    11. 11. Practice Areas Competencies Staff Levels • How we work • Skills we need • Knowledge • Skills • Abilities • How we grow • Career Paths The Learning Matrix
    12. 12. www.macpa.org
    13. 13. Staff Principal /Director Senior Senior Manager Manage r Decision making by specification, task specific work 1st level supervision on established guidelines & standards 1st level of strategic thought & focus on boundary spanning activities Assess & understand longer- term variables & accomplishing future goals Leading and/or developing new practice areas, strategic alliances & talentCritical Turnin g Point Copyright 2012 – Business Learning Institute
    14. 14. 15 A leader’s job is to set context and provide hope and inspiration...
    15. 15. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com

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