Top Tips... To Make SMS Marketing Work For You www.uk mobile media.com

Increase Your Response Rates Use SMS when you are looking for immediate responses and higher response rates. Text Enable Your Advertising Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Increase Your Response Rates Typically 95% of text messages will be opened. Compare this with just 25% of marketing emails. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Increase Your Response Rates You can expect response times to a text message to be within an hour, and often within minutes. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Offers Are Important! With SMS being such an immediate channel Offers are even more important! Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Offers Are Important! Launch a Text Club! Allow your customers to text in to receive special offers from you by text message. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Offers Are Important! Make It Personal! Send your customer a mobile voucher that can be redeemed. These bring higher responses than just general discounts. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Make It Simple The easier you make it for your customer, the more likely they are to respond. Keep the call-to-action simple! Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Make It Simple DON’T USE: “Register on our Web site” in an SMS DO USE: “Reply to this SMS” or “Call Us Now on 023...” Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Make It Simple Use a Short Code in advertising campaigns as this will increase response rates. Text the word CALLME to 60300 is easier than Text the word CALLME to 07797 800 300 Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Real Life Example Calvin Klein Campaign Features: Immediate Response to Advert Compelling Offer Simple Call-to-Action Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Target Effectively Mobile phones are a highly personal medium . The more targeted your audience are, the more successful your campaign will be. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Target Effectively Location, Location, Location! Example: Retail stores can get better results by promoting the store nearest to the customer. Several techniques are available for doing this Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Target Effectively It’s All in the Timing SMS is immediate so the time of day for your campaign is crucial. Typically the best time to send an SMS marketing campaign is mid to late afternoon. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Gain Trust Always identify your organisation when sending messages to your customers. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com Hello Mr Smith. Your service is due in 14 days time. Please call us on 023 1111 1111 to book it now. From: 07797800300 Hello Mr Smith. Your service is due in 14 days time. Please call your nearest Audi centre on 023 1111 1111 to book it now. From: Audi-UK

Gain Trust Have a Clear Opt-In Process “ Soft” Opt-In is not always good practice for marketing messages Make sure they know that you intend to send marketing messages. Send an SMS to explicitly ask them to opt-in. Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

Gain Trust Provide a Route Out It is a legal requirement in the UK that you provide an easy opt-out route. Using the word STOP in your call to action is best practice. e.g. Text IN2U STOP to 84477 to opt-out Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com

We Make Mobile Simple & Effective We Are YOUR In-House Mobile Team www.uk mobile media.com Text the word CALLME to 60300 for a chat about Kick-Starting Your Mobile Strategy Text Messaging - Bluetooth® - Wi-Fi™