Social Media


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Understand what how social media is and how you can use it within your business

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Social Media

  1. 1. Social media for business How to engage with the people formerly known as the audience
  2. 2. What we will cover • What is ‘social media’? • Is your business ready? • Choosing your outlets • How can you integrate social media for business benefit? • In Conclusion
  3. 3. Where did this come from?
  4. 4. What is social media? Information Content Sharing Social Media Networking Life Streaming Passion Tribes
  5. 5. What is social media? • Blogs • Social networking • Wikis • Social bookmarking • Communities •
  6. 6. Blogs • “Blogs.. simply the most explosive outbreak in the information world since the Internet itself.” Business Week • Online journal • Little and often • Focus on your specialisms • Publish on your website, or on hosted blogsite • Tag with keywords • Scatter with topical links • Comment – your view is valuable – conversations are happening without you
  7. 7. Blog: your voice potentially reaches a huge audience Within 1 hr of the London bombings, there were more than 1300 blog posts on the event – prompting the BBC to admit “ We don’t own the news any more” - Richard Sambrook, Director, BBC World Service and Global News Division. October 2005. “Death by Blog”: Kryptonite lock story posted on Sept. 12th , 2004. Backed up – first by a video on Sept. 13th. Picked up by bloggers. Ten days later, an article in the New York Times. Source: • •
  8. 8. Social networking • “Why should you care? Because power is shifting from institutions to communities, your company is at risk”. Forrester • Profiles • Comments/status updates • Trusted networks • Special interest groups • Current interest groups • Highly targeted marketing platform
  9. 9. Who uses Facebook?
  10. 10. Wikis • “The simplest online database that could possibly work.” Ward Cunningham • Indexed collection of articles that can be edited by any registered user • Organic development • Public/private • Knowledge management • Knowledge capture
  11. 11. Social bookmarking • Organically Organised • Reliant on ‘tagging’ – tags create the index. • No formal structure. • Harnesses collective intelligence (“wisdom of crowds”) • Users are motivated to participate because their contributions are rewarded • Opportunity for virtuous circle of publicity • The service provided by the software gets better as more people use it
  12. 12. Communities • Discussion forums • Focused special interest groups • Administered by enthusiasts • Anyone anywhere can contribute and share knowledge • Get answers to specialist queries
  13. 13. Are you ready? • Take simple steps now • Search on Google for your business name • Explore any online references and reviews you find • Watch for a while to assess the audience • Review how your audience is composed • Check if they are who you think they are • Don’t discount potential new audiences • Go where they go
  14. 14. Engagement principles • The aim is to get others talking about you • Keep good ethics and transparency • Give up control of the message • Participate in a community • Provide valuable or entertaining content • Dedicate resources • Don’t Hard Sell
  15. 15. How do I decide what to do? • Choose where to engage carefully • Be conservative in your approach • Where can you contribute most? • Where are your audience? • What do you have the time and resources to do well?
  16. 16. Some steps to benefit your business • Listen and react to what people are saying • Start blogging IF you can make time ( • Post news and offers to feeds: RSS and Twitter ( • Install Google Analytics on your website ( • Depending on your audience and business: • Create a business Facebook page ( • Create a profile on SAGA! ( • Pay special attention to security
  17. 17. Conclusions • Invest time in understanding the people formerly known as your audience • Engage in the ways most suited to your audience and business • If you do nothing else watch and take note!