How to make Social Media Work for you
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How to make Social Media Work for you

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Taken from our very successful Open Evening's this presentation explores how you can make social media work for your business.

Taken from our very successful Open Evening's this presentation explores how you can make social media work for your business.

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How to make Social Media Work for you Presentation Transcript

  • 1. How to make Social Media work for you August 2009 © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 2. Social Media is: • All about sharing o content, opinions, insights, experiences, viewpoints • It can take the media form of o text, images, audio and video • And is likely to be distributed by o blogs, boards, forums, SMS, communities © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 3. It’s relationship with PR: Public relations is all about reputation. It's the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various publics - whether that's employees, customers, investors, the local community - or all of those stakeholder groups.* PR and Social Media are intrinsically interlinked online *Source: Public Relations Consultants Association © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 4. The 4 C’s for success: © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 5. The social media landscape: © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 6. Why care about it? • 100,000,000 videos on You Tube • 200,000,000 blogs • 1 billion tweets on twitter • 200,000,000 active global users of Facebook every month © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 7. Consumer influence is a powerful tool to harness: © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 8. However, be wary of hype! © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 9. And it can get very confusing! © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 10. Approaching a social strategy: Who are we talking to? • Indentify and understand ‘the people’ you want to talk to How are we going to create meaning and value? • Find out what products, topics, issues people care about and how they relate to your business offering © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 11. Research the current landscape: • Where are your audience going? • What is the current noise is out there about your business and is it positive? • Who is talking about your topics previously identified? • How are they talking about it? • What is the preferred content form? • Have any key topics been missed or new topics found that present an opportunity? • What other companies are out there participating in conversations? © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 12. Define what success will look like: • Traffic to the website • Engagement & interaction • Brand awareness • Return on investment • Leads • Sales • Email registrations © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 13. Points to consider: • What assets does the company have to create a communication or conversation? • Will the assets be short lived and need replacing or do they have long term value? • What human resource do you have to support a social media strategy? • What budget is available to support a social media strategy? © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 14. Conversation themes: Knowledge Interviews sharing Product reviews Top ten - Best Interactive tips quiz’s Real Life Stories Interactive Latest games debates © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 15. Outreach Mechanisms: Launch a Build a widget Start a forum company blog or social ap Develop a social Create video Blogger network profile content Relations Create a Micro - Online Press Podcast Blogging Release © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 16. Social ideas: A Company Blog Use to: • create fresh content for the website • support the SEO strategy • provides interest and stickiness for site visitors • give a reason for visitors to return to the site • encourage trust • provides basis for conversations in other social communities • demonstrates expertise © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 17. Social ideas: A Company Blog • Massive increases to blog when promoted correctly • Gains back links by creating ‘linkworthy’ content © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 18. Social ideas: Micro-Blogging Use: • to promote your company blog • as a universe to seed promotions, vouchers and other content • to test new business ideas with both customers and non-customers • as a monitoring device to understand what is being said about your company or brand • as a customer service tool to provide feedback to customers real time through the purchase cycle or answer post sales queries • to project a more of a personality to the business, to make the brand appear real • as an announcement tool to keep everyone informed of latest developments © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 19. Social ideas: Micro-Blogging • Full time effort to ‘follow’ others – become authority • Create own personal profile • Generate income via recommendations © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 20. Social ideas: Social Networks Use to: • promote your company blog • as a universe to seed promotions, vouchers and other content get involved with existing groups relevant to your brand and products • build long term relationships with existing customers and personalise the company • as an announcement tool to keep everyone informed of latest developments • provide good visibility in Google and support a SEO strategy • meet new people and prospective customers © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 21. Social ideas: Social Networks • Link your blog / Twitter / Videos to your FB page • Promot e offers and happenings to your engaged audience © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 22. Our advice - Start slowly and develop strategy over time Content production Blogger relations Company Fan Page Micro Blogging Company Blog Grow activity in line with success, available time and confidence. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 23. For a free consultation please contact: Andy Headington Marketing Director andy.headington@adido-solutions.com © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 24. Thank you for listening! Any questions? © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business