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How To Grow Your Business...whatever the market conditions
 

How To Grow Your Business...whatever the market conditions

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What a day, over 1,000 people through the door.

What a day, over 1,000 people through the door.

www.beinspired09.co.uk

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    How To Grow Your Business...whatever the market conditions How To Grow Your Business...whatever the market conditions Presentation Transcript

    • Social Media and Viral Marketing Can Social Media Marketing help your business or is it just a load of Twittering?” by June Dean www.tef.me.uk
      • June Dean - Marketing Consultant
      • Over 20 years in sales, marketing and working with technology. Successfully integrating technology in to businesses.
      • Today’s workshop will explain about the different networking sites and how to incorporate them into your marketing strategy.
    • Agenda
      • Introduction
      • What is Social Media and Viral Marketing?
      • What networking sites are there and how do they work?
      • Can they help my business? – case studies
      • Getting started - important things to remember
    • Social Media
      • Using the internet to connect with organisations and people – either to form alliances, friends, fans, voters, subscribers, listeners
      • Originally sites set up for social networking – friends reunited, facebook, myspace but now businesses are learning that these can be harnessed to add to their marketing.
    • Facts ..
      • People now communicate more regularly via social networks than they do by email.
      • In 2008, 35 - 49 year olds represented the biggest growth segment for the social networking sector.
      • Nielsen Research noted that, here in the UK, one in every six minutes online, was being spent in, or on, the social networking websites
      • Social Media can increase brand awareness and build a community around your business
    • Viral Marketing
      • Spread the word; Pass it on:-
    • So many sites ..
    • What Sites are best
      • Linkedin:
        • Business contacts and colleagues
        • Connect with others contacts and for membership fee email people who do not know you
        • Join groups and get updates. Add discussions and form new groups
        • Job Vacancies
    • Sites:
      • Twitter:
        • Have followers
        • Follow others
        • Micro blogging – links to your website / blog
        • Pictures
        • Audio boos
        • Real time
    • Sites:
      • Ecademy
        • Business contacts
        • Events
        • Clubs
        • Market place
        • Power networker
        • Black Star Member
    • Sites
      • Youtube
        • Videos
      • Facebook
        • More personal, friends, family, events, fans, holiday homes, leisure
        • Pay per click ads
      • Flikr
        • Photos and artwork
      • Stumbleupon
        • Share and discover great websites
      • Diggit
        • Share and discover content
    • But does it work?
      • Barack Obama
      • Multi Channelled Communication
        • 1,600 videos on YouTube
        • 23,000 followers on twitter
        • 3,500 friends on facebook
    • But does it work? 3,587,619 views
    • But does it work? Leaked Voucher – more publicity in one month than a year
    • Not just for big business -
      • Local beauty salon posted video of eyebrow threading on YouTube - 23,000 viewings – linked to website
      • Posting good content and links on twitter increased website traffic for Design Agency by 8%
      • Company complaining about design agency on twitter – picked up by another – agency now has a new client.
      • Twitter shout for a gardener – card through the door – passed the details on – got the work
    • Where to start …
      • Have a strategy – what do you want from it – choose your media
        • Contact people in Basingstoke
        • Increased web traffic
        • Increased followers
        • Email subscribers
        • Votes, bookings, fans
        • Listeners
    • Where to start …
      • Profile
        • Keywords to help people find you, your experience, you skills, your business.
        • Get someone to write it for you
      • Photo
      • Website / blog to link to – to tell people more
      • Start following / linking with others – see what they are saying, your competitors, suppliers
      • Choose your message
        • Expert in your field, sharing knowledge
    • Guidelines …
      • Be consistent in image and branding – same throughout everything
      • Be professional – keep friends and family separate:
    • Guidelines …
      • Only share what is interesting, different, relevant – don’t be too “sell, sell, sell” – big turn off
      • Ensure people can link back to more – include your facebook, twitter address on you contact information
      • Choose which media works for you, understand it and stick with it
    • Monitor your results
      • Monitor the results of your Twittering / blogging – it may be free but your time is valuable
      • Have you achieved your original goal – reaching your target market ?
      • Have you increased traffic to your website?
      • Found new associates / suppliers?
      • Had more subscribers? Votes? Bookings
    • Conclusion
      • If you consider social media marketing as part of your overall strategy with the same planning and execution as you would any campaign then you should see it helping to generate a group of interested connections / followers that may recommend you to others or ultimately become a valued client
    • Get some help
      • Bad Twittering can be harmful
      • Social Media Advice
      • Social Media Marketing Workshop -
        • Winchfield Lodge, Hook 12 th October or 16 th November
        • 2 pm – 5.30 pm - £80 (with £25 extra for professional photo)
        • Learn about the sites, which to use as an integrated part of your marketing strategy – then get some “hands-on” twittering / linkedin
        • Places limited to ensure quality session
    • Thank You Any Questions www.tef.me.uk Tel : 02081 446 222