5 top tips for …  writing a great news release Rhian French MCIPR Kevin Briscoe MCIPR
Tip one: Don’t write a news release!  <ul><li>Pick up the ‘phone </li></ul><ul><li>Letter to the editor </li></ul><ul><li>...
Tip two: Target <ul><li>Media by geography </li></ul><ul><li>Media by content </li></ul><ul><li>Journalists by name or ‘pa...
Tip three: Make it relevant <ul><li>By geography </li></ul><ul><li>By ‘piggybacking’ onto current news </li></ul><ul><li>B...
Tip four: The 5 Ws <ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>When </li></ul><ul><li>Where </li></ul><ul><li>Why...
Tip five: Offer an image  <ul><li>Make it interesting – no handshakes, no line-ups </li></ul><ul><li>Experiment with angle...
How to do it … structure
How to do it … contact details <ul><li>-ends- </li></ul><ul><li>For further information contact:  </li></ul><ul><li>Name, ...
How to do it … issuing
Useful dos and don’ts <ul><li>Do make a follow-up call offering more info </li></ul><ul><li>Don’t call to ask when the sto...
More advice <ul><li>Pick up a free guide to media relations at </li></ul><ul><li>stand 52 </li></ul><ul><li>www.rhianfrenc...
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5 Top Tips For Writing A Great News Release

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5 Top Tips For Writing A Great News Release

  1. 1. 5 top tips for … writing a great news release Rhian French MCIPR Kevin Briscoe MCIPR
  2. 2. Tip one: Don’t write a news release! <ul><li>Pick up the ‘phone </li></ul><ul><li>Letter to the editor </li></ul><ul><li>What’s on listings </li></ul>
  3. 3. Tip two: Target <ul><li>Media by geography </li></ul><ul><li>Media by content </li></ul><ul><li>Journalists by name or ‘patch’ </li></ul>
  4. 4. Tip three: Make it relevant <ul><li>By geography </li></ul><ul><li>By ‘piggybacking’ onto current news </li></ul><ul><li>By offering filming, feature and interview </li></ul><ul><li>opportunities </li></ul>
  5. 5. Tip four: The 5 Ws <ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>When </li></ul><ul><li>Where </li></ul><ul><li>Why </li></ul>
  6. 6. Tip five: Offer an image <ul><li>Make it interesting – no handshakes, no line-ups </li></ul><ul><li>Experiment with angles </li></ul><ul><li>Use props </li></ul><ul><li>Names and positions </li></ul>
  7. 7. How to do it … structure
  8. 8. How to do it … contact details <ul><li>-ends- </li></ul><ul><li>For further information contact: </li></ul><ul><li>Name, position, telephone email </li></ul><ul><li>Notes to Editors </li></ul><ul><li>Who and where you are, what you do </li></ul><ul><li>Anything to demonstrate credentials i.e. </li></ul><ul><li>significant growth, contracts, awards etc </li></ul><ul><li>  </li></ul>
  9. 9. How to do it … issuing
  10. 10. Useful dos and don’ts <ul><li>Do make a follow-up call offering more info </li></ul><ul><li>Don’t call to ask when the story will appear </li></ul><ul><li>(or on deadline day) </li></ul><ul><li>Do keep in contact – offer comments, tip-offs </li></ul><ul><li>Don’t say no comment even if the story is </li></ul><ul><li>negative </li></ul><ul><li>Do keep your PR honest and transparent </li></ul>
  11. 11. More advice <ul><li>Pick up a free guide to media relations at </li></ul><ul><li>stand 52 </li></ul><ul><li>www.rhianfrenchcommunications.co.uk </li></ul><ul><li>www.briscoepr.com </li></ul>

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