Vision Is what something will look like, how you see the future of the company in it It’s long term and stretches It’s almost unimaginable from where you are at the moment There’s only one! Example - To be the best tennis player the world has ever known
Strategy This is the HOW of what we need to do to achieve the vision Strategies require the investment of time and resource Example – I will build my body to make me stronger and able to play and win longer matches
Objectives Are milestones on the way to implementation S = Specific M = Measurable A = Achievable R = Realistic T = Time bound Example – I will win Wimbledon in 2011
Tactics Are sub-elements of the strategy implementation Are short term Are variable according to circumstances Can be turned on and off Example – When I play Roger I will use my top spin cross court forehand to make the ball bounce higher than he likes
AND REMEMBERIf you don’t know where you’re going, you won’t know when you’ve got there!