Probably the best marketing event in the world

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An overview of a range of online marketing opportunities that SMEs can tap in to to increase their marketing reach and presence

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Probably the best marketing event in the world

  1. 1. http://www.159.be 1
  2. 2. http://www.159.be 2
  3. 3. Noah Kalina 21m views on YouTube in 5 years Now that’s the magic of web marketinghttp://www.159.be 3
  4. 4. http://www.159.be 4
  5. 5. http://www.159.be 5
  6. 6. House Keeping – FIRE!!!!!http://www.159.be 6
  7. 7. House Keeping - Comforthttp://www.159.be 7
  8. 8. House Keeping – Peace Keepinghttp://www.159.be 8
  9. 9. http://www.159.be 9
  10. 10. Download Slides from www.159.behttp://www.159.be 10
  11. 11. http://www.159.be 11
  12. 12. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizonhttp://www.159.be 12
  13. 13. World Wide Web – Reality Checkhttp://www.159.be 13
  14. 14. Web Marketing is a Marathonhttp://www.159.be 14
  15. 15. This is a Sprinthttp://www.159.be 15
  16. 16. Old Hat – but still relevanthttp://www.159.be 16
  17. 17. Get Foundhttp://www.159.be 17
  18. 18. http://www.159.be 18
  19. 19. Get FoundSearch Engine Optimisation [SEO]http://www.159.be 19
  20. 20. Get FoundSearch Engine Optimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2http://www.159.be 20
  21. 21. Get FoundGoogle Base www.google.com/basehttp://www.159.be 21
  22. 22. Get FoundGoogle Local www.google.com/placeshttp://www.159.be 22
  23. 23. Get FoundGoogle Local www.google.com/placeshttp://www.159.be 23
  24. 24. Probably the greatest marketing opportunity known!http://www.159.be 24
  25. 25. Get Foundhttp://www.159.be 25
  26. 26. Get Foundhttp://www.159.be 26
  27. 27. Email Marketinghttp://www.159.be 27
  28. 28. Why Email Marketing? It’s Effectivehttp://www.159.be 28
  29. 29. Why Email Marketing? It’s Not Expensivehttp://www.159.be 29
  30. 30. http://www.159.be 30
  31. 31. Email Marketing – Measurehttp://www.159.be 31
  32. 32. Online Networkshttp://www.159.be 32
  33. 33. Online Networks – WhyThe Internet is Evolving Web 3 dot zero • Superfast Broadband ???? Web 2 dot zero User Generated Content • Blogs • Networking Web 1 dot zero 2004 Websites and email 1990 Bulletin Boards 1978http://www.159.be 33
  34. 34. Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnhttp://www.159.be 34
  35. 35. http://www.159.be 35
  36. 36. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+http://www.159.be Planner Data source: Google Ad 36
  37. 37. Social NetworksSocial Media is the No. 1 online activityhttp://www.159.be 37
  38. 38. Social Networks 10% of allinternet time isspent on Social Networkshttp://www.159.be 38
  39. 39. Social Networks www.facebook.comhttp://www.159.be 39
  40. 40. Facebook If Facebook was a country it would be1/ China 1.33 bn2/ India 1.15 bn3/ Facebook 800 m4/ USA 311 mhttp://www.159.be 40
  41. 41. Facebook Adds 1/2m users every dayhttp://www.159.be 41
  42. 42. Facebook 5bn minutes spent on Facebook EVERY dayhttp://www.159.be 42
  43. 43. Facebook 1bn• web links• news stories• blog postsshared each weekhttp://www.159.be 43
  44. 44. Facebook Facebook now has a greater share of the internet thanhttp://www.159.be 44
  45. 45. Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.http://www.159.be 45
  46. 46. Facebook – Get Started – build pagehttp://www.159.be 46
  47. 47. Facebook – Give it the WOW Factorhttp://www.159.be 47
  48. 48. Facebook – Get Started – Join Inhttp://www.159.be 48
  49. 49. Social Networks – Profile BuildingGroups • Search for pages • Search for groups • Start your own group • Join the discussions • Contribute and add value • Link back to your websitehttp://www.159.be 49
  50. 50. Business Networkshttp://www.159.be 50
  51. 51. Linkedin – Networking for Professionalshttp://www.159.be 51
  52. 52. Linkedin – Networking for Professionals More than 2mcompanies havea Free LinkedinCompany Pagehttp://www.159.be 52
  53. 53. Linkedin – Networking for Professionals Adds 1m new members every 12 dayshttp://www.159.be 53
  54. 54. Linkedin – Getting Started – build profilehttp://www.159.be 54
  55. 55. Linkedin – Getting Started – build profile Company Profilehttp://www.159.be 55
  56. 56. Linkedin – Getting Started – build networkshttp://www.159.be 56
  57. 57. Linkedin – Getting Started – find groupshttp://www.159.be 57
  58. 58. Linkedin – Getting Started – Answershttp://www.159.be 58
  59. 59. Viral Marketing’s free…..pst pass it onhttp://www.159.be 59
  60. 60. Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblehttp://www.159.be 60
  61. 61. Viral Marketing – How & Why The Thresher ‘Virus’http://www.159.be 61
  62. 62. Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeshttp://www.159.be 62
  63. 63. Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Ohttp://www.159.be 63
  64. 64. Viral Marketing – How & Why • Refer a friend • Competitions • Videohttp://www.159.be 64
  65. 65. http://www.159.be 65
  66. 66. Video Marketinghttp://www.159.be 66
  67. 67. Video Marketing 2nd most searched site on the internethttp://www.159.be 67
  68. 68. Video Marketing 3bn videos watched every dayhttp://www.159.be 68
  69. 69. Video Marketing YouTube clips now incorporated in Google Search resultshttp://www.159.be 69
  70. 70. Video Marketinghttp://www.159.be 70
  71. 71. Video Marketing Your Video • Outsource to Video Production Company • DIYhttp://www.159.be 71
  72. 72. Video Marketing Your Videohttp://www.159.be 72
  73. 73. Video Marketing Your Videohttp://www.159.be 73
  74. 74. Video Marketing Team Pixiehttp://www.159.be 74 www.teampixie.co.uk
  75. 75. http://www.159.be 75
  76. 76. http://www.159.be 76
  77. 77. Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be usedhttp://www.159.be 77
  78. 78. http://www.159.be 78
  79. 79. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedhttp://www.159.be 79
  80. 80. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to sayhttp://www.159.be 80
  81. 81. http://www.159.be 81
  82. 82. Blogging – Where www.blogger.com www.wordpress.comhttp://www.159.be 82
  83. 83. TWITTERhttp://www.159.be 83
  84. 84. http://www.159.be 84
  85. 85. Twitter for Business – What is Twitterhttp://www.159.be 85
  86. 86. Twitter – Who310m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultinghttp://www.159.be 86
  87. 87. Twitter – Whohttp://www.159.be 87
  88. 88. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolhttp://www.159.be 88
  89. 89. Appshttp://www.159.be 89
  90. 90. Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeshttp://www.159.be 90
  91. 91. Location Marketinghttp://www.159.be 91
  92. 92. Location Marketingwww.foursquare.comhttp://www.159.be 92
  93. 93. Location Marketing – www.foursquare.comhttp://www.159.be 93
  94. 94. Location Marketing – www.foursquare.comhttp://www.159.be 94
  95. 95. Location Marketing – www.foursquare.comHow does it work? Check In using an App on your phonehttp://www.159.be 95
  96. 96. Location Marketing – www.foursquare.com At participating destinations • Show your Check in Badge • Show your Mayoral Badge • Earn Discount or Special Offerhttp://www.159.be 96
  97. 97. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • Locationhttp://www.159.be 97
  98. 98. Thank YouAndy PoultonBusiness LinkM: 07966 547146 andy.poulton@businesslinksw.co.uk andypoulton andypoultonhttp://www.159.be 98
  99. 99. http://www.159.be 99

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